The effects of mass media егэ ответы

Упражнение на лексическое преобразование слов. Рекомендуем всем, кто готовится к сдачи ЕГЭ по английскому языку.

Прочитайте приведённый ниже текст. Образуйте от слов, напечатанных заглавными буквами, однокоренные слова, так, чтобы они грамматически и лексически соответствовали содержанию текста.

ЗаданиеОтвет

The Effects of Mass Media

Nowadays mass media affect the life of all people. They shape, form and influence the buying decisions of the majority through its advertising schemes bombarding our daily __EXIST__. As a result, this leads to the invincible effects of the media on our society.

The present effects of mass media are both exciting and __DREAD__. On the plus side, mass media make our lives easier and more interesting. Along with Information and Communication Technologies, they produce a breakthrough and innovative standard of living for the people to embrace.

Yet for young people, and especially for teens, the influence of the media is rather __DESTROY__.

Teenagers __GENERAL__ accept what is shown in the media as a truthful image of the outside world, although in most cases this is not true at all. Moreover, teens of today are exposed to countless advertising messages, which often contain __LEAD__ or unnecessary information.

A life without the presence of mass media would seem __PROBABLE__ to most of us! However, a line has to be drawn between the positive and the negative media in the interests of the younger generation.

The Effects of Mass Media

Nowadays mass media affect the life of all people. They shape, form and influence the buying decisions of the majority through its advertising schemes bombarding our daily EXISTENCE. As a result, this leads to the invincible effects of the media on our society.

The present effects of mass media are both exciting and DREADFUL. On the plus side, mass media make our lives easier and more interesting. Along with Information and Communication Technologies, they produce a breakthrough and innovative standard of living for the people to embrace.

Yet for young people, and especially for teens, the influence of the media is rather DESTRUCTIVE.

Teenagers GENERALLY accept what is shown in the media as a truthful image of the outside world, although in most cases this is not true at all. Moreover, teens of today are exposed to countless advertising messages, which often contain MISLEADING or unnecessary information.

A life without the presence of mass media would seem IMPROBABLE to most of us! However, a line has to be drawn between the positive and the negative media in the interests of the younger generation.

Задание №4668.
Грамматика и лексика. ЕГЭ

Вставьте слово, чтобы оно грамматически и лексически соответствовало содержанию текста.

The Effects of Mass Media

Nowadays mass media affect the life of all people. They shape, form and influence the buying decisions of the majority through its advertising schemes bombarding our daily ___ (EXIST). As a result, this leads to the invincible effects of the media on our society.

Решение:

The Effects of Mass Media

Nowadays mass media affect the life of all people. They shape, form and influence the buying decisions of the majority through its advertising schemes bombarding our daily EXISTENCE. As a result, this leads to the invincible effects of the media on our society.

Влияние средств массовой информации

Сегодня средства массовой информации влияют на жизнь всех людей. Они формируют, формируют и влияют на покупательские решения большинства посредством своих рекламных схем, бомбардирующих нашу повседневную жизнь. В результате это приводит к непреодолимому влиянию СМИ на наше общество.

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Источник: ЕГЭ-2018, английский язык: 30 тренировочных вариантов для подготовки к ЕГЭ. Е. С. Музланова

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Тест с похожими заданиями

What has life proved about electronic technologies according to the author?

1)  Scientists can’t do without them.

2)  They could increase the crime level.

3)  They don’t disrupt brainwork.

4)  Television influences intelligence.

Mind over mass media

New forms of media have always caused moral panic: the printing press, newspapers, and television were all once denounced as threats to their consumers’ brainpower and moral fiber. So too with electronic technologies. PowerPoint, we’re told, is reducing discourse to bullet points. Search engines lower our intelligence, encouraging us to skim on the surface of knowledge rather than dive to its depths. Twitter is shrinking our attention spans.

But such panic often fails basic reality checks. When comic books were accused of turning juveniles into criminals in the 1950s, crime was falling to record lows. The decades of television, transistor radios and rock videos were also decades in which I.Q. scores rose continuously.

For a reality check today, take the state of science, which demands high levels of brainwork. These days scientists are never far from their e-mail, rarely touch paper and cannot lecture without PowerPoint. If electronic media were hazardous to intelligence, the quality of science would be plummeting. Yet discoveries are multiplying like fruit flies, and progress is dizzying.

Critics of new media sometimes use science itself to press their case, citing research that shows how “experience can change the brain”. But cognitive neuroscientists roll their eyes at such talk. Experience does not remake the basic information-processing capacities of the brain. Speed-reading programs have long claimed to do just that, but the verdict was rendered by Woody Allen after he read “War and Peace” in one sitting: “It was about Russia.”

Moreover, the effects of experience are highly specific to the experiences themselves. If you train people to do one thing, they get better at doing that thing, but almost nothing else. Music doesn’t make you better at math. Accomplished people immerse themselves in their fields. Novelists read lots of novels, scientists read lots of science.

The effects of consuming electronic media are also likely to be far more limited than the panic implies. Media critics write as if the brain takes on the qualities of whatever it consumes, the informational equivalent of “you are what you eat”. As with primitive peoples who believe that eating fierce animals will make them fierce, they assume that reading Twitter postings turns your thoughts into Twitter postings.

Yes, the continual arrival of information packets can be distracting or addictive. But distraction is not a new phenomenon. The solution is to develop strategies of self-control. Turn off Twitter when you work and put away your smartphone at dinner time.

And to encourage intellectual depth, don’t rail at PowerPoint or Google. It’s not as if habits of deep reflection or thorough research ever came naturally to people. They must be acquired in universities, and maintained with constant analysis, criticism and debate. They are not granted by propping a heavy encyclopedia on your lap, nor are they taken away by efficient access to information on the Internet.

The new media have caught on for a reason. Knowledge is increasing exponentially; human brainpower and waking hours are not. Fortunately, the Internet and information technologies are helping us manage and search our collective intellectual output at different scales, from Twitter to e-books and online encyclopedias. Far from making us stupid, these technologies are the only things that will keep us smart.

2

Вы услышите диалог. Определите, какие из приведённых утверждений А—G соответствуют содержанию текста (1 — True), какие не соответствуют (2 — False) и о чём в тексте не сказано, то есть на основании текста нельзя дать ни положительного, ни отрицательного ответа (3 — Not stated). Занесите номер выбранного вами варианта ответа в таблицу. Вы услышите запись дважды.

A The Armoury is situated near the Kremlin.

B Originally the Kremlin was wooden.

C New walls and towers of red brick were built in the 15th century.

D The Trinity Gate leads to Red Square.

E The monument to Minin and Pozharsky is the oldest in Moscow.

F The monument to Alexander Pushkin is not far from the monument to Yuri Dolgoruky.

G You can watch ballets in the Maly Theatre.

Вы услышите интервью с автором детективных романов. В заданиях 3—9 запишите в поле ответа цифру 1, 2 или 3, соответствующую выбранному Вами варианту ответа. Вы услышите запись дважды.

3

Which benefit of trees has not been mentioned by the speaker?
1) Protection from flooding.
2) Protection from the sun’s rays.
3) Protection from precipitation.
Ответ: .

4

The smell of pines in the forest is the result of trees releasing

Ответ: .

5

Scientists want to study how
1) gasses are released by trees into the atmosphere.
2) organic compounds form tiny particles.
3) these particles influence the climate.
Ответ: .

6

Cloud droplets are unable to

Ответ: .

7

According to scientists, cloud droplets influence

3) the movement of the cloud.

Ответ: .

8

The actual formation of the clouds is governed
1) only by the formation of cloud droplets.
2) primarily by the formation of cloud droplets.
3) by several different processes.
Ответ: .

9

A new way of addressing the problem of global warming is by reducing the amount of
1) greenhouse gasses in the atmosphere.
2) the sun’s radiation getting through the atmosphere.
3) the sun’s radiation reflected by the clouds.
Ответ: .

Раздел 2. ЧТЕНИЕ

10

Установите соответствие между заголовками 1—8 и текстами A—G. Занесите свои ответы в таблицу. Используйте каждую цифру только один раз. В задании один заголовок лишний.

A. The VLT (Very Large Telescope) is the world’s largest telescope and it is taking scientists further back to the Big Bang than they ever thought possible. In other words, the VLT is a kind of a time machine, giving astronomers detailed views of events that took place in the earliest days of the cosmos. One day, we will have a much clearer picture of how our planet was born.

B. The latest development in the debate amongst scientists about what killed the prehistoric dinosaurs is the suggestion that acid rain was the cause. Some geologists suggest that a large meteor hitting the earth at 65 kilometres per second would have led to strongly acidic rain falling all over the world. This idea is fascinating but it would mean the dinosaurs would all have died within a very short time.

C. In 1948, a British farmer discovered an interesting lump of metal while ploughing his field. At first he thought the metal bits were parts of an old bed. Then more ‘parts of old beds’ turned up and the farmer took them to the local museum. ‘But these bits are priceless!’ exclaimed the keeper of the museum. ‘They are Iron Age jewellery and coins!’ Over the next 40 years, more and more items were found in the same field.

D. Rats may have had a bit of a hard time over the years but these days lots of people are forgetting about guinea-pigs and hamsters and are buying rats instead. Domestic rats aren’t the same as the ones that run around rubbish bins — they’re actually quite cute. They are very intelligent and can be trained like dogs. They come in different colours and — a big bonus — they will eat anything!

E. In Western cultures, people look each other in the eye during a conversation to show interest and trust, but in many Asian countries, it’s rude to look people in the eye, especially a superior such as a teacher. One of the most basic and powerful signals is when a person crosses his or her arms across the chest. This can indicate that a person is putting up an unconscious barrier between themselves and others.

F. Earthquakes happen all the time in all parts of the world but we don’t notice most of them because they are small. However, big earthquakes are really dangerous. They can make buildings fall down, set off landslides and do other deadly things. The highest death toll caused by an earthquake was in China in 1556, when at least 830,000 people died.

G. According to scientists, Americans watch more TV on average than any other nationality. In fact, many people, particularly children, sit for 35 hours or more per week glued to the box. What’s wrong with watching all that TV? Studies have linked it to everything from obesity to aggression in children not to mention that it puts your mind into a sort of sedated state. Habitual television watching, over long periods of time, has been known to cause depression, and anger.

11

Прочитайте текст и заполните пропуски A—F частями предложений, обозначенными цифрами 1—7. Одна из частей в списке 1—7 лишняя. Занесите цифру, обозначающую соответствующую часть предложения, в таблицу.

The Man Booker Prize for Fiction is awarded every year for the best original full-length novel written by a writer from the Commonwealth or the Republic of Ireland. It aims to represent the greatest in contemporary literature and promotes the finest in fiction by rewarding the best book of the year. The prize was originally called the Booker-McConnell Prize, A ____________. However, it was better-known as simply the ‘Booker Prize’. In 2002, the Man Group became the sponsor and they chose the new name, keeping ‘Booker’.

Publishers can submit books for consideration for the prize, but the judges can also ask for books to be submitted B ____________. Firstly, the Advisory Committee gives advice if there have been any changes to the rules for the prize. Then it selects the people C ____________. The judging panel changes every year and usually a person is only a judge once.

Great efforts are made to ensure that the judging panel is balanced in terms of gender and professions within the industry. A writer, a critic, an editor and an academic are chosen along with a well-known person from wider society. However, when the panel of judges has been finalized, they are left to make their own decisions D ____________. The Man Booker judges include critics, writers and academics E ____________. The influence of the prize is so great that the winner will almost certainly see the considerable sales increase, in addition to the £50,000 F ____________. In 1992, a Booker Russian Novel Prize was introduced.

1. without any further interference from the prize sponsor
2. so as to maintain the consistent quality of the prize
3. who will judge the books
4. so as to sell them
5. which was the name of the company that sponsored it
6. that comes with the prize
7. they think should be included

‘Have you written a letter to the Froplinsons?’ asked Egbert.

‘No,’ said Janetta, with a note of tired defiance in her voice; ‘I’ve written eleven letters today expressing surprise and gratitude for sundry unmerited gifts, but I haven’t written to the Froplinsons yet.’

‘Someone will have to do it,’ said Egbert.

‘I don’t dispute the necessity, but I don’t think that someone should be me,’ said Janetta. ‘I wouldn’t mind writing a letter of angry recrimination or heartless satire to some suitable recipient. In fact, I should rather enjoy it, but I’ve come to the end of my capacity for expressing servile amiability. Eleven letters today and nine yesterday, all couched in the same strain of ecstatic thankfulness: really, you can’t expect me to sit down to another. There is such a thing as writing oneself out.’

‘I’ve written nearly as many,’ said Egbert, ‘and I’ve had my usual business correspondence to get through, too. Besides, I don’t know what it was that the Froplinsons sent us.’ ‘A William the Conqueror calendar,’ said Janetta, ‘with a quotation of one of his great thoughts for every day in the year.’

‘Impossible,’ said Egbert; ‘he didn’t have three hundred and sixty-five thoughts in the whole of his life, or, if he did, he kept them to himself.’

‘Well, it was William Wordsworth, then,’ said Janetta; ‘I know William came into it somewhere.’

‘That sounds more probable,’ said Egbert; ‘well, let’s collaborate on this letter and get it done. I’ll dictate, and you can scribble it down. ‘Dear Mrs. Froplinson, thank you and your husband so much for the very pretty calendar you sent us. It was very good of you to think of us.’ ’

‘You can’t possibly say that,’ said Janetta, laying down her pen. ‘We sent them something on the twenty-second,’ said Janetta, ‘so they simply had to think of us. There was no getting away from it.’

‘What did we send them?’ asked Egbert gloomily.

‘Bridge-markers,’ said Janetta, ‘in a cardboard case, with some inanity about ‘digging for fortune with a royal spade’ emblazoned on the cover. The moment I saw it in the shop I said to myself ‘Froplinsons’ and to the attendant ‘How much?’ When he said ‘Ninepence,’ I gave him their address, jabbed our card in, paid tenpence or elevenpence to cover the postage, and thanked heaven. With less sincerity and infinitely more trouble they eventually thanked me.’

‘The Froplinsons don’t play bridge,’ said Egbert.

‘One is not supposed to notice social deformities of that sort,’ said Janetta; ‘it wouldn’t be polite. Besides, what trouble did they take to find out whether we read Wordsworth with gladness? For all they knew or cared we might be frantically embedded in the belief that all poetry begins and ends with John Masefield, and it might infuriate or depress us to have a daily sample of Wordsworthian products flung at us.’

‘Well, let’s get on with the letter,’ said Egbert. ‘How clever of you to guess that Wordsworth is our favourite poet.’

Again Janetta laid down her pen.

‘Do you realise what that means?’ she asked; ‘a Wordsworth booklet next Christmas, and another calendar the Christmas after, with the same problem of having to write suitable letters of thankfulness. No, the best thing to do is to drop all further allusion to the calendar and switch off on to some other topic.’

‘But what other topic?’

‘Oh, something like this: ‘What do you think of the New Year Honours List? A friend of ours made such a clever remark when he read it.’ Then you can stick in any remark that comes into your head; it needn’t be clever. The Froplinsons won’t know whether it is or isn’t.’

‘We don’t even know on which side they are in politics,’ objected Egbert; ‘and anyhow you can’t suddenly dismiss the subject of the calendar. Surely there must be some intelligent remark that can be made about it.’

‘Well, we can’t think of one,’ said Janetta wearily; ‘the fact is, we’ve both written ourselves out.’

There was a long silence, the forlorn silence of those who are bereft of hope and have almost ceased to care. Then Egbert started from his seat with an air of resolution. The light of battle was in his eyes.

‘Let me come to the writing-table,’ he exclaimed; ‘I’m going to write to the editor of every enlightened and influential newspaper in the Kingdom, I’m going to suggest that there should be a sort of epistolary Truce of God during the festivities of Christmas and New Year. From the twenty-fourth of December to the third or fourth of January it shall be considered an offence against good sense and good feeling to write or expect any letter or communication that does not deal with the necessary events of the moment. Answers to invitations, arrangements about trains, renewal of club subscriptions, and, of course, all the ordinary everyday affairs of business, sickness, engaging new cooks, and so forth, these will be dealt with in the usual manner as something inevitable. But all the devastating accretions of correspondence, incident to the festive season, these should be swept away to give the season a chance of being really festive.’

‘But you would have to make some acknowledgment of presents received,’ objected Janetta; ‘otherwise people would never know whether they had arrived safely.’

‘Of course, I have thought of that,’ said Egbert; ‘every present that was sent off would be accompanied by a ticket bearing the date of dispatch and the signature of the sender, and some conventional hieroglyphic to show that it was intended to be a Christmas or New Year gift; there would be a counterfoil with space for the recipient’s name and the date of arrival, and all you would have to do would be to sign and date the counterfoil, add a conventional hieroglyphic indicating heartfelt thanks and gratified surprise, put the thing into an envelope and post it.’

‘It sounds delightfully simple,’ said Janetta wistfully, ‘but people would consider it too perfunctory.’

‘It is not a bit more perfunctory than the present system,’ said Egbert; ‘I have only the same conventional language of gratitude at my disposal with which to thank dear old Colonel Chuttle for his perfectly delicious Stilton, which we shall devour to the last morsel, and the Froplinsons for their calendar, which we shall never look at. So you see the present system of acknowledgment is just as perfunctory and conventional as the counterfoil business would be, only ten times more tiresome and brain-racking.’

‘Your plan would certainly bring the idea of a Happy Christmas a step nearer realisation,’ said Janetta. ‘Meanwhile, what am I to say to the Froplinsons?’

(Adapted from ‘Down Pens’ by H. H. Munro)

12

Egbert and Janetta were writing

Ответ: .

13

Egbert and Janetta didn’t want to write a letter to the Froplinsons because they
1) had both written themselves out.
2) didn’t like this couple.
3) didn’t know what the Froplinsons had sent them.
4) had a lot of work to do.
Ответ: .

14

Janetta liked her present to the Froplinsons because it was

Ответ: .

15

Janetta didn’t want to mention that Wordsworth was their favourite poet because
1) she actually didn’t like his poems.
2) her favourite poet was John Masefield.
3) the Froplinsons would send them new Wordsworth-related presents.
4) she didn’t want the Froplinsons to know the truth.
Ответ: .

16

Janetta considered the Froplisons to be

Ответ: .

17

Egbert suggested that at Christmas people should
1) stop writing letters at all.
2) put off all the everyday affairs of business.
3) not make any acknowledgment of received presents.
4) send counterfoils instead of thank-you letters.
Ответ: .

18

Janetta considered a new system

Ответ: .

Раздел 3. ГРАММАТИКА И ЛЕКСИКА

Прочитайте приведённый ниже текст. Преобразуйте, если необходимо, слова, напечатанные заглавными буквами в конце строк, обозначенных номерами 19—25, так, чтобы они грамматически соответствовали содержанию текстов. Заполните пропуски полученными словами. Каждый пропуск соответствует отдельному заданию из группы 19—25.

Обратите внимание, что по правилам ЕГЭ ответы нужно писать без пробелов и других знаков, например, правильный ответ ‘have done’ нужно будет записать как ‘havedone’, иначе ваш ответ не засчитается.

Swimming Pools

Прочитайте приведённый ниже текст. Образуйте от слов, напечатанных заглавными буквами в конце строк, обозначенных номерами 26—31, однокоренные слова так, чтобы они грамматически и лексически соответствовали содержанию текста. Заполните пропуски полученными словами. Каждый пропуск соответствует отдельному заданию из группы 26—31.

Waste Management

Прочитайте текст с пропусками, обозначенными номерами 32—38. Эти номера соответствуют заданиям 32—38, в которых представлены возможные варианты ответов. Запишите в поле ответа цифру 1, 2, 3 или 4, соответствующую выбранному Вами варианту ответа.

Globalization and Communication Growth

The 21st century has 32____ in a new era in man’s ongoing quest for a better life and a better world. For the first time in history, we can now claim to live in ‘One World.’ Globalization has removed many of the gaps that have existed between and among nations. While the physical divide is still present, the 33____ of the Information Highway on how we communicate and live in the present day is simply staggering. Rapid improvements in information technology have allowed us to exchange information and communicate almost everywhere, anywhere, and anytime.

Globalization, as a general term, is best understood as the spread of ideas about the environment, democracy, human rights, and less complicated issues like fashion and fads. Global exchange is now taking place as the market of ideas, culture, and beliefs expand through the use of technology. The nature of business and how it is done has also improved by 34____ and bounds because of globalization.

An example of the remarkable effects of globalization is the invention of the telephone and the television. Television has enabled young people and adults to have the ability to share cultural and ethnic experiences with others. Telephones have also greatly improved communication. Gone are the weeks and even months of waiting for a letter. Anybody can talk to anyone who has another phone 35____ of distance or location on the planet. With the aid of satellites, 3rd generation phones allow us to make a phone call, send a video, or even receive an e-mail. These 36____ in communication have revolutionized business, commerce, and even the personal lives and relationships of millions of people.

Because of the electronic media, vast amounts of important information can reach any parts of the globe in 37____ time. Business establishments, whether big or small, are using the Internet in many ways to build or expand their company’s growth. With the ever improving technology come new markets, high 38____ for products, and also greater competition. Making investments in information and communication technology is now a must for any business enterprise.

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33

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34

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35

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36

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37

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38

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Card 12. Let’s talk about the mass media

1. What is the role of mass media in the life of contemporary society?

We live in the era of information. It’s impossible to imagine our life without media. The mass media include newspapers, magazines, radio, television and the Internet. These media have become as important for people as food or clothing.Media is the best way to spread knowledge, information and news from one part of the world to the other. It is also a source of entertainment. Companies use the media to promote their company product. The mass media have become one of the main instrument of political change.The mass media has the power to shape our values. They say, “Whoever controls the media, controls the mind.” It means that mass media has a huge impact on our life. We should know about the impact of the mass media and have our own opinion.

2. Do you agree that all means of mass communication are very effective? Prove your point of view.
I disagree. Let’s take television and newspapers, for example. Television can broadcast live while newspapers have to be printed before they reach the reader. As for the Internet news, it is the quickest, the most convenient and thus the most effective means of mass communication.

3. What can you ask a British teenager about the mass media in his/her country?
What mass media are most popular in your country?
What is the main broadcasting company in the UK?
Is it true that The BBC is the most objective in news reporting?
Do people in your country subscribe to or buy newspapers?

4. Give me a piece of advice on how to decide if the information on the Internet is reliable or not.
Don’t rely on public chats, forums or individual blogs. They may be writing their own opinion. Get information from reliable sites. Verify if the site is reliable by checking its domain name and the author’s credentials.

5. Can the Internet replace other mass media? What is your opinion?
Maybe yes, maybe no. The Internet is a great source of information and entertainment for many people. But there are always those who prefer reading a newspaper or watching TV. We’ll live and see.

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