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Steve Jobs Essay, Research Paper

Steve Jobs was born on February 25, 1955. He was soon adopted by Paul and Clara Jobs of Mountain View, CA. Steve wasn t happy at school in Mountain View so the family moved to Palo Alto, CA. Steve attended Homestead High School. His electronics teacher recalled that he was something of a loner and always had a different way of looking at things. [www.apple-history.com]

After school, Steve attended lectures at Hewlett Packard Electronics firm in Palo Alto, CA. There he was hired as a summer employee. Another employee at Hewlett-Packard was Steven Wozniak, a recent drop-out from the University of California, Berkeley. Woz was an engineering whiz with a passion for inventing electric gadgets. He worked on perfecting an illegal gadget called blue Box that allowed them to get free long distance calls from pay phones. Jobs helped Woz to sell a number of blue boxes.

In 1972 Steve graduated from high school and registered at Reed College in Portland, Oregon. After dropping out of Reed after one semester he hung around the campus for a year taking classes in philosophy and immersing himself in the counter culture.

In 1974, Steve Jobs took a job as a video game designer at Atari, Inc., a pioneer in electronic arcade recreation. After a few months he saved enough money to go to India where he traveled in search of spiritual enlightenment with Dan Kottke, a friend from Reed College.

In the autumn of 1974, Jobs returned to California and started attending meetings of Woz s Homebrew Computer Club. Woz like most of the clubs members, was happy with the creation of electronics. Steve wasn t nearly the engineer as Woz and persuaded him to start work on a home computer.

Woz and Jobs designed the Apple I in Steve s bedroom and built the first prototype in Steve s parents garage. Apple I was a hit. Steve sold his Volkswagen microbus and Woz sold his Hewlett-Packard scientific calculator to make enough money to build more machines. Jobs named the company Apple because of a happy summer working in an orchard in Oregon.

Jobs and Woz built the first real machine called the Apple I. They marketed it at a price of $666.00 in 1976. The Apple I was the first computer with one board. It had a built in video interface, on board ROM-which told the machine hold to load programs from an external source. Jobs and Wozniak managed $774,000.00 in sales from the Apple I. Soon after they started working on the Apple II. The Apple II supported built in circuitry allowing it to connect to a color video monitor. Jobs encouraged programmers to write code and the result was some 16,000 programs for the Apple II.

In 1977, Apple hired the most successful PR men in Silicon Valley, Regis McKenna and Nolan Bushnell. They were both very good marketers and public relation men on Apple s board of directors.

In the first seven years of Apple s existence, Steve Jobs had created a strong productive company with growth rates of over 150% a year. Then IBM muscled its way into the PC market. In two years, IBM PC s had taken over as the top selling computer in the PC industry.

Steven countered the PC movement by introducing the Macintosh. The Mac was radical, it was all driven by a mouse and had a graphical display. When the machine was introduced during the Super Bowl in 1984, Steve Jobs described it as kind of like watching a gladiator going to the arena and saying here it is. [Scott 1991, page 71].

The commercial had a young woman athlete going into the arena chased by faceless storm troopers and hurled a sledge hammer into the image of a menacing voice. A translucent blast…then a calm cultivated speaker assured the astonished multitudes that 1984 would not be like 1984.

Jobs innovation of the gladiator was not incidental here. Throughout the development of the Mac, it has come up in projects in all it s glory. Apple exiled Steve for his work on the Mac saying it was hurting the Apple platform, not helping it. [Slater, 1987, page 319].

Steve sold over $20 million in Apple shares. He spent days along the beach, went to Europe. One day inspiration came to Steve. He wanted a company to call his own. He left Apple for good and founded NeXTStep with five key Apple employees. Jobs new ideas weren t in the hardware industry but in the software industry. He developed NeXTOS and in mid 1989 NeXT came out with a $7,000 monochrome system. It had no floppy, virtually no useful software, and a slow magneto-optical disk. In the end only 50,000 NeXTStep machines were ever built.

Jobs and a new member to NeXT, Peter Van Cuylenburg, age 44, planned on releasing NeXTStep to run on the mainstream as an operating system in the fall of 1993.

Jobs has been criticized as one of America s roughest, toughest, most intimidating bosses. Ever since Steve founded Apple computer when he was 21, the meditating computer mogul was known as the terrible infant of Silicon Valley.

Steve Jobs helped out Apple as an adviser for a few years when he was working in Pixar, a computer animation company based in California. Pixar made such movies as Toy Story and is hoping to release more.

Steve Jobs went back to Apple as an interim CEO last August. He has made many changes to the company. People that he has worked with are afraid of being Steved if they don t work hard enough; that means fired by Steve.

In conclusion, Steve Jobs who was a college dropout, experimented with drugs and Eastern religions before turning to computers, is a very strange man. He continues to lead Apple and his sub companies into the 21st century by carrying the lead in computers. Competing with Windows is hard. If anyone can do it, it s Steve.

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Steve Jobs co-founded Apple Computers with Steve Wozniak. Under Jobs’ guidance, the company pioneered a series of revolutionary technologies, including the iPhone and iPad.

Who Was Steve Jobs?

Steven Paul Jobs was an American inventor, designer and entrepreneur who was the co-founder, chief executive and chairman of Apple Computer. Apple’s revolutionary products, which include the iPod, iPhone and iPad, are now seen as dictating the evolution of modern technology. Born in 1955 to two University of Wisconsin graduate students who gave him up for adoption, Jobs was smart but directionless, dropping out of college and experimenting with different pursuits before co-founding Apple with Steve Wozniak in 1976. Jobs left the company in 1985, launching Pixar Animation Studios, then returned to Apple more than a decade later. Jobs died in 2011 following a long battle with pancreatic cancer.

1. guidance — руководство
2. chairman — председатель
3. directionless — бесцельный
4. pursuits — занятия

Net Worth

In 2011, Forbes estimated the majority of Steve Jobs’ net worth at around $6.5 billion to $7 billion from his sale of Pixar to the Walt Disney Company in 2006. However if Jobs had not sold his Apple shares in 1985, when he left the company he founded for over a decade, his net worth would have been a staggering $36 billion.

1. estimate — оценивать
2. staggering — ошеломляющие

Movies and Books on Steve Jobs

Several movies inspired by the computer icon’s life have been released as well — namely the critically panned Jobs (2013), starring Ashton Kutcher, and Steve Jobs (2015), starring Michael Fassbender and directed by Danny Boyle.

A number of books have also been written on Jobs’ life and career, including an authorized 2011 general biography by Walter Isaacson. The book was critiqued for the depiction of its main subject by Apple’s chief executive Tim Cook, who succeeded Jobs. Karen Blumenthal also wrote a 2012 young adult biography, and Brent Schlender and Rick Tetzeli wrote 2015’s Becoming Steve Jobs.

Steve Jobs’ Death and Last Words

Steve Jobs died in Palo Alto on October 5, 2011, after battling pancreatic cancer for nearly a decade. He was 56 years old.

In Mona Simpson’s eulogy for Steve Jobs, his sister said Steve Jobs looked at his sister Patty, kids and wife, then said his last words: “OH WOW. OH WOW. OH WOW.”

1. eulogy — панегрик

Wife and Children

Steve Jobs and Laurene Powell married on March 18, 1991. The pair met in the early 1990s at Stanford business school, where Powell was an MBA student. They lived together in Palo Alto, California, with their three children.

Although he remained a private man who rarely disclosed information about his family, it is known that Jobs fathered a daughter, Lisa, with girlfriend Chrisann Brennan when he was 23. He denied paternity of his daughter in court documents, claiming he was sterile. Chrisann struggled financially for much of her life, and Jobs did not initiate a relationship with his daughter until she was seven years old. When she was a teenager, Lisa came to live with her father.

1. disclose — раскрывать
2. paternity — отцовство

When and Where Was Steve Jobs Born?

Steve Jobs was born on February 24, 1955, in San Francisco, California.

Family and Early Life

Joanne Schieble (later Joanne Simpson) and Abdulfattah «John» Jandali, two University of Wisconsin graduate students, gave up their unnamed son, Steve Jobs, for adoption. Jobs’ father, Jandali, was a Syrian political science professor, and his mother, Schieble, worked as a speech therapist. Shortly after Steve was placed for adoption, his biological parents married and had another child, Mona Simpson. It was not until Jobs was 27 that he was able to uncover information on his biological parents.

As an infant, Jobs was adopted by Clara and Paul Jobs and named Steven Paul Jobs. Clara worked as an accountant and Paul was a Coast Guard veteran and machinist. The family lived in Mountain View, California, within the area that would later become known as Silicon Valley. As a boy, Jobs and his father worked on electronics in the family garage. Paul showed his son how to take apart and reconstruct electronics, a hobby that instilled confidence, tenacity and mechanical prowess in young Jobs.

1. tenacity — упорство
2. prowess — мастерство

Education

While Jobs was always an intelligent and innovative thinker, his youth was riddled with frustrations over formal schooling. Jobs was a prankster in elementary school due to boredom, and his fourth-grade teacher needed to bribe him to study. Jobs tested so well, however, that administrators wanted to skip him ahead to high school — a proposal that his parents declined.

After high school, Jobs enrolled at Reed College in Portland, Oregon. Lacking direction, he dropped out of college after six months and spent the next 18 months dropping in on creative classes at the school. Jobs later recounted how one course in calligraphy developed his love of typography.

In 1974, Jobs took a position as a video game designer with Atari. Several months later he left the company to find spiritual enlightenment in India, traveling further and experimenting with psychedelic drugs.

1. riddle — пронизывать
2. frustration — разочарование
3. bribe — подкупать
4. enlightenment — просветление

Steve Wozniak

Back when Jobs was enrolled at Homestead High School, he was introduced to his future partner and co-founder of Apple Computer, Steve Wozniak, who was attending the University of California, Berkeley.

In a 2007 interview with PC World, Wozniak spoke about why he and Jobs clicked so well: «We both loved electronics and the way we used to hook up digital chips,» Wozniak said. «Very few people, especially back then, had any idea what chips were, how they worked and what they could do. I had designed many computers, so I was way ahead of him in electronics and computer design, but we still had common interests. We both had pretty much sort of an independent attitude about things in the world.”

Apple Computer

In 1976, when Jobs was just 21, he and Steve Wozniak started Apple Computer in the Jobs’ family garage. They funded their entrepreneurial venture by Jobs selling his Volkswagen bus and Wozniak selling his beloved scientific calculator. Jobs and Wozniak are credited with revolutionizing the computer industry with Apple by democratizing the technology and making machines smaller, cheaper, intuitive and accessible to everyday consumers.

Wozniak conceived of a series of user-friendly personal computers, and — with Jobs in charge of marketing — Apple initially marketed the computers for $666.66 each. The Apple I earned the corporation around $774,000. Three years after the release of Apple’s second model, the Apple II, the company’s sales increased by 700 percent to $139 million.

In 1980, Apple Computer became a publicly traded company, with a market value of $1.2 billion by the end of its very first day of trading. Jobs looked to marketing expert John Sculleyof Pepsi-Cola to take over the role of CEO for Apple.

The next several products from Apple suffered significant design flaws, however, resulting in recalls and consumer disappointment. IBM suddenly surpassed Apple in sales, and Apple had to compete with an IBM/PC-dominated business world.

In 1984, Apple released the Macintosh, marketing the computer as a piece of a counterculture lifestyle: romantic, youthful, creative. But despite positive sales and performance superior to IBM’s PCs, the Macintosh was still not IBM-compatible. Sculley believed Jobs was hurting Apple, and the company’s executives began to phase him out. Not actually having had an official title with the company he co-founded, Jobs was pushed into a more marginalized position and thus left Apple in 1985.

1. entrepreneuria — предпринимательский
2. venture — авантюра
3. counterculture — контркультура
4. compatible — совместимый

Pixar

In 1986, Jobs purchased an animation company from George Lucas, which later became Pixar Animation Studios. Believing in Pixar’s potential, Jobs initially invested $50 million of his own money in the company. The studio went on to produce wildly popular movies such as Toy Story, Finding Nemo and The Incredibles; Pixar’s films have collectively netted $4 billion. The studio merged with Walt Disney in 2006, making Steve Jobs Disney’s largest shareholder.

1. merge — сливаться
2. shareholder — акционер

Reinventing Apple

After leaving Apple in 1985, Jobs began a new hardware and software enterprise called NeXT, Inc. The company floundered in its attempts to sell its specialized operating system to mainstream America, and Apple eventually bought the company in 1996 for $429 million. In 1997, Jobs returned to his post as Apple’s CEO. Just as Jobs instigated Apple’s success in the 1970s, he is credited with revitalizing the company in the 1990s.

With a new management team, altered stock options and a self-imposed annual salary of $1 a year, Jobs put Apple back on track. Jobs’ ingenious products (like the iMac), effective branding campaigns and stylish designs caught the attention of consumers once again. In the ensuing years, Apple introduced such revolutionary products as the Macbook Air, iPod and iPhone, all of which dictated the evolution of technology. Almost immediately after Apple released a new product, competitors scrambled to produce comparable technologies.

Apple’s quarterly reports improved significantly in 2007: Stocks were worth $199.99 a share—a record-breaking number at that time — and the company boasted a staggering $1.58 billion profit, an $18 billion surplus in the bank and zero debt. In 2008, Apple became the second-biggest music retailer in America — second only to Walmart, fueled by iTunes and iPod sales. Apple has also been ranked No. 1 on Fortune magazine’s list of «America’s Most Admired Companies,» as well as No. 1 among Fortune 500 companies for returns to shareholders.

1. instigate — подстрекать, провоцировать
2. stock options — акционерные опционы
3. ensuing — последующий

Battle with Cancer

In 2003, Jobs discovered that he had a neuroendocrine tumor, a rare but operable form of pancreatic cancer. Instead of immediately opting for surgery, Jobs chose to alter his pesco-vegetarian diet while weighing Eastern treatment options. For nine months, Jobs postponed surgery, making Apple’s board of directors nervous. Executives feared that shareholders would pull their stock if word got out that their CEO was ill. But in the end, Jobs’ confidentiality took precedence over shareholder disclosure. In 2004, he had a successful surgery to remove the pancreatic tumor. True to form, in subsequent years Jobs disclosed little about his health.

Early in 2009, reports circulated about Jobs’ weight loss, some predicting his health issues had returned, which included a liver transplant. Jobs responded to these concerns by stating he was dealing with a hormone imbalance. Days later, he went on a six-month leave of absence. In an e-mail message to employees, Jobs said his «health-related issues are more complex» than he thought, then named Tim Cook, Apple’s chief operating officer, as “responsible for Apple’s day-today operations.»

After nearly a year out of the spotlight, Steve Jobs delivered a keynote address at an invite-only Apple event on September 9, 2009. He continued to serve as master of ceremonies, which included the unveiling of the iPad, throughout much of 2010. However in January 2011, Jobs announced he was going on medical leave. In August, he resigned as CEO of Apple, handing the reigns to Cook, and in October he passed away.

1. neuroendocrine tumor — нейроэндокринная опухоль
2. precedence — приоритет
3. subsequent — последующий
4. predict — прогноз