The history of debenhams егэ debenhams

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Прочитайте приведённый ниже текст. Образуйте от слов, напечатанных заглавными буквами, однокоренные слова, так, чтобы они грамматически соответствовали содержанию текста.

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The history of Debenhams

Debenhams traces its history to 1778 when William Clark established a store at 44 Wigmore Street in London’s West End ( SELL ) expensive fabrics, bonnets and gloves.

When Clement Freebody invested in the fi rm in 1851 it ( RENAME ) Debenham & Freebody. The business was established selling cloth and other items to dressmakers.

By 1950, Debenhams ( BECOME ) the largest department store group in the UK, owning 84 companies and 110 stores.

It ( CONTINUE ) to grow and in 1966 central buying was introduced for the first time.

In 1997 the ( ONE ) international franchise store opened in Bahrain. Later Debenhams was listed on the London Stock Exchange.

Debenhams ( INVEST ) in design for over 20 years through its exclusive Designers at Debenhams portfolio of brands.

Today Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of over 240 stores across 27 countries. Debenhams gives ( IT ) customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

The history of Debenhams

Debenhams traces its history to 1778 when William Clark established a store at 44 Wigmore Street in London’s West End SELLING expensive fabrics, bonnets and gloves.

When Clement Freebody invested in the fi rm in 1851 it WAS RENAMED Debenham & Freebody. The business was established selling cloth and other items to dressmakers.

By 1950, Debenhams HAD BECOME the largest department store group in the UK, owning 84 companies and 110 stores.

It CONTINUED to grow and in 1966 central buying was introduced for the first time.

In 1997 the FIRST international franchise store opened in Bahrain. Later Debenhams was listed on the London Stock Exchange.

Debenhams HAS BEEN INVESTING in design for over 20 years through its exclusive Designers at Debenhams portfolio of brands.

Today Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of over 240 stores across 27 countries. Debenhams gives ITS customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

1) Вставьте слово, которое грамматически будет соответствовать содержанию текста.

The history of Debenhams

Debenhams traces its history to 1778 when William Clark established a store at 44 Wigmore Street in London’s West End ___ (SELL) expensive fabrics, bonnets and gloves.


2) Вставьте слово, которое грамматически будет соответствовать содержанию текста.

When Clement Freebody invested in the firm in 1851 it ___ (RENAME) Debenham & Freebody. The business was estab- lished selling cloth and other items to dressmakers.


3) Вставьте слово, которое грамматически будет соответствовать содержанию текста.

By 1950, Debenhams ___ (BECOME) the largest department store group in the UK, owning 84 companies and 110 stores.


4) Вставьте слово, которое грамматически будет соответствовать содержанию текста.

It ___ (CONTINUE) to grow and in 1966 central buying was introduced for the first time.


5) Вставьте слово, которое грамматически будет соответствовать содержанию текста.

In 1997 the ___ (ONE) international franchise store opened in Bahrain. Later Debenhams was listed on the London Stock Exchange.


6) Вставьте слово, которое грамматически будет соответствовать содержанию текста.

Debenhams ___ (INVEST) in design for over 20 years through its exclusive Designers at Debenhams portfolio of brands.


7) Вставьте слово, которое грамматически будет соответствовать содержанию текста.

Today Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of over 240 stores across 27 countries. Debenhams gives ___ (IT) customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.


8) Вставьте слово, которое грамматически и лексически будет соответствовать содержанию текста.

The Edwardian fashion

1901 starts out the era with the Trumpet Skirt; a shaped skirt that is fitting over the hips and thighs, then flaring out below the knee for a wide hem, ___ (TYPICAL) in either 5 or 7 gores.


9) Вставьте слово, которое грамматически и лексически будет соответствовать содержанию текста.

Very quickly, the slim skirts begin to get fuller at the hem, with the ___ (ADD) of vertical pleats and tucks around the skirt, though the skirt remains lean and controlled through the thigh.


10) Вставьте слово, которое грамматически и лексически будет соответствовать содержанию текста.

The Edwardian style begins in 1902 with the ___ (INTRODUCE) of the straight front corset, and the S-bend or pidgeon-breast figure.


11) Вставьте слово, которое грамматически и лексически будет соответствовать содержанию текста.

The emphasis was placed on an overall ___ (SLIM) of the female form, and corsets were designed to compress the waist and lower abdomen, but no longer support the bosom.


12) Вставьте слово, которое грамматически и лексически будет соответствовать содержанию текста.

The bosom now became the lowered mono-bosom, made possible by the use of ___ (VARY) methods of exaggeration, such as ruffles, padding, pneumatics, or bust forms.


13) Вставьте слово, которое грамматически и лексически будет соответствовать содержанию текста.

As the new century ___ (FOLD) the fitted bodice looses favor.


14) Запишите в поле ответа цифру 1, 2, 3 или 4, соответствующую выбранному Вами варианту ответа.

How to shop on E-Bay

It all starts with registration. Just provide your name and email address and create a user ID and password. As soon as you ___, you can start shopping.

1) register
2) log
3) entrance
4) exit


15) Запишите в поле ответа цифру 1, 2, 3 или 4, соответствующую выбранному Вами варианту ответа.

You can find almost everything on eBay, whether you have something specific in ___ or you’re just looking around.

1) brain
2) mind
3) thought
4) head


16) Запишите в поле ответа цифру 1, 2, 3 или 4, соответствующую выбранному Вами варианту ответа.

Still can’t find what you’re looking for? Tens of thousands of new items are added every day. You can browse when you’re not exactly sure what you’re looking for, or when you just want to poke ___ in a particular category, like Clothing or Home & Garden.

1) in
2) out
3) for
4) around


17) Запишите в поле ответа цифру 1, 2, 3 или 4, соответствующую выбранному Вами варианту ответа.

To browse, click on a category on the left side of the eBay home page. Or you can search when you’re looking for something in particular. Just enter a few words to describe the item in the Search box, which is at the top right corner of most eBay pages. There are lots of ways to buy on eBay. You’ll find auction-style listings where you ___ against other members, Buy It Now listings for buying something right away at a set price, and more.

1) fight
2) bid
3) beat
4) bet


18) Запишите в поле ответа цифру 1, 2, 3 или 4, соответствующую выбранному Вами варианту ответа.

Once you’ve found something you’re interested in, read the description carefully to find out which payment methods the seller accepts. Most accept PayPal because it’s fast and convenient. And it’s especially good ___ you, because PayPal protects your eBay purchases against fraud and other problems.

1) for
2) of
3) to
4) at


19) Запишите в поле ответа цифру 1, 2, 3 или 4, соответствующую выбранному Вами варианту ответа.

You can keep ___ of your purchases on MyeBay page. After you register, you’ll get your own MyeBay page where you can see what’s happening with items you’ve bought (and sold).

1) up
2) touch
3) track
4) pace


20) Запишите в поле ответа цифру 1, 2, 3 или 4, соответствующую выбранному Вами варианту ответа.

You’ll be able to keep records of your feedback from other members, and you’ll even be able to keep an ___ on other items you’re interested in buying.

1) ear
2) idea
3) arm
4) eye

Первый
франчайзинговый магазин Debenhams
открылся в Бахрейне в 1997 году. Теперь
их насчитывается 65, расположенных в 25
странах мира. Масштабная программа
развития сети предполагает открытие
еще порядка 100 магазинов к концу 2013 года.

  • Армения

  • Азербайджан

  • Бахрейн

  • Кипр

  • Чехия

  • Египет

  • Венгрия

  • Исландия

  • Индия

  • Индонезия

  • Иран

  • Иордания

  • Казахстан

  • Кувейт

  • Малайзия

  • Мальта

  • Молдова

  • Филиппины

  • Катар

  • Румыния

  • Саудовская
    Аравия

  • Словакия

  • Турция

  • ОАЭ

  • Вьетнам

В
рамках договора франшизы, компания
Debenhams
обеспечивает поставку товаров в магазины
своих партнеров. Бизнес партнеры
покупают товар за свой счет, а также
выплачивают роялти в отношении
использования лицензии на ведение
коммерческой деятельности. Ассортимент
магазинов формируется совместно с
партнерами, поскольку предложение
должно учитывать местную специфику,
рекомендации в отношении характерных
привычек и обычаев шопинга, а также
сезонных тенденций.

СОТРУДНИЧЕСТВО
DEBENHAMS
С ДИЗАЙНЕРАМИ

Вот
уже 15 лет компания Debenhams
активно развивает сотрудничество с
известными модными дизайнерами,
создающими эксклюзивные коллекции
специально для универмагов сети.

Дизайнерские
коллекции представляют как женскую,
мужскую и детскую одежду, нижнее белье,
аксессуары, так и товары для дома и
косметику.

На
сегодняшний день это самый быстро
развивающийся сегмент компании Debenhams.

Дизайнеры
Debenhams The current portfolio of designers includes:

  • Jeff
    Banks

    (мужская одежда)

  • Jasper
    Conran
    (женская, мужская, детская одежда,
    аксессуары, нижнее белье, товары для
    дома)

  • Ben
    de
    Lisi
    (женская одежда, аксессуары, товары
    для дома)

  • Erickson
    Beamon

    (бижутерия)

  • Frost
    French

    (нижнее белье)

  • Henry
    Holland
    (женская одежда, аксессуары)

  • Betty
    Jackson
    (женская одежда, аксессуары, товары
    для дома, косметика)

  • Jonathan
    Kelsey

    (аксессуары)

  • Julien
    Macdonald
    (женская одежда, детская одежда, нижнее
    белье, аксессуары, товары для дома)

  • Melissa
    Odabash

    (купальники, аксессуары)

  • Jane
    Packer

    (товары для дома)

  • Pearce
    Fionda

    (женская
    одежда)

  • Preen
    (женская
    одежда)

  • Janet
    Reger

    (нижнее
    белье)

  • John
    Rocha
    (женская, мужская, детская одежда,
    аксессуары, нижнее белье, товары для
    дома)

  • Jonathan
    Saunders

    (женская
    одежда)

  • Lisa
    Stickley

    (товары для дома)

  • Eric
    Van Peterson

    (бижутерия)

  • Matthew
    Williamson
    (женская, детская одежда, аксессуары,
    товары для дома)

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Упражнение на грамматическое преобразование слов. Рекомендуем всем, кто готовится к сдачи ЕГЭ по английскому языку.

Прочитайте приведённый ниже текст. Образуйте от слов, напечатанных заглавными буквами, однокоренные слова, так, чтобы они грамматически соответствовали содержанию текста.

ЗаданиеОтвет

The history of Debenhams

Debenhams traces its history to 1778 when William Clark established a store at 44 Wigmore Street in London’s West End ( SELL ) expensive fabrics, bonnets and gloves.

When Clement Freebody invested in the fi rm in 1851 it ( RENAME ) Debenham & Freebody. The business was established selling cloth and other items to dressmakers.

By 1950, Debenhams ( BECOME ) the largest department store group in the UK, owning 84 companies and 110 stores.

It ( CONTINUE ) to grow and in 1966 central buying was introduced for the first time.

In 1997 the ( ONE ) international franchise store opened in Bahrain. Later Debenhams was listed on the London Stock Exchange.

Debenhams ( INVEST ) in design for over 20 years through its exclusive Designers at Debenhams portfolio of brands.

Today Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of over 240 stores across 27 countries. Debenhams gives ( IT ) customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

The history of Debenhams

Debenhams traces its history to 1778 when William Clark established a store at 44 Wigmore Street in London’s West End SELLING expensive fabrics, bonnets and gloves.

When Clement Freebody invested in the fi rm in 1851 it WAS RENAMED Debenham & Freebody. The business was established selling cloth and other items to dressmakers.

By 1950, Debenhams HAD BECOME the largest department store group in the UK, owning 84 companies and 110 stores.

It CONTINUED to grow and in 1966 central buying was introduced for the first time.

In 1997 the FIRST international franchise store opened in Bahrain. Later Debenhams was listed on the London Stock Exchange.

Debenhams HAS BEEN INVESTING in design for over 20 years through its exclusive Designers at Debenhams portfolio of brands.

Today Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of over 240 stores across 27 countries. Debenhams gives ITS customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

Debenhams plc was a British department store chain operating in the United Kingdom, Denmark and the Republic of Ireland. It was founded in 1778 as a single store in London and grew to 178 locations across those countries, also owning the Danish department store chain Magasin du Nord. In its final years, its headquarters were within the premises of its flagship store in Oxford Street, London. The range of goods sold included middle-to-high-end clothing, beauty, household items, and furniture.

The company suffered financial difficulties in the 21st century and entered administration twice, in April 2019 and April 2020.[4] In November 2020, Debenhams’ main concession operator Arcadia also entered administration, leading to the collapse of talks with JD Sports and Frasers Group over a potential rescue.[5] As a result, Debenhams announced it would be liquidated.[6]

The Debenhams brand and website were purchased by the online retailer Boohoo for £55m in January 2021. However, Boohoo did not retain any stores, meaning the loss of up to 12,000 jobs. Boohoo relaunched the website as Debenhams.com on 12 April 2021 under their own company, Debenhams.com Online Limited, when Debenhams’ stores reopened to begin closing down sales following a relaxation of some COVID-19 restrictions. After 243 years in business, the remaining Debenhams department stores closed for the final time during May 2021.[7][8]

History[edit]

18th and 19th centuries[edit]

The history of debenhams егэ debenhams

The former Debenham, Son & Freebody building in Wigmore Street which was completed in 1908

The business was formed in 1778 by William Clark, who began trading at 44 Wigmore Street in London as a drapers’ store.[9] In 1813, William Debenham became a partner and the corporate name changed to Clark & Debenham. The shop was later renamed Cavendish House and carried drapery, silks, haberdashery, millinery, hosiery, lace, and family mourning goods. As the trade grew, the partners determined to expand the business by opening branches in Cheltenham and Harrogate.[10]

By 1823, Clark & Debenham had opened a small drapery business at 3 Promenade Rooms, Cheltenham, selling a selection of silks, muslins, shawls, gloves, lace and fancy goods.[10] In 1837, Clark retired from the business and Debenham assumed two of his most trusted staff, William Pooley and John Smith, as partners, trading in both London and Cheltenham as Debenham, Pooley & Smith.[10] By 1840, the management of the Cheltenham branch appears to have been given to Clement Freebody, Debenham’s brother-in-law. Around 1843, another branch shop was launched in Harrogate.[10]

Extended and refurbished premises opened in Cheltenham in October 1844. Pooley and Smith retired from the business in 1851 when Debenham took his son, William, and Clement Freebody into partnership, trading as Debenham, Son & Freebody. At this time all three shops in London, Cheltenham, and Harrogate were trading in similar goods and issued a joint catalogue, called the Fashion Book, that was the basis of an extensive mail-order trade. In 1876 when Freebody retired, a new partnership, Debenham & Hewitt, was formed. George Hewitt appears to have worked at the Cheltenham store as a draper’s assistant during the early 1860s but details of his subsequent career are not known. By 1883, George Hewitt was the sole owner of the Cheltenham business, Frank and William Debenham having withdrawn to manage the London store as a separate concern.[10]

20th century[edit]

The history of debenhams егэ debenhams

The business was incorporated as Debenhams Limited in 1905.[11] A new headquarters building, which was designed by William Wallace and James Glen Sivewright Gibson[12] and built by Trollope & Colls, was completed in Wigmore Street in 1908.[13] The modern Debenhams group grew from the acquisition of department stores in towns and cities throughout the UK, under the leadership of its chairman, Ernest Debenham. The first of these purchases, Marshall & Snelgrove at Oxford Street in London, was acquired through a one sided merger in 1919. Later purchases included Harvey Nichols in London’s Knightsbridge in 1920.[14] Most of the acquired stores retained their former identities until a unified corporate image was rolled out. The company was first listed on the London Stock Exchange in 1928, shortly after it had purchased fellow retail group Drapery Trust.[15] In 1959 the business failed in a takeover of rival department store group Harrods, rivalling United Drapery Stores and eventual winner House of Fraser.[16]

In 1972, United Drapery Stores made an offer to purchase Debenhams, along with interest from Sears plc and Tesco, but were fought off by chairman Sir Anthony Burney.[17] In 1976 the company acquired Browns of Chester. It remains the only one of the company’s UK stores to have retained an individual identity.[14] The business diversified during the 1970s buying South East based supermarket group Cater Brothers in 1972, after the death of its chairman Leslie Cater. Using the new purchasing power Debenhams modernised its 40 food halls within its stores, branding them Cater’s Food Halls, and opened two new Cater superstores. However the business declined in the intense marketplace and in 1979 the chain was sold to Allied Suppliers who converted the Cater stores into their Presto format.[18]

Debenhams was targeted three times during the 1980s by the Animal Liberation Front in protest at the sale of animal furs in stores. Stores in Romford, Luton, and Harrow were fire-bombed by members, the worst attack being on the Luton store. As a result, the company stopped selling clothes with animal furs.[19] It was alleged by Caroline Lucas MP in a debate in Westminster Hall that Bob Lambert, a then undercover police officer, planted the fire bomb that caused £340,000 worth of damage to the Harrow branch of Debenhams in 1987. It is unclear if anything has come of these allegations as of March 2014.[19][20][21][22]

In 1985 the company was acquired by the Burton Group.[14] Following the closure of the store in Dudley in January 1981 and the Birmingham store in 1983, the company’s only store in the West Midlands for the next six years was a town centre store in Walsall. On 4 November 1989, it opened a store at the Merry Hill Shopping Centre in Brierley Hill.[23] Debenhams demerged from the Burton Group in January 1998 and was once again listed as a separate company on the London Stock Exchange.[24] It expanded under the leadership of Belinda Earl who was appointed CEO in 2000.[25]

21st century[edit]

The history of debenhams егэ debenhams

Debenhams opened its largest British store on 4 September 2003, at the new Bull Ring shopping centre in Birmingham.[26] The new store contained 19,230 sq m and opened 20 years after the company closed its Birmingham city centre store due to declining trade.[27] A private consortium named Baroness Retail Limited acquired the company in November 2003,[28] and it returned to a listing on the London Stock Exchange in 2006. The consortium comprised CVC Capital Partners, Texas Pacific Group, Merrill Lynch Global Private Equity, and management.[29]

The history of debenhams егэ debenhams

Debenhams’ flagship store in Oxford Street, London, England, during Christmas

The company purchased the brand name and stock of Principles in March 2009 after the business entered administration. Principles operated concessions within 121 Debenhams stores, and was subsequently relaunched by Ben de Lisi as part of the Designers at Debenhams range.[30] In November 2009, Debenhams acquired the Danish department store group Magasin Du Nord for £12.3 million.[31] The company operates six stores in Denmark under the Magasin brand.[32]

In July 2010 Debenhams purchased the 115 Faith concessions trading within its stores, after Faith entered administration.[33] In April 2012 the company announced it would be building 14 new stores, and was in negotiations over a further 25 sites in the UK.[34] Debenhams agreed to become the anchor store at the Riverside shopping centre in Shrewsbury.[35] By September 2012, the company announced that like-for-like sales had risen by 3.3% in the six months up to that date.[36]

The history of debenhams егэ debenhams

Debenhams moved to a new headquarters in 2013, in Brock Street, London. The company moved to a new building, built by British Land in Regent’s Place. The company leased 174,500 square feet (16,000 m2) of office space from British Land for 25 years.[37] The company began a refurbishment of its flagship store in Oxford Street in 2013, which involved the installation of 180,000 aluminium tiles on the exterior of the building that appears to ripple with the wind. An existing floor was also converted to become a trading floor. The total cost of the refurbishment was in the region of £40 million, of which Debenhams contributed £25 million. The owner of the building, British Land, also contributed towards the cost.[38] The refurbishment was due to be completed by February 2014.[39]

The company’s trading statement for the 17 weeks up to 28 December 2013 was released on 31 December 2013, and revealed a reduction in pre-tax profit from £115 million to £85 million.[40] On 2 January 2014, the company’s chief financial officer Simon Herrick resigned, following criticism of his financial decisions.[41] On 13 January 2014 4.6% of Debenhams shares were bought by Sports Direct, the retailer run by Mike Ashley. The stock market purchase of 56.8 million shares (worth around £46m) was made without the prior knowledge of the Debenhams board. Sports Direct stated at the time it intends to be a supportive share holder. The Debenhams board responded by stating they are open-minded with regard to exploring operational opportunities to improve its performance.[42][43] Sports Direct sold its shares on 16 January 2014, although they took out an option to buy further shares up to a total of 6.6%.[44] In August 2017, it emerged that Ashley had secured 21% of the shares which gave him over 10% of voting rights in the company.[45]

The history of debenhams егэ debenhams

During 2017 Debenhams opened two new stores, one in Stevenage and one in Wolverhampton. The 80,000 sq ft Stevenage store was opened on 24 August 2017 at Roaring Meg Retail and Leisure Park by Celebrity fashion designer Julien MacDonald and local hero Jean Robinson, who had won a competition for the privilege. The store was the first to be designed under the vision of CEO Sergio Bucher, with a new layout and format with the emphasis on encouraging people to stay longer.[46]
The second store to open during 2017 was the new 93,000 sq ft store at Wolverhampton’s Mander Centre. The store was opened on 12 October 2017 as part of the centre’s £35 million refurbishments, it was also Debenhams’ first store in Wolverhampton. It was only the second to feature the new layout previously only seen in the Stevenage store, and only the second to feature the company’s new deli-restaurant format Loaf & Bloom, only previously seen at Milton Keynes.[47]

In February 2018, the company announced a reduction of up to 320 store management roles across the business by the end of March.[48] Sports Direct increased its holding in the company to 29.7% on 2 March, just below the level whereby it would be required to submit a formal takeover approach.[49]

Financial difficulties[edit]

After media speculation about Debenhams’ survival,[50] in 2018 the company announced the largest loss in its history, a pre-tax loss of £491 million,[2] and the closure of up to 50 stores with the potential loss of 4,000 jobs.[51]

On 9 April 2019, the company announced that they had gone into pre-pack administration.[52]

On 26 April 2019, the company announced that in addition to rent reductions on all except 39 stores, 22 stores would close after Christmas 2019. This included the recently opened Wolverhampton store plus Altrincham, Ashford, Birmingham Fort, Canterbury, Chatham, Eastbourne, Folkestone, Great Yarmouth, Guildford, Kirkcaldy, Orpington, Slough, Southport, Southsea, Staines, Stockton-on-Tees, Walton-on-Thames, Wandsworth, Welwyn Garden City, Wimbledon and Witney.[53]

On 6 April 2020, Debenhams confirmed it had filed a notice of intent to appoint administrators.[54][55] CEO Stefaan Vansteenkiste said it was due to «unprecedented» circumstances caused by the COVID-19 lockdown and was to «protect [the] business, … employees, and other important stakeholders».[56] On 9 April 2020, the company went into administration.[4]

On 9 April 2020, Debenhams confirmed it planned to close 11 stores in the Republic of Ireland with immediate effect.[57]

In April 2020, Debenhams closed seven UK stores and was set to close five more when Coronavirus restrictions were lifted.[58] This included the Croydon store that anchored the Centrale shopping mall (previously the Drummond Centre) that Debenhams had acquired when they took over the Kennards chain of stores, bringing to a close a trading period of more than 150 years from that site.[59]

In July 2020, Debenhams was set to abandon its property in Princes Street in Edinburgh, which it leased from Legal & General, in order to make room for a £50m hotel.[60] In the same month, Debenhams put itself up for sale to prevent it going into liquidation, hoping to find a buyer by September.[61] In August 2020, the company announced it was cutting 2,500 job positions as a result of the economic effects of the pandemic. The job cuts affected store management positions; sales managers, visual merchandise managers, and selling support managers were set to be axed. According to the company, «The trading environment is clearly a long way from returning to normal. Such difficult decisions are being taken by many retailers right now, and we will continue to take all necessary steps to give Debenhams every chance of a viable future.»[62] In September 2020, Debenhams put its seven store Danish chain, Magasin du Nord, up for sale.[63] Magasin Du Nord was later sold to German department store Peek & Cloppenburg for £120 million.[64]

On 1 December 2020, after the collapse of talks with Arcadia (which went into administration the previous day)[65] and JD Sports over a potential rescue,[5] Debenhams announced it was going into liquidation, putting 12,000 jobs in 124 UK stores at risk unless the administrators could find buyers for all or parts of the business.[6] With the company in administration and on the verge of liquidation, on 6 December 2020, Mike Ashley’s Frasers Group was reported to be in talks to acquire Debenhams,[66][67][68] though it was later reported that Ashley was mainly interested in using empty Debenhams stores to expand his other chains, including House of Fraser, Sports Direct and Flannels; taking ‘vacant possession’ would avoid redundancy costs for existing staff.[69]

On 13 January 2021, Debenhams announced it would permanently shut six stores in England due to the COVID-19 lockdown. They included the flagship Oxford Street store in London, plus those in Worcester, Weymouth, Staines, Harrogate and Portsmouth; the move involved 320 job losses.[70]

On 25 January 2021, it was announced that Boohoo had bought the Debenhams brand and website for £55m, but did not retain any of the remaining 118 stores, meaning the loss of up to 12,000 jobs.[71] Boohoo relaunched the website as Debenhams.com in April that year. On 5 May 2021, the liquidator announced that all remaining UK stores would close on 15 May 2021, marking the end of Debenhams as a department store retailer after 243 years.[72]

Products and services[edit]

The history of debenhams егэ debenhams

In 1993 the company introduced the ‘Designers at Debenhams’ brand, the creation of then CEO Belinda Earl, Ben de Lisi and Spencer Hawken.[73] The idea introduced designer names and brands such as Jasper Conran, John Rocha, Butterfly by Matthew Williamson, H! by Henry Holland, Star by Julien Macdonald, Frost French, Janet Reger, Ted Baker, St George by Duffer, Jeff Banks, and Ben de Lisi. The company also started selling goods under a number of brand names that it owned. In 2010, Debenhams announced the launch of four new designer names to its fashion range; Jonathan Saunders, Preen, Jonathan Kelsey, and Roksanda Ilincic.[74]

The history of debenhams егэ debenhams

Stores also contained concessions whereby other retailers may trade. Brands in stores include Oasis, Coast, Phase Eight and Warehouse. In June 2014, the company announced a trial of Sports Direct concessions in its Harrow and Southsea stores, which if successful would be expanded to other stores. This followed the purchase of a stake in Debenhams by Mike Ashley, the owner of Sports Direct, in January 2014.[75] Later that year, Debenhams also launched trials of Costa Coffee and Mothercare concessions within stores.[76][77]

In October 2016, the company announced it would begin to focus less on clothing and more on food, beauty products and gifts.[78] It also hired the former lighting buying team of collapsed rival BHS to begin introducing new lighting departments in stores.[79] Debenhams followed this in December 2016 with a plan to discontinue its Betty Jackson Black ladies fashion brand, and significantly reduce its Jeff Banks menswear range in favour of expanding the Hammond & Co. brand.[80]

The company operated retail websites in the UK and Ireland, as well as a mobile-enabled website and mobile apps that allowed customers to shop the online range and scan product barcodes in store.[81]

Debenhams provided store card and credit card services, operated by NewDay. Insurance products were also provided under the Debenhams brand by other financial companies. Debenhams also operated bureaux de change in selected stores. The company ran a loyalty card programme, branded the Debenhams Beauty Club, where customers could collect points with the purchase of health and beauty products.[82]

Former stores and franchises[edit]

United Kingdom, Denmark and the Republic of Ireland[edit]

As of December 2020, the company owned and operated 124 stores in the United Kingdom,[83] and 7 under the Magasin du Nord brand in Denmark.[84] Debenhams occupied the most sites of any of the traditional department store groups in the UK. The majority of the original trading names of the stores, in each of their respective locations, were replaced with the «Debenhams» name during the 1970s. All the department stores in the group traded as «Debenhams» (although the store in Chester was still dual-signed as Debenhams and Browns of Chester).[85]

In April 2020, stores operated in the Republic of Ireland by Debenhams Ireland ceased trading with the loss of nearly 2,000 jobs.[86]

International franchises[edit]

As of 2020, the Debenhams brand is used in 45 stores operating under licence in 17 other countries.[87] In Middle East, its operating licence was held by Alshaya Group and is still operating to this day. It also operates Debenhams Cosmetics.[88] In Malaysia, it operates at The Curve in Selangor and Gurney Paragon in Penang, also not impacted by the massive UK closure.[89] In Philippines, it is operated by SSI Group, Inc., located at Shangri-la Plaza, Abreeza, and a shop-in-shop inside Rustan’s Glorietta 3.[90]

The Senayan City store in Indonesia closed on 31 December 2017, marking the brand’s official exit from Indonesia.[91]

Meanwhile, its only store in Australia, located in Melbourne’s St. Collins Lane shopping centre, closed in January 2020 after 2 years of trading.[92]

Debenhams opened a store in Sofia, Bulgaria located in the Bulgaria Mall in 2012, its 71st international store.[93]

In September 2020, Debenhams Pakistan, located in Dolmen Mall Clifton, in Karachi, shut its doors in Pakistan after nine years.[94]

References[edit]

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  41. ^ Titcomb, James (2 January 2014). «Debenhams finance boss quits days after major profit warning». The Telegraph. Archived from the original on 12 January 2022. Retrieved 2 January 2014.
  42. ^ «Sports Direct buys 4.6% Debenhams stake». BBC. 13 January 2014. Retrieved 13 January 2014.
  43. ^ «Sports Direct nets 5% stake in Debenhams». Sky News. 13 January 2014. Retrieved 13 January 2014.
  44. ^ «Sports Direct takes option on Debenhams stake». BBC News. 16 January 2014. Retrieved 16 January 2014.
  45. ^ «Mike Ashley increases Debenhams stake to more than 20pc», The Telegraph, 22 August 2017, accessed 19 November 2017.
  46. ^ JP Asher (24 August 2017). «Stevenage Debenhams opens as glamour king Julien Macdonald and community hero Jean Robinson cut the ribbon | Stevenage, Hitchin, Letchworth, Biggleswade News». The Comet. Retrieved 23 May 2018.
  47. ^ «Debenhams Wolverhampton: Thousands flock to opening of new city store». Express and Star. 13 October 2017. Retrieved 24 May 2018.
  48. ^ Chapman, Ben (8 February 2018). «Debenhams to slash up to 320 store management jobs in cost-cutting drive». The Independent. Retrieved 2 March 2018.
  49. ^ Megaw, Nicholas (2 March 2018). «Sports Direct lifts Debenhams stake to almost 30%». Financial Times. Retrieved 2 March 2018.
  50. ^ «The ‘perfect storm’ facing Debenhams». Sky News. 25 October 2018. Retrieved 26 October 2018.
  51. ^ «Debenhams to shut up to 50 stores as 4,000 staff face redundancy». Belfasttelegraph. Belfast Telegraph. 25 October 2018. Retrieved 26 October 2018.
  52. ^ Butler, Sarah (9 April 2019). «Debenhams is taken over by lenders as Mike Ashley loses £150m stake». The Guardian. ISSN 0261-3077. Retrieved 9 April 2019.
  53. ^ «Debenhams names 22 stores to close». BBC. 26 April 2019. Retrieved 27 April 2019.
  54. ^ Rodger, James (6 April 2020). «Debenhams on brink of collapse with 22,000 jobs at risk». birminghammail.
  55. ^ Butler, Sarah (3 April 2020). «Debenhams prepares to file for bankruptcy». The Guardian. Retrieved 6 April 2020.
  56. ^ «Coronavirus: Debenhams to file for administration». BBC. 6 April 2020. Retrieved 6 April 2020.
  57. ^ Goodbody, Will (9 April 2020). «Debenhams to put Irish operations into liquidation». Rte.ie. Retrieved 9 April 2020.
  58. ^ «Debenhams stores closing: full list of store closures with five branches shuttin». inews.co.uk. Retrieved 11 May 2020.
  59. ^ «Croydon Debenham’s to be replaced by Next Beauty Hall store». My London. 7 May 2020. Retrieved 4 July 2020.
  60. ^ «£50m hotel to replace Debenhams in Princes St». dailybusinessgroup. 19 July 2020. Retrieved 20 July 2020.
  61. ^ «Debenhams up for sale in last-ditch bid to avoid liquidation». The Guardian. 26 July 2020. Retrieved 26 July 2020.
  62. ^ Eley, Jonathan (11 August 2020). «Debenhams to cut another 2,500 jobs». Financial Times. Retrieved 11 August 2020.
  63. ^ Jahshan, Elias (12 September 2020). «Debenhams puts its Magasin du Nord business up for sale». Retail Gazette. Retrieved 1 December 2020.
  64. ^ Eley, Jonathan (17 November 2021). «Hedge funds secure bulk of £300m recovered from Debenhams». Financial Times. Retrieved 17 November 2021.
  65. ^ «Topshop owner Arcadia goes into administration». BBC. 30 November 2020. Retrieved 1 December 2020.
  66. ^ Fildes, Nic (6 December 2020). «Mike Ashley makes eleventh-hour play for Debenhams». Financial Times. Retrieved 9 December 2020.
  67. ^ Nazir, Sahar (8 December 2020). «How can Mike Ashley’s Frasers Group revive Debenhams? — Retail Gazette». Retail Gazette. Retrieved 9 December 2020.
  68. ^ Kollewe, Julia (7 December 2020). «Mike Ashley’s Frasers Group in talks to buy collapsed Debenhams». The Guardian. Retrieved 9 December 2020.
  69. ^ Szajna-Hopgood, Ava (21 December 2020). «Debenhams gift cards expire as Mike Ashley considers empty stores». Retail Gazette. Retrieved 21 December 2020.
  70. ^ «Debenhams to shut six stores including Oxford Street flagship». The Guardian. 13 January 2021. Retrieved 13 January 2021.
  71. ^ «Boohoo buys Debenhams brand and website for £55m». BBC News. 25 January 2021. Retrieved 25 January 2021.
  72. ^ «After 242 years it’s goodbye, last Debenhams to close on May 15». Reuters. 5 May 2021. Retrieved 5 May 2021.
  73. ^ «Designers at Debenhams». Debenhams. Archived from the original on 1 March 2012. Retrieved 22 February 2012.
  74. ^ «Four new designers join Debenhams for ‘Edition’«. Debenhams blog. 21 October 2010. Archived from the original on 24 July 2011. Retrieved 22 February 2012.
  75. ^ Ruddick, Graham (20 June 2014). «Debenhams to open Sports Direct concessions». Daily Telegraph. Archived from the original on 12 January 2022. Retrieved 7 September 2014.
  76. ^ Chapman, Matthew (20 June 2014). «Debenhams to open Costa coffee shops as it taps brands for hospitality push». Marketing Magazine. Retrieved 22 February 2015.
  77. ^ Wood, Zoe (6 October 2014). «Debenhams gives Mothercare floor space to make stores more appealing». The Guardian. Retrieved 22 February 2015.
  78. ^ Ough, Tom (27 October 2016). «Debenhams profits slip as it looks to shift away from reliance on clothing». The Telegraph. Archived from the original on 12 January 2022. Retrieved 29 October 2016.
  79. ^ Butler, Sarah (27 October 2016). «Debenhams targets BHS customers with new lighting departments». The Guardian. Retrieved 29 October 2016.
  80. ^ Armitage, Jim (19 December 2016). «Debenhams shakes-up long-standing fashion designer partnerships». Evening Standard. Retrieved 31 December 2016.
  81. ^ «Shopping goes truly mobile» (Press release). Debenhams. 16 September 2011. Archived from the original on 30 November 2011. Retrieved 22 February 2012.
  82. ^ «Beauty Club». Debenhams. Retrieved 17 April 2017.
  83. ^ Butler, Sarah (1 December 2020). «UK high street left reeling as Debenhams goes into liquidation». The Guardian. Retrieved 22 December 2020.
  84. ^ «Stores – own operated». Debenhams. Retrieved 10 April 2020.
  85. ^ «Is Browns of Chester among Debenhams stores due to close?». 25 October 2018. Retrieved 1 October 2019.
  86. ^ «Roches Stores v Debenhams: So who are the Roche family?». The Independent. 26 May 2016. Retrieved 17 April 2017.
  87. ^ «Debenhams International Stores». Debenhams plc. 2020. Retrieved 29 June 2020.
  88. ^ «Debenhams’ GCC stores ‘not affected’ by closure plans». Archived from the original on 28 April 2019.
  89. ^ «Amid store closure news in the UK, Debenhams Malaysia plans expansion». The Edge Markets. 23 April 2019. Retrieved 29 June 2021.
  90. ^ «SSI Group, Inc. (SSI)». www.ssigroup.com.ph. Retrieved 29 June 2021.
  91. ^ Agustiyanti. «Debenhams Senayan City Resmi Ditutup Akhir Tahun Ini». ekonomi (in Indonesian). Retrieved 2 December 2020.
  92. ^ «Debenhams to close only Australian store». finance.nine.com.au. 3 July 2019. Retrieved 26 July 2020.
  93. ^ «Debenhams opens first store in Bulgaria». Fashion United. 4 December 2012. Retrieved 26 July 2021.
  94. ^ Images Staff (27 August 2021). «Department store Debenhams to shut its doors in Pakistan after nine years». Images. Retrieved 25 October 2021.

External links[edit]

The history of debenhams егэ debenhams Wikimedia Commons has media related to Debenhams.
  • Debenhams – official site
  • Debenhams – corporate site
  • Documents and clippings about Debenhams in the 20th Century Press Archives of the ZBW
Debenhams

Debenhams logo18.png
Дебенхамс с Мэрилебон-лейн 05.jpg

Флагманский магазин Debenhams на улица Оксфорд, Лондон

Торговое наименование

Debenhams plc (2006–2019)

Тип

Закрытое акционерное общество
Торгуется как LSE: DEB (2006–2019)[1]
Промышленность Мода розничная торговля
Судьба В администрации дважды
Основан 1778 (Уильям Кларк)
1813 (как Кларк и Дебенхэм)
Основатель Уильям Дебенхэм
Штаб-квартира 334–348 улица Оксфорд, Лондон, Англия, Великобритания

Обслуживаемая площадь

  • Великобритания
  • Дания
  • более

Ключевые люди

Марк Гиффорд (Председатель)
Стефаан Ванстенкисте (Исполнительный директор)
Товары
  • Модная одежда
  • туфли
  • Игрушки
  • аксессуары
  • косметика
  • Дары
  • Электрика
  • дом и мебель
Бренды Debenhams Мужчины
Дебенхамс Кидс
Debenhams Женщины
Доход £2277,0 млн (2018)[2]

Операционная прибыль

£43,4 миллиона (2018)[2]

Чистый доход

£(461,0) млн (2018)[2]
Владелец Селин (консорциум кредиторов, включая Barclays, Банк Ирландии, Silver Point Capital и GoldenTree)[3]

Количество работников

25,000 (2019)[4]
Родитель Селин Джерси Topco Limited
Дочерние компании Magasin du Nord
Интернет сайт www.debenhams.com

Debenhams британский транснациональный ритейлер, работающий универмаги в Великобритании и Дании, с франшиза магазины в других странах. Компания была основана в 1778 году как единый магазин в Лондоне и выросла до 178 точек в этих странах. Штаб-квартира находится в Regent’s Place в Лондонский боро Камден и компания владеет датской сетью универмагов Magasin du Nord. Ассортимент реализуемых товаров включает одежду, предметы домашнего обихода и мебель.

В апреле 2019 года и снова в апреле 2020 года Debenhams вошел в администрация.[5] 1 декабря 2020 г., после срыва переговоров с Аркадия и JD Sports над потенциальным спасением,[6] Дебенхамс вошел в ликвидация, подвергая риску 12 000 рабочих мест.[7]

История

18 и 19 века

The history of debenhams егэ debenhams

Бывшее здание Debenham, Son & Freebody на Вигмор-стрит, построенное в 1908 году.

Бизнес был основан в 1778 году Уильямом Кларком, который начал торговлю на Вигмор-стрит, 44 в Лондоне в качестве торгового центра. драпировщики’ хранить.[8] В 1813 г. Уильям Дебенхэм стал партнером, и название компании изменилось на Кларк и Дебенхэм. Позже магазин был переименован в Кавендиш-Хаус и продавал драпировку, шелк, галантерею, шляпу, чулочно-носочные изделия, кружева и семейные траурные товары. По мере роста торговли партнеры решили расширить бизнес, открыв филиалы в Челтенхэме и Харрогейте.[9]

К 1823 году Clark & ​​Debenham открыли небольшой магазин тканей в 3 Promenade Rooms в Челтнеме, где продавали шелк, муслин, шали, перчатки, кружева и галантерею.[9] В 1837 году Кларк ушел из бизнеса, и Дебенхэм принял в качестве партнеров двоих из своих самых доверенных сотрудников, Уильяма Пули и Джона Смита, которые торговали как в Лондоне, так и в Челтнеме под именем Debenham, Pooley & Smith.[9] К 1840 году управление филиалом в Челтенхэме, по-видимому, перешло к Клементу Фрибоди, зятю Дебенхэма. Примерно в 1843 году в Харрогейте открылся еще один филиал.[9]

Расширенные и отремонтированные помещения открылись в Челтенхэме в октябре 1844 года. Пули и Смит ушли из бизнеса в 1851 году, когда Дебенхэм взял в партнерство своего сына Уильяма и Клемента Фрибоди, торгуя под торговой маркой Debenham, Son & Freebody. В то время все три магазина в Лондоне, Челтенхэме и Харрогейте торговали одинаковыми товарами и выпустили совместный каталог под названием Fashion Book, который стал основой обширной торговли товарами по почте. В 1876 году, когда Фрибоди вышел на пенсию, было образовано новое партнерство Debenham & Hewitt. Джордж Хьюитт, похоже, работал в магазине Cheltenham помощником торговца тканями в начале 1860-х годов, но подробности его дальнейшей карьеры неизвестны. К 1883 году Джордж Хьюитт был единственным владельцем бизнеса в Челтенхэме, Фрэнк и Уильям Дебенхэмы ушли, чтобы управлять лондонским магазином в качестве отдельного предприятия.[9]

20 век

The history of debenhams егэ debenhams

Компания была зарегистрирована как Debenhams Limited в 1905 г.[10] Новое здание штаб-квартиры, спроектированное Уильямом Уоллесом и Джеймс Глен Сиверайт Гибсон[11] и построен Троллоп и Коллс, был завершен на Вигмор-стрит в 1908 году.[12] Современная группа Debenhams выросла из приобретения универмагов в городах по всей Великобритании под руководством ее председателя, Эрнест Дебенхэм. Первая из этих покупок, Маршалл и Снелгроув в улица Оксфорд в Лондоне, была приобретена в результате одностороннего слияния в 1919 году. Харви Николс в Лондоне Knightsbridge в 1920 г.[13] Большинство приобретенных магазинов сохранили свою прежнюю идентичность до единого корпоративный имидж выкатился. Компания впервые была зарегистрирована на Лондонская фондовая биржа в 1928 году, вскоре после покупки другой розничной группы Drapery Trust.[14]

В 1976 году компания приобрела Браунс Честер. Это единственный британский магазин компании, сохранивший индивидуальность.[13] В 1970-е годы бизнес диверсифицировался, купив группу супермаркетов на Юго-Востоке. Cater Brothers в 1972 году, после смерти ее председателя Лесли Катера. Используя новую покупательную способность, Debenhams модернизировал свои 40 фуд-залов в своих магазинах, назвав их Cater’s Food Halls, и открыл два новых супермаркета Cater. Однако бизнес пришел в упадок на интенсивном рынке, и в 1979 году сеть была продана Союзные поставщики которые превратили магазины Cater в свои Престо формат.[15]

Debenhams трижды становился мишенью для Фронт освобождения животных в знак протеста против продажи меха животных в магазинах. Магазины в Romford, Лутон, и Харроу Члены организации подвергли бомбардировке с зажигательной смесью, причем самое серьезное нападение произошло на магазин в Лутоне. В результате компания перестала продавать одежду из меха животных.[16] Об этом заявила депутат Кэролайн Лукас в дебатах в Вестминстерский зал который Боб Ламберт, тогдашний полицейский под прикрытием, заложил зажигательную бомбу, которая причинила ущерб на сумму 340 000 фунтов стерлингов отделению Debenhams в Харроу в 1987 году. Неясно, исходило ли что-нибудь из этих обвинений по состоянию на март 2014 года.[16][17][18][19]

В 1985 году компания была приобретена Бертон Групп.[13] После закрытия магазина в Дадли в январе 1981 г. и магазин в Бирмингеме в 1983 г., единственный магазин компании в западное Средиземье следующие шесть лет был магазин в центре города в Уолсолл. 4 ноября 1989 г. открылся магазин в г. Торговый центр Merry Hill в Brierley Hill.[20] Debenhams вышла из Burton Group в январе 1998 года и снова была зарегистрирована как отдельная компания на Лондонской фондовой бирже.[21] Он расширился под руководством Белинда Эрл кто был назначен Исполнительный директор в 2000 г.[22]

21-го века

The history of debenhams егэ debenhams

4 сентября 2003 г. Debenhams открыла свой крупнейший британский магазин в новом здании. Бычье кольцо торговый центр в Бирмингем.[23] Площадь нового магазина составляет 19 230 кв. М. Он открылся через 20 лет после того, как компания закрыла свой магазин в центре Бирмингема из-за спада торговли.[24] Частный консорциум под названием Baroness Retail Limited приобрел компанию в ноябре 2003 года.[25] и он вернулся к листингу на Лондонской фондовой бирже в 2006 году. В консорциум вошли CVC Capital Partners, Texas Pacific Group, Merrill Lynch Global Private Equity, и управление.[26]

The history of debenhams егэ debenhams

Флагманский магазин Debenhams на Оксфорд-стрит, Лондон, Англия

Компания приобрела торговую марку и запасы Принципы в марте 2009 года после того, как бизнес вошел в управление. Принципы работали в концессиях в 121 магазине Debenhams, а впоследствии были перезапущены Бен де Лиси как часть дизайнерского ряда Debenhams.[27] В ноябре 2009 года Debenhams приобрела датскую группу универмагов Magasin Du Nord за 12,3 миллиона фунтов стерлингов.[28] Компания управляет шестью магазинами в Дании под брендом Magasin.[29]

В июле 2010 года Debenhams приобрела 115 Вера концессии, торгующие в своих магазинах, после того, как Фейт вошла в состав администрации.[30] В апреле 2012 года компания объявила о строительстве 14 новых магазинов и вела переговоры о строительстве еще 25 объектов в Великобритании.[31] Debenhams согласился стать якорным магазином в Торговый центр Риверсайд в Шрусбери.[32] К сентябрю 2012 года компания объявила, что сопоставимые продажи выросли на 3,3% за шесть месяцев до этой даты.[33]

The history of debenhams егэ debenhams

Debenhams переехала в новую штаб-квартиру в 2013 году на Брок-стрит в Лондоне. Компания переехала в новое здание, построенное Британская земля в Regent’s Place. Компания арендовала 174 500 единиц жилья. квадратный фут (16000 м2) офисных площадей от British Land на 25 лет.[34] Компания начала реконструкцию своего флагманского магазина на Оксфорд-стрит в 2013 году, в ходе которого было установлено 180 000 алюминиевых плиток на фасаде здания, которое, кажется, колышется на ветру. Существующий зал также был преобразован в торговую площадку. Общая стоимость ремонта составила около 40 миллионов фунтов стерлингов, из которых компания Debenhams внесла 25 миллионов фунтов стерлингов. Владелец здания, British Land, также внес свой вклад в покрытие расходов.[35] Ремонт планируется завершить к февралю 2014 года.[36]

Торговый отчет компании за 17 недель до 28 декабря 2013 года был опубликован 31 декабря 2013 года и показал снижение прибыли до налогообложения со 115 миллионов фунтов стерлингов до 85 миллионов фунтов стерлингов.[37] 2 января 2014 года главный финансовый директор компании Саймон Херрик подал в отставку после критики его финансовых решений.[38] 13 января 2014 г. 4,6% акций Debenhams были куплены Sports Direct, розничный торговец, управляемый Майк Эшли. Покупка на фондовом рынке 56,8 млн акций (на сумму около 46 млн фунтов стерлингов) была произведена без предварительного уведомления совета директоров Debenhams. Sports Direct заявил в то время, что намерен быть поддерживающим держателем акций. Правление Debenhams в ответ заявило, что они открыты в отношении изучения операционных возможностей для улучшения своей деятельности.[39][40] Sports Direct продала свои акции 16 января 2014 года, хотя они отказались от опциона на покупку дополнительных акций до 6,6%.[41] В августе 2017 года выяснилось, что Эшли получил 21% акций, что дало ему более 10% прав голоса в компании.[42]

The history of debenhams егэ debenhams

В течение 2017 года Debenhams открыла два новых магазина, один в Стивенэйдж и один в Вулверхэмптон. Магазин Stevenage площадью 80 000 кв. Футов был открыт 24 августа 2017 года в Roaring Meg Retail and Leisure Park дизайнером одежды Celebrity Жюльеном Макдональдом и местным героем Джином Робинсоном, которые выиграли конкурс на получение этой привилегии. Магазин — первый, созданный по замыслу генерального директора. Серджио Бухер, с новым макетом и форматом с упором на то, чтобы люди оставались дольше.[43]Второй магазин, который откроется в 2017 году, — это новый магазин площадью 93 000 кв. Футов по адресу: Вулверхэмптонс Центр Мандера. Магазин был открыт 12 октября 2017 года в рамках реконструкции центра стоимостью 35 миллионов фунтов стерлингов, это также первый магазин Debenhams в Вулверхэмптоне. Это только второй, в котором новый макет раньше можно было увидеть только в магазине Stevenage, и только второй, в котором представлен новый формат гастрономического ресторана компании Loaf & Bloom, который ранее был представлен только в Милтон-Кейнсе.[44]

В феврале 2018 года компания объявила о сокращении до 320 должностей руководителей магазинов к концу марта.[45] 2 марта Sports Direct увеличил свою долю в компании до 29,7%, что чуть ниже уровня, при котором компания должна была бы представить официальный подход к поглощению.[46]

Финансовые проблемы

После слухов СМИ о выживании Дебенхамс,[47] в 2018 году компания объявила о крупнейшем убытке в своей истории — убытке до налогообложения в размере 491 млн фунтов стерлингов,[2] и закрытие до 50 магазинов с потенциальной потерей 4000 рабочих мест.[48]

9 апреля 2019 года компания объявила, что они перешли на предварительная упаковка администрация.[49]

26 апреля 2019 года компания объявила, что помимо снижения арендной платы во всех магазинах, кроме 39, после Рождества 2019 года закроются 22 магазина. Это включает недавно открытый магазин Wolverhampton plus. Altrincham, Эшфорд, Форт Бирмингема, Кентербери, Чатем, Истборн, Folkestone, Грейт-Ярмут, Гилфорд, Киркалди, Орпингтон, Slough, Саутпорт, Саутси, Стейнс, Стоктон-он-Тис, Уолтон-на-Темзе, Wandsworth, Welwyn Garden City, Уимблдон и Уитни.[50]

6 апреля 2020 года Debenhams подтвердила, что подала уведомление о намерении назначить администраторов.[51][52] Генеральный директор Стефаан Ванстеенкисте сказал, что это произошло из-за «беспрецедентных» обстоятельств, вызванных COVID-19 изоляция и заключалась в том, чтобы «защитить [] бизнес, … сотрудников и другие важные заинтересованные стороны».[53] 9 апреля 2020 года компания перешла в администрацию.[5]

9 апреля 2020 года Debenhams подтвердила, что планирует незамедлительно закрыть 11 магазинов в Ирландии.[54]

В апреле 2020 года Debenhams закрыла семь магазинов в Великобритании и должна была закрыть еще пять, когда были сняты ограничения на коронавирус.[55] В том числе и магазин Croydon, в котором Centrale торговый центр (ранее Drummond Centre), который Debenhams приобрела, когда приобрела сеть магазинов Kennards, завершив тем самым период торговли, продолжавшийся более 150 лет с этого места.[56]

В июле 2020 года Debenhams собиралась отказаться от своей собственности в Princes Street в Эдинбурге, который арендовал у Юридические и общие, чтобы освободить место для отеля стоимостью 50 миллионов фунтов стерлингов.[57] В том же месяце Debenhams выставила себя на продажу, чтобы предотвратить ликвидацию, в надежде найти покупателя к сентябрю.[58] В августе 2020 года компания объявила, что сокращает 2500 рабочих мест из-за экономических последствий пандемии. Сокращение рабочих мест затронуло должности руководителей магазинов; менеджеров по продажам, менеджеров по визуальным товарам и менеджеров по поддержке продаж должны были уволить. По заявлению компании: «Торговая среда явно далека от нормализации. Такие сложные решения принимаются многими розничными продавцами прямо сейчас, и мы продолжим предпринимать все необходимые шаги, чтобы дать Debenhams все шансы на жизнеспособное будущее. «[59] В сентябре 2020 года Debenhams выставила на продажу свою датскую сеть из семи магазинов Magasin du Nord.[60]

1 декабря 2020 г., после срыва переговоров с Аркадия (который вошел в администрацию накануне)[61] и JD Sports над потенциальным спасением,[6] Дебенхамс вошел в ликвидация, что поставит под угрозу 12 000 рабочих мест в 124 магазинах Великобритании, если администраторы не смогут найти покупателей для всего или части бизнеса.[7]

Продукты и услуги

The history of debenhams егэ debenhams

В 1993 году компания представила бренд Designers at Debenhams, созданный тогдашним генеральным директором. Белинда Эрл, Бен де Лиси и Спенсер Хокен.[62] Идея представила имена дизайнеров и бренды, такие как Джаспер Конран, Джон Роча, Butterfly — пользователем Мэтью Уильямсон, H! к Генри Холланд, Звезда Жюльен Макдональд, Фрост Френч, Джанет Регер, Тед Бейкер, Святой Георгий от Даффера, Джефф Бэнкс, и Бен де Лиси. Компания также начала продавать товары под рядом принадлежащих ей торговых марок. В 2010 году Debenhams объявила о запуске четырех новых дизайнерских имен в своем модном ассортименте; Джонатан Сондерс, Прин, Джонатан Келси и Роксанда Илинчич.[63]

The history of debenhams егэ debenhams

Магазины также содержали уступки посредством чего другие розничные продавцы могут торговать. Бренды в магазинах включают Оазис, Морской берег, Фаза восьмая и склад. В июне 2014 года компания объявила об испытании концессий Sports Direct в своих магазинах Harrow и Southsea, которые в случае успеха будут распространены на другие магазины. Это последовало за покупкой доли в Debenhams Майком Эшли, владельцем Sports Direct, в январе 2014 года.[64] Позже в том же году Debenhams также начал испытания Коста Кофе и Mothercare уступки в магазинах.[65][66]

В октябре 2016 года компания объявила, что начнет уделять меньше внимания одежде и больше продуктам питания, косметическим товарам и подаркам.[67] Он также нанял бывшую команду закупщиков осветительного оборудования потерпевшего крах конкурента. BHS начать вводить в магазины новые отделы освещения.[68] Debenhams последовала этому примеру в декабре 2016 года с планом прекратить выпуск своего бренда женской моды Betty Jackson Black и значительно сократить ассортимент мужской одежды Jeff Banks в пользу расширения бренда Hammond & Co.[69]

Компания управляет розничными веб-сайтами в Великобритании и Ирландии, а также веб-сайтом для мобильных устройств и мобильные приложения которые позволяют клиентам делать покупки в онлайн-ассортименте и сканировать продукт штрих-коды в магазине.[70]

Debenhams предоставляет карту магазина и кредитная карта услуги, которыми управляет Новый день. Страховые продукты также предоставляются под брендом Debenhams другими финансовыми компаниями. Debenhams также работают обменные пункты в избранных магазинах. Компания также управляет программа карты лояльностипод брендом Debenhams Beauty Club, где покупатели могут накапливать баллы при покупке товаров для здоровья и красоты.[71]

магазины

Соединенное Королевство, Дания и Ирландия

По состоянию на июнь 2020 года компания владеет и управляет 122 магазинами в объединенное Королевство, и Дания. Магазины в Дании торгуются под Magasin du Nord бренд.[72] Debenhams занимает большинство площадок среди традиционных групп универмагов в Великобритании. Большинство оригинальных торговых названий магазинов в каждом из их соответствующих местоположений были заменены названием «Debenhams» в 1970-х годах. Все универмаги в группе теперь торгуются как «Debenhams» (хотя магазин в Честере по-прежнему имеет двойную подписку как Debenhams и Browns of Chester).[73]

В апреле 2020 года в Ирландии работали магазины Debenhams Ирландия прекратил торговлю с потерей почти 2000 рабочих мест[74] (четыре магазина Debenhams в Северная Ирландия работают как часть бизнеса Соединенного Королевства).

Магазины, объединенные в группу, включают:

Название магазина Место расположения Примечания
Adnitt Brothers Нортгемптон Куплен в 1952 году; переименован в 1973.
Allders Базилдон, Chatham, Clapham Junction, Илфорд, Портсмут, Slough, Sutton и Уокинг Clapham Junction торговалась как Ардинг и Хоббс
В. Х Беннетт Weymouth
Бобби и Ко. Борнмут, Cliftonville, Истборн, Эксетер, Хай Уиком, Folkestone, Leamington Spa, Маргейт, Саутпорт и Торки Куплен в 1928 году как часть Drapery Trust. Магазины в Борнмуте и Торки продолжают торговаться как Debenhams (2020).
Облигации Chelmsford
Бон Марше Глостер и Суиндон Куплен в 1928 году как часть Drapery Trust; переименован в 1971 г.
Браунс Честер Честер и Бангор Купил в 1975 году.
Busbys Брэдфорд, Харрогейт и Илкли Куплен в 1958 году; переименован в 1973 году. Брэдфорд закрылся в 1978 году. Harrogate продолжает торговать как Debenhams (2020).
W & A Chapman Taunton
Кордеры Ипсвич Слился с Footman Pretty, когда был построен текущий магазин.
Curl Brothers Норвич
Drages Хай Холборн и Бирмингем Куплен в 1928 году как часть Drapery Trust; закрыто.
Эллистон и Кавелл Оксфорд Куплен в 1953 г.
Лакей довольно Ипсвич Слияние с Corders после постройки текущего магазина.
Гриффин и Сполдинг Ноттингем Куплен в 1944 году.[75]
Эдвард Грей Бирмингем, Дадли, Halesowen, Stourbridge, Уолсолл и Willenhall Все, кроме Уолсолла, теперь закрыты.
Ручки Саутси
Джон К. Хаббард Уортинг
Джон Йео Плимут Слился с Spooners.
Джермин и сыновья Кингз Линн
Джонс Бристоль
Эдвин Джонс Саутгемптон, Борнмут и Weymouth
Kennards Кройдон, Красный Холм, Staines и Уимблдон Куплен в 1928 году как часть Drapery Trust.
Leas Лестер
Уильям Лефевр Кентербери
Льюиса Глазго и Хэнли
Маршалл и Снелгроув улица Оксфорд, Бирмингем, Брэдфорд, Харрогейт, Лидс, Лестер, Скарборо, Саутпорт и Йорк
Джозеф Ньюхаус Мидлсбро
Николсонс Кладбище Святого Павла, переехал в Бромли
Оуэн Оуэн Кроули
Pauldens Манчестер и Шеффилд Купил в 1920 году.
Pendleburys Уиган Куплен в 1948 году.
Пламмер Роддис Гастингс, И более, Ванна, Boscombe, Борнмут, Брайтон, Истборн, Folkestone, Гилфорд, Саутгемптон и Йовил
Ранби дерби
Матиас Робинсон West Hartlepool, Дарлингтон, Лидс и Стоктон-он-Тис Куплен в 1962 году.
E P Rose Бедфорд
Шериф и Уорд Винчестер
Саймс Worcester
Джей Си Смит и сын Nuneaton, Бедворт и Стратфорд-на-Эйвоне
Sopers Харроу
Ложки Плимут
Камни Romford
Стиль и Герриш Солсбери
Свон и Эдгар Пикадилли Куплен в 1928 году как часть Drapery Trust.
Тейлорс Клифтон
Wellsteeds Чтение
Woolland Brothers Knightsbridge Куплен в 1949 году; закрыта в 1967 г.
Торнтон Варлей Кингстон-апон-Халл Куплен в 1953 г.

Международные франшизы

Бренд Debenhams используется в 45 магазинах, работающих по лицензии в 17 других странах.[76] Ранее открытый в 2003 году, последний магазин Debenhams в Индонезии закрылся 31 декабря 2017 года.[77][78] в то время как его единственный магазин в Австралии закрылся в январе 2020 года после 2 лет торговли.[79]

Рекомендации

  1. ^ Лондонская фондовая биржа аннулирует акции Debenhams
  2. ^ а б c d «Предварительные итоги 2018». Debenhams plc. Получено 26 октября 2018.
  3. ^ «План возврата кредитов кредиторам Debenhams». Новости BBC. 9 мая 2019. Получено 9 мая 2019.
  4. ^ «Debenhams предупреждает о прибылях, поскольку продажи продолжают снижаться — BBC News». Bbc.com. Получено 16 апреля 2020.
  5. ^ а б «Коронавирус: Дебенхамс в администрации второй раз за год». Sky News. 9 апреля 2020 г.. Получено 1 декабря 2020.
  6. ^ а б «Debenhams ждет неопределенное будущее, поскольку JD Sports прекращает переговоры о спасении». Новости BBC. 1 декабря 2020 г.. Получено 1 декабря 2020.
  7. ^ а б «Debenhams закрывается, подвергая риску 12 000 рабочих мест». Новости BBC. 1 декабря 2020 г.. Получено 1 декабря 2020.
  8. ^ «История Debenhams». Debenhams. Получено 14 сентября 2013.
  9. ^ а б c d е «Кавендиш Хаус Ко Лтд». Дом Фрейзера Архив. Получено 3 апреля 2016.
  10. ^ «Бизнес-история универмагов: интересные даты». KIPnotes. 1 октября 2008 г. Архивировано с оригинал 26 декабря 2009 г.. Получено 22 февраля 2012.
  11. ^ «Юго-Восточный Мэрилебон, старый и новый». Обзор Лондона. Получено 27 июля 2019.
  12. ^ «Троллоп энд Коллз». Национальный архив. Получено 27 июля 2019.
  13. ^ а б c «История». Debenhams. Получено 22 февраля 2012.
  14. ^ «Драпировочная прибыль». Зритель. 27 июля 1928 г.. Получено 30 октября 2014.
  15. ^ «Катер Братья». Получено 17 апреля 2015.
  16. ^ а б «Секретный полицейский подорвал магазин, — рассказали депутаты». Новости BBC. 13 июня 2012 г.. Получено 10 марта 2014.
  17. ^ «Депутат Кэролайн Лукас называет сотрудника под прикрытием подрывником огня в магазине». Новости BBC. 13 июня 2012 г.. Получено 10 марта 2014.
  18. ^ «Полицейский под прикрытием якобы подорвал Дебенхамс для ALF». Полиция. 13 июня 2012. Архивировано с оригинал 10 марта 2014 г.. Получено 10 марта 2014.
  19. ^ «Кэролайн Лукас разоблачает утверждения, что бывший полицейский под прикрытием Боб Ламберт устроил поджог лондонского магазина Debenhams». The Huffington Post. 13 июня 2012 г.. Получено 10 марта 2014.
  20. ^ «Робин Гуды из Мерри Хилл». Управление сегодня. 1 ноября 1991 г.. Получено 7 октября 2014.
  21. ^ «Новый взгляд на Debenhams». Новости BBC. 27 апреля 1998 г.. Получено 12 августа 2013.
  22. ^ Джейн Мартинсон (14 декабря 2006 г.). «Королева розничной торговли заставляет блеск бренда». Хранитель. Получено 22 февраля 2012.
  23. ^ «Арена открывает свои двери». BBC News Online. 4 сентября 2003 г.. Получено 22 февраля 2012.
  24. ^ «Информационный пакет арены для боя быков» (PDF). Альянс Арены. 2003. Архивировано с оригинал (PDF) 19 марта 2012 г.. Получено 22 февраля 2012.
  25. ^ «Дебенхамс поддерживает захват власти баронессой». Новости BBC. 10 ноября 2003 г.. Получено 12 августа 2013.
  26. ^ «Акции Debenhams растут после листинга». Новости BBC. 4 мая 2006 г.. Получено 12 августа 2013.
  27. ^ Аластер Джеймисон (7 марта 2009 г.). «Принципы модной сети закрыть 66 магазинов и уволить большинство сотрудников». Daily Telegraph. Получено 5 октября 2012.
  28. ^ Эстер Бинтлифф (12 ноября 2009 г.). «Debenhams шагает в континентальную Европу». Financial Times. Получено 12 августа 2013.
  29. ^ «О Debenhams». Debenhams. 2013. Архивировано с оригинал 19 января 2013 г.. Получено 15 января 2013.
  30. ^ Рози Бейкер (2 июля 2010 г.). «Debenhams верит в обувную сеть». Неделя маркетинга. Получено 5 октября 2012.
  31. ^ «Прибыль Debenhams увеличивается в« сложной »торговле». BBC News Online. 19 апреля 2012 г.. Получено 7 октября 2012.
  32. ^ «Debenhams станет якорным арендатором торгового центра Shrewsbury»«. BBC News Online. 19 апреля 2012 г.. Получено 7 октября 2012.
  33. ^ «Продажи Debenhams растут, так как прибыль будет расти«. BBC News Online. 18 сентября 2012 г.. Получено 7 октября 2012.
  34. ^ «Дебенхамс займет дополнительное место в резиденции регента Британской земли». Британская земля. 1 мая 2012 г.. Получено 27 июля 2013.
  35. ^ Джонатан Принн (11 июня 2013 г.). «Debenhams ослепит Оксфорд-стрит 180 000 блестящей плиткой». Вечерний стандарт. Получено 27 июля 2013.
  36. ^ «British Land представляет революционный фейслифтинг для флагмана Debenhams на Оксфорд-стрит». Британская земля. 11 июня 2013 г.. Получено 27 июля 2013.
  37. ^ «Debenhams предупреждает о рождественских распродажах». Новости BBC. 31 декабря 2013 г.. Получено 2 января 2014.
  38. ^ Титкомб, Джеймс (2 января 2014 г.). «Финансовый босс Debenhams уходит через несколько дней после серьезного предупреждения о прибыли». Телеграф. Получено 2 января 2014.
  39. ^ «Sports Direct покупает 4,6% акций Debenhams». BBC. 13 января 2014 г.. Получено 13 января 2014.
  40. ^ «Sports Direct объединяет 5% акций Debenhams». Sky News. 13 января 2014 г.. Получено 13 января 2014.
  41. ^ «Sports Direct принимает опцион на долю Debenhams». Новости BBC. 16 января 2014 г.. Получено 16 января 2014.
  42. ^ «Майк Эшли увеличивает долю Debenhams до более чем 20 процентов», Телеграф, 22 августа 2017 г., по состоянию на 19 ноября 2017 г.
  43. ^ JP Asher (24 августа 2017 г.). «Стивенейдж Дебенхамс открывается, когда король гламура Жюльен Макдональд и общественный герой Джин Робинсон перерезают ленточку | Стивенейдж, Хитчин, Летчворт, Biggleswade News». Комета. Получено 23 мая 2018.
  44. ^ «Debenhams Wolverhampton: тысячи людей собираются на открытие нового городского магазина». Экспресс и звезда. 13 октября 2017 г.. Получено 24 мая 2018.
  45. ^ Чепмен, Бен (8 февраля 2018 г.). «Debenhams сократит до 320 рабочих мест в управлении магазином в целях сокращения расходов». Независимый. Получено 2 марта 2018.
  46. ^ Мегау, Николас (2 марта 2018 г.). «Sports Direct увеличивает долю Debenhams почти до 30%». Financial Times. Получено 2 марта 2018.
  47. ^ «Идеальный шторм» перед Дебенхамс ». News.sky.com. 1 января 1970 г.. Получено 26 октября 2018.
  48. ^ «Debenhams закроет до 50 магазинов из-за сокращения штата 4000 сотрудников». Белфаст Телеграф. 25 октября 2018 г.. Получено 26 октября 2018.
  49. ^ Батлер, Сара (9 апреля 2019 г.). «Debenhams поглощается кредиторами, поскольку Майк Эшли теряет долю в 150 миллионов фунтов стерлингов». Хранитель. ISSN 0261-3077. Получено 9 апреля 2019.
  50. ^ «Debenhams называет 22 магазина, которые необходимо закрыть». BBC. 26 апреля 2019 г.. Получено 27 апреля 2019.
  51. ^ Роджер, Джеймс (6 апреля 2020 г.). «Debenhams находится на грани краха, под угрозой находится 22 000 рабочих мест». Бирмингеммайл.
  52. ^ Батлер, Сара (3 апреля 2020 г.). «Debenhams готовится к банкротству». Хранитель. Получено 6 апреля 2020.
  53. ^ «Коронавирус: Debenhams подать в администрацию». BBC. 6 апреля 2020 г.. Получено 6 апреля 2020.
  54. ^ «Debenhams ставит ирландские операции на ликвидацию». Rte.ie. Получено 9 апреля 2020.
  55. ^ «Закрытие магазинов Debenhams: полный список закрытых магазинов с закрытием пяти филиалов». inews.co.uk. Получено 11 мая 2020.
  56. ^ «Кройдон Дебенхэм будет заменен магазином Next Beauty Hall». Мой Лондон. 7 мая 2020. Получено 4 июля 2020.
  57. ^ «Отель стоимостью 50 миллионов фунтов стерлингов заменит Debenhams на улице Принсес-стрит». dailybusinessgroup. 19 июля 2020 г.. Получено 20 июля 2020.
  58. ^ «Debenhams выставлен на продажу в последней попытке избежать ликвидации». Хранитель. 26 июля 2020 г.. Получено 26 июля 2020.
  59. ^ Илей, Джонатан (11 августа 2020 г.). «Debenhams сократит еще 2500 рабочих мест». Financial Times. Получено 11 августа 2020.
  60. ^ Джахшан, Элиас (12 сентября 2020 г.). «Debenhams выставляет на продажу свой бизнес Magasin du Nord». Retail Gazette. Получено 1 декабря 2020.
  61. ^ «Владелец Topshop Аркадия переходит в администрацию». BBC. 30 ноября 2020 г.. Получено 1 декабря 2020.
  62. ^ «Дизайнеры Debenhams». Debenhams. Архивировано из оригинал 1 марта 2012 г.. Получено 22 февраля 2012.
  63. ^ «Четыре новых дизайнера присоединяются к Debenhams для создания издания»«. Блог Debenhams. 21 октября 2010. Архивировано с оригинал 24 июля 2011 г.. Получено 22 февраля 2012.
  64. ^ Раддик, Грэм (20 июня 2014 г.). «Debenhams откроет концессии Sports Direct». Daily Telegraph. Получено 7 сентября 2014.
  65. ^ Чепмен, Мэтью (20 июня 2014 г.). «Debenhams откроет кофейни Costa, поскольку использует бренды в сфере гостеприимства». Маркетинговый журнал. Получено 22 февраля 2015.
  66. ^ Вуд, Зои (6 октября 2014 г.). «Debenhams предоставляет Mothercare площадь, чтобы сделать магазины более привлекательными». Хранитель. Получено 22 февраля 2015.
  67. ^ Оу, Том (27 октября 2016 г.). «Прибыль Debenhams снижается, поскольку компания стремится отказаться от использования одежды». Телеграф. Получено 29 октября 2016.
  68. ^ Батлер, Сара (27 октября 2016 г.). «Debenhams нацелена на клиентов BHS с помощью новых отделов освещения». Хранитель. Получено 29 октября 2016.
  69. ^ Армитаж, Джим (19 декабря 2016 г.). «Debenhams разрушает давние партнерские отношения с модельерами». Вечерний стандарт. Получено 31 декабря 2016.
  70. ^ «Покупки становятся действительно мобильными» (Пресс-релиз). Debenhams. 16 сентября 2011. Архивировано с оригинал 30 ноября 2011 г.. Получено 22 февраля 2012.
  71. ^ «Клуб красоты». Debenhams. Получено 17 апреля 2017.
  72. ^ «Магазины — собственные». Debenhams. Получено 10 апреля 2020.
  73. ^ «Закроется ли Browns of Chester среди магазинов Debenhams?». 25 октября 2018 г.. Получено 1 октября 2019.
  74. ^ «Roches Stores v Debenhams: Итак, кто такая семья Рош?». Независимый. 26 мая 2016. Получено 17 апреля 2017.
  75. ^ «Заключено соглашение». Шотландец. Шотландия. 11 февраля 1944 г.. Получено 12 марта 2018 — через Архив британских газет.
  76. ^ «Международные магазины Debenhams». Debenhams plc. 2020 г.. Получено 29 июн 2020.
  77. ^ Агустиянти. «Debenhams Senayan City Resmi Ditutup Akhir Tahun Ini». экономи (на индонезийском). Получено 2 декабря 2020.
  78. ^ Агустиянти. «Debenhams Senayan City Resmi Ditutup Akhir Tahun Ini». экономи (на индонезийском). Получено 2 декабря 2020.
  79. ^ «Debenhams закроет единственный австралийский магазин». finance.nine.com.au. 3 июля 2019 г.. Получено 26 июля 2020.

https://www.bbc.co.uk/news/business-55139369

внешняя ссылка

The history of debenhams егэ debenhams Викискладе есть медиафайлы по теме Debenhams.
  • Debenhams — официальный сайт
  • Debenhams — корпоративный сайт
  • Документы и вырезки о Debenhams в Архив прессы ХХ века из ZBW

Debenhams
является одним из ведущих универмагов,
широкий ассортимент которых охватывает
мужскую, женскую одежду, детские товары,
нижнее белье, аксессуары, косметику и
парфюмерию, а также товары для дома и
сувениры. На сегодняшний день общее
количество магазинов бренда в
Великобритании, Ирландии и Дании
насчитывает 167.

Универмаги
Debenhams
– это 1,2 млн. кв. м. торговой площади и
29 000 сотрудников. Кроме того, Debenhams
имеет 61 франчайзинговый магазин в 24
странах мира.

Debenhams
также развивает свою сеть многоканальной
торговли, цель которой объединить
торговлю традиционных магазинов с
интернет-магазинами, что позволяет
покупателю выбирать широкий ассортимент
и способ совершения покупки.

В
универмагах Debenhams
представлено уникальное сочетание
собственных линий одежды, международных
марок, а также привлеченных брендов. К
собственным коллекциям относятся такие
бренды как Red
Herring,
Mantaray,
Maine
New
England,
Debut
и Bluezoo.
Debenhams
также создают отдельные коллекции при
участии именитых модных дизайнеров,
среди которых Мэтью Уилльямсон (Matthew
Williamson),
Джулиен Макдональд (Julien
Macdonald),
Генри Холланд (Henry
Holland),
Джеф Бэнкс (Jeff
Banks),
Джаспер Конран (Jasper
Conran),
Бетти Джэксон (Betty
Jackson),
Джон Роша (John
Rocha).
К привлеченным брендам Debenhams
относятся Coast,
Jacques
Vert,
Oasis,
Phase
Eight,
Wallis
и Warehouse.

История

История
универмагов Debenhams
ведет начало с 1778 года, с того момента,
как Уильям Кларк открыл небольшую
лавочку для продажи дорогих тканей,
шляпок, перчаток и зонтиков в Лондоне,
в Вест-Энде, на улице Вигмор 44. В 1813 к
нему присоединился бизнес-партнер
Уильям Дебенхем (William
Debenham),
и позже компания меняет свое название
на Clark
&
Debenham.
В 1818 году открылся еще один магазин, уже
не в Лондоне, а в курортном городе
Челтенхэме (графство Глостершир), который
представлял собой точную копию лондонского
предшественника. В последующие годы
компания особо преуспела в торговле
траурной одеждой в Викторианском стиле,
которая пользовалась особым спросом у
вдов и их родственниц, придерживающихся
строгих правил в одежде и поведении в
обществе.

С
приходом нового партнера Клемента
Фрибоди (Clement
Freebody)
в 1851 году компания была переименована
в Debenham
& Freebody.
Помимо развития розничных магазинов,
также стало развиваться направление
оптовой торговли по продаже тканей и
других сопутствующих принадлежностей
для ателье по пошиву одежды, а также
другим крупным розничным торговцам. В
конце 19 века компания активно развивает
не только направления розничной и
оптовой торговли, но и производство
одежды. Филиалы компании открылись в
Южной Африке, Австралии, Канаде и Китае.

Компания
продолжила свое динамичное развитие и
в 20 веке, в результате чего в 1905 году
появляется Debenhams
Ltd.
В 1919 году произошло слияние с Marshall
& Snellgrove,
а в 1920 году Debenhams
выкупает магазин Harvey
Nichols
в районе Найтсбридж
(Knightsbridge)
в центре Лондона. Семь лет спустя, в
1928, компания сменила статус семейного
бизнеса, перейдя в разряд открытого
акционерного общества.

К
1950 году Debenhams
стал одной из крупнейших сетей универмагов
в Великобритании, в собственности
которой находилось 84 компании и 110
магазинов. Компания продолжала активно
развиваться, и в 1966 году перешла на
централизованную систему ведения
закупок.

В
1976 году компания Debenhams
приобрела магазин Brown’s
of
Chester.
Это единственный случай, когда было
сохранено оригинальное название (которое
магазин носит и по сей день), тогда как
все остальные магазины, вошедшие в сеть,
в 1977 году были переименованы в Debenhams.

С
1985 по 1998, Debenhams
входил в состав Burton
Group.
За этот период компания сменила свое
позиционирование, включив в ассортимент
эксклюзивные коллекции. К наиболее
выдающимся относятся коллекции,
разработанные в сотрудничестве с
ведущими модными дизайнерами – инициатива
запущена в 1993 году. В этом же году отмечен
резкий рост количества магазинов. 1997
год ознаменован открытием первого
франчайзингового магазина Debenhams
в Бахрейне.

После
выхода из Burton
Group
в 2003 году компания Debenhams
была представлена на Лондонской Фондовой
Бирже. В этом же году ее выкупила компания
Baroness
Retail
Ltd.

В
сентябре 2007 года компания приобрела 9
магазинов розничной сети Roches
в Ирландии. Ноябрь 2009 года был ознаменован
приобретением ведущей сети универмагов
Дании Magasin
du
Nord.

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Founded in 1778, Debenhams was one of the largest and most historic department store chains in the world.

The business was formed by William Clark as a single high end drapers store at 44 Wigmore Street in London’s West End. It rose to become one of the biggest retailers in the UK with, at one point, more than 200 large stores across 18 countries and exclusive partnerships with some of the world’s best-known designers including Jasper Conran and Julien Macdonald.

But on Tuesday, the shutters finally came down as administrators announced the chain would be wound down and all of its remaining 124 stores shut, putting potentially all of its 12,000 employees out of work. The demise of Debenhams comes just a day after Sir Philip Green’s Arcadia Group retail empire collapsed into administration, putting a further 13,000 jobs at risk.

Quick Guide

The department store crisis

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Pressure from the internet, a declining pound, rising business rates and consumption fatigue – retailers are under fire from all sides. Online shopping now accounts for about a fifth of retail spending and means there are fewer shoppers on the high street. Department stores – hobbled by big premises on long leases, selling brands that are easily found online – have suffered more than most. Among the casualties have been:

Allders of Croydon, one of the biggest department stores in the country, which went into admin­istration in 2012 after 150 years.

• Debenhams, the 240-year-old business was liquidated in December 2020, with the loss of up to 12,000 jobs and closure of 124 stores . 

Jacksons of Reading, a family-run store that opened in 1875, which shut on Christmas Eve 2013 due to poor sales and the need for costly repairs.

Cumming of Leven, a chain with 16 stores that went into administration in 2015. The group operated the Sphere & Turret stores across Fife and other outlets across Scotland.

BHS, which failed in 2016 with the loss of 11,000 jobs and a pension deficit assessed at £571m.

McEwens of Perth, which also collapsed in 2016, with the loss of 110 jobs, after trading problems.

 • Austins in Derry, one of Europe’s oldest department stores, which went into liquidation the same year.

Beales, a national chain founded in 1981, which had to arrange an insolvency procedure to cut its rents and closed several branches in 2017.

Bodgers of Ilford, which shut in 2018 after 125 years. It was the largest independent department store in the area.

Among the businesses still standing but struggling are:

John Lewis, in late 2020 the company announced it is cutting 1,500 head office jobs as part of efforts to make £300m in annual cost savings and return to profitability..

Marks & Spencer, which reported a 62% fall in annual profits to £67m after a £514m bill for restructuring. £300m of that is needed to pay for the first phase of a programme to close 100 stores.

Fenwick, was the UK’s most profitable department store in 2002, but by 2018 was facing a “significant number” of job losses. 

In the 1980s and 1990s both retailers had been part of the vast Burton Group, founded by Sir Montague Maurice Burton.

Clark’s business remained just the single shop on Wigmore Street until 1813 when he teamed up with Suffolk businessman William Debenham, and expanded into two stores on opposite sides of the street. One was known as Debenham & Clark and the other known as Clark & Debenham.

The first store outside London – and an exact replica of the original Wigmore Street shop – was opened in Cheltenham in 1818. “In the ensuing years the firm prospered from the Victorian fashion for family mourning by which widows and other female relatives adhered to a strict code of clothing and etiquette,” the company says on its website.

After the first world war Debenhams embarked on a series of acquisitions, including Knightsbridge retailer Harvey Nichols, and in 1928, the business was listed on the London stock market.

In 1985, it was bought by the Burton Group – which already owned Topshop, Dorothy Perkins and other brands that would eventually become Arcadia.

Burton, run by Sir Ralph Halpern, became a retail empire that at one point owned 2,800 stores and employed more than 60,000 people.

The popular “Designers at Debenhams” brand emerged in the noughties, in which fashion names introduced items at high street prices.
The popular ‘Designers at Debenhams’ brand emerged in the noughties, in which fashion names introduced items at high street prices. Photograph: Graham Turner/The Guardian

In 1998, Debenhams was split out of the Burton Group, and relisted on the London Stock Exchange. The remains of Burton was renamed Arcadia Group and four years later it was bought by Sir Philip Green’s family.

The noughties, with Belinda Earl as chief executive, were once again a period of growth. Earl had earlier introduced the popular “Designers at Debenhams” brand under which fashion names introduced items at high street prices. The brands included Jasper Conran, John Rocha, Butterfly by Matthew Williamson, H! by Henry Holland, Star by Julien Macdonald, Frost French, Janet Reger, Ted Baker and St George by Duffer.

Earl had started her retail career among the clothes hangers as a Debenhams Saturday girl when she was 16, to “fund my clothes habit”. Twenty-four years later she became chief executive and in 2003 she became a multimillionaire when Debenhams was sold to a private equity consortium.

Quick Guide

Why are department stores struggling?

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Big stores are expensive to run
Department stores were once celebrated as temples of consumerism. But mid-market chains like Debenhams and House of Fraser are saddled with large high street stores in town centres where shopper numbers are dwindling but costs, such as rent and wages, are rising.

The internet is killing the high street
By the end of 2018 Britons had splurged nearly £70bn via their phones and tablets. That spree is expected to continue, with online sales predicted to hit almost £100bn by 2021, according to consultants at Retail Economics. Department stores are in the firing line as fewer Britons now bother to physically visit the high street, with clothing and household gadget sales having moved online fastest.

Money is tight
Britons have faced a sharp rise in living costs since the EU referendum. Last year inflation rose to 3%, while wages remained stuck between 2% and 2.5%. According to pay experts, most wage bargaining deals signed last year were nearer 2%. That made for a significant fall in inflation-adjusted earnings and depressed the disposable incomes of most shoppers.

Britons want experiences not things
The volume of clothing and footwear sold in the UK declined by 0.8% last year and is predicted to fall again this year, according to retail consultancy GlobalData. The slump is blamed on retailers passing on higher sourcing costs stemming from the weakness of sterling but also on Britons prioritising treats such as holidays and eating out.

The Baroness Retail Limited consortium, which included Debenhams bosses along with CVC Capital Partners, Texas Pacific Group and Merrill Lynch Global Private Equity put £600m into the purchase, but they made £1.2bn when the business was refloated on the stock market just three years later, albeit this time saddled with £1bn of debts.

At a World Retail Congress party in Barcelona a few months later, John Lovering, a veteran dealmaker who was chairman of Debenhams at the time, said “we were very happy the day it floated”. He described the Debenhams deal – in which he sold £5m of his own shares in the float – as the “real trophy” of his decades-long City career.

However, within weeks of that float the chain had issued three profits warnings, and investors previously persuaded to back the business saw their shares plummet in value.

Profits declined and debts ballooned. The chain was locked into expensive lease agreements on stores.

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Mike Ashley, whose Sports Direct business built a near 30% stake in Debenhams, fought a months-long battle to take full control of the chain. At one point the billionaire accused the Debenhams board of “falsehoods and denials” and in April urged two directors to take a lie detector test as Sports Direct tabled a £150m rescue offer. It was rejected, and the next day Debenhams collapsed into administration for the second time in two years.

A possible revival had been on the horizon, with JD Sports mulling a move to buy the chain out of administration. However, on Tuesday, JD pulled out. Green’s Arcadia had been Debenhams’ biggest concession operator, and when Arcadia went into administration the risks for JD became just too great.

Debenhams

Debenhams logo18.png
Дебенхамс с Мэрилебон-лейн 05.jpg

Флагманский магазин Debenhams на улица Оксфорд, Лондон

Торговое наименование

Debenhams plc (2006–2019)

Тип

Закрытое акционерное общество
Торгуется как LSE: DEB (2006–2019)[1]
Промышленность Мода розничная торговля
Судьба В администрации дважды
Основан 1778 (Уильям Кларк)
1813 (как Кларк и Дебенхэм)
Основатель Уильям Дебенхэм
Штаб-квартира 334–348 улица Оксфорд, Лондон, Англия, Великобритания

Обслуживаемая площадь

  • Великобритания
  • Дания
  • более

Ключевые люди

Марк Гиффорд (Председатель )
Стефаан Ванстенкисте (Исполнительный директор )
Товары
  • Модная одежда
  • туфли
  • Игрушки
  • аксессуары
  • косметика
  • Дары
  • Электрика
  • дом и мебель
Бренды Debenhams Мужчины
Дебенхамс Кидс
Debenhams Женщины
Доход £ 2277,0 млн (2018)[2]

Операционная прибыль

£ 43,4 миллиона (2018)[2]

Чистый доход

£ (461,0) млн (2018)[2]
Владелец Селин (консорциум кредиторов, включая Barclays, Банк Ирландии, Silver Point Capital и GoldenTree)[3]

Количество работников

25,000 (2019)[4]
Родитель Селин Джерси Topco Limited
Дочерние компании Magasin du Nord
Интернет сайт www.debenhams.com

Debenhams британский транснациональный ритейлер, работающий универмаги в Великобритании и Дании, с франшиза магазины в других странах. Компания была основана в 1778 году как единый магазин в Лондоне и выросла до 178 точек в этих странах. Штаб-квартира находится в Regent’s Place в Лондонский боро Камден и компания владеет датской сетью универмагов Magasin du Nord. Ассортимент реализуемых товаров включает одежду, предметы домашнего обихода и мебель.

В апреле 2019 года и снова в апреле 2020 года Debenhams вошел в администрация.[5] 1 декабря 2020 г., после срыва переговоров с Аркадия и JD Sports над потенциальным спасением,[6] Дебенхамс вошел в ликвидация, подвергая риску 12 000 рабочих мест.[7]

История

18 и 19 века

Бывшее здание Debenham, Son & Freebody на Вигмор-стрит, построенное в 1908 году.

Бизнес был основан в 1778 году Уильямом Кларком, который начал торговлю на Вигмор-стрит, 44 в Лондоне в качестве торгового центра. драпировщики ‘ хранить.[8] В 1813 г. Уильям Дебенхэм стал партнером, и название компании изменилось на Кларк и Дебенхэм. Позже магазин был переименован в Кавендиш-Хаус и продавал драпировку, шелк, галантерею, шляпу, чулочно-носочные изделия, кружева и семейные траурные товары. По мере роста торговли партнеры решили расширить бизнес, открыв филиалы в Челтенхэме и Харрогейте.[9]

К 1823 году Clark & ​​Debenham открыли небольшой магазин тканей в 3 Promenade Rooms в Челтнеме, где продавали шелк, муслин, шали, перчатки, кружева и галантерею.[9] В 1837 году Кларк ушел из бизнеса, и Дебенхэм принял в качестве партнеров двоих из своих самых доверенных сотрудников, Уильяма Пули и Джона Смита, которые торговали как в Лондоне, так и в Челтнеме под именем Debenham, Pooley & Smith.[9] К 1840 году управление филиалом в Челтенхэме, по-видимому, перешло к Клементу Фрибоди, зятю Дебенхэма. Примерно в 1843 году в Харрогейте открылся еще один филиал.[9]

Расширенные и отремонтированные помещения открылись в Челтенхэме в октябре 1844 года. Пули и Смит ушли из бизнеса в 1851 году, когда Дебенхэм взял в партнерство своего сына Уильяма и Клемента Фрибоди, торгуя под торговой маркой Debenham, Son & Freebody. В то время все три магазина в Лондоне, Челтенхэме и Харрогейте торговали одинаковыми товарами и выпустили совместный каталог под названием Fashion Book, который стал основой обширной торговли товарами по почте. В 1876 году, когда Фрибоди вышел на пенсию, было образовано новое партнерство Debenham & Hewitt. Джордж Хьюитт, похоже, работал в магазине Cheltenham помощником торговца тканями в начале 1860-х годов, но подробности его дальнейшей карьеры неизвестны. К 1883 году Джордж Хьюитт был единственным владельцем бизнеса в Челтенхэме, Фрэнк и Уильям Дебенхэмы ушли, чтобы управлять лондонским магазином в качестве отдельного предприятия.[9]

20 век

Компания была зарегистрирована как Debenhams Limited в 1905 г.[10] Новое здание штаб-квартиры, спроектированное Уильямом Уоллесом и Джеймс Глен Сиверайт Гибсон[11] и построен Троллоп и Коллс, был завершен на Вигмор-стрит в 1908 году.[12] Современная группа Debenhams выросла из приобретения универмагов в городах по всей Великобритании под руководством ее председателя, Эрнест Дебенхэм. Первая из этих покупок, Маршалл и Снелгроув в улица Оксфорд в Лондоне, была приобретена в результате одностороннего слияния в 1919 году. Харви Николс в Лондоне Knightsbridge в 1920 г.[13] Большинство приобретенных магазинов сохранили свою прежнюю идентичность до единого корпоративный имидж выкатился. Компания впервые была зарегистрирована на Лондонская фондовая биржа в 1928 году, вскоре после покупки другой розничной группы Drapery Trust.[14]

В 1976 году компания приобрела Браунс Честер. Это единственный британский магазин компании, сохранивший индивидуальность.[13] В 1970-е годы бизнес диверсифицировался, купив группу супермаркетов на Юго-Востоке. Cater Brothers в 1972 году, после смерти ее председателя Лесли Катера. Используя новую покупательную способность, Debenhams модернизировал свои 40 фуд-залов в своих магазинах, назвав их Cater’s Food Halls, и открыл два новых супермаркета Cater. Однако бизнес пришел в упадок на интенсивном рынке, и в 1979 году сеть была продана Союзные поставщики которые превратили магазины Cater в свои Престо формат.[15]

Debenhams трижды становился мишенью для Фронт освобождения животных в знак протеста против продажи меха животных в магазинах. Магазины в Romford, Лутон, и Харроу Члены организации подвергли бомбардировке с зажигательной смесью, причем самое серьезное нападение произошло на магазин в Лутоне. В результате компания перестала продавать одежду из меха животных.[16] Об этом заявила депутат Кэролайн Лукас в дебатах в Вестминстерский зал который Боб Ламберт, тогдашний полицейский под прикрытием, заложил зажигательную бомбу, которая причинила ущерб на сумму 340 000 фунтов стерлингов отделению Debenhams в Харроу в 1987 году. Неясно, исходило ли что-нибудь из этих обвинений по состоянию на март 2014 года.[16][17][18][19]

В 1985 году компания была приобретена Бертон Групп.[13] После закрытия магазина в Дадли в январе 1981 г. и магазин в Бирмингеме в 1983 г., единственный магазин компании в западное Средиземье следующие шесть лет был магазин в центре города в Уолсолл. 4 ноября 1989 г. открылся магазин в г. Торговый центр Merry Hill в Brierley Hill.[20] Debenhams вышла из Burton Group в январе 1998 года и снова была зарегистрирована как отдельная компания на Лондонской фондовой бирже.[21] Он расширился под руководством Белинда Эрл кто был назначен Исполнительный директор в 2000 г.[22]

21-го века

4 сентября 2003 г. Debenhams открыла свой крупнейший британский магазин в новом здании. Бычье кольцо торговый центр в Бирмингем.[23] Площадь нового магазина составляет 19 230 кв. М. Он открылся через 20 лет после того, как компания закрыла свой магазин в центре Бирмингема из-за спада торговли.[24] Частный консорциум под названием Baroness Retail Limited приобрел компанию в ноябре 2003 года.[25] и он вернулся к листингу на Лондонской фондовой бирже в 2006 году. В консорциум вошли CVC Capital Partners, Texas Pacific Group, Merrill Lynch Global Private Equity, и управление.[26]

Флагманский магазин Debenhams на Оксфорд-стрит, Лондон, Англия

Компания приобрела торговую марку и запасы Принципы в марте 2009 года после того, как бизнес вошел в управление. Принципы работали в концессиях в 121 магазине Debenhams, а впоследствии были перезапущены Бен де Лиси как часть дизайнерского ряда Debenhams.[27] В ноябре 2009 года Debenhams приобрела датскую группу универмагов Magasin Du Nord за 12,3 миллиона фунтов стерлингов.[28] Компания управляет шестью магазинами в Дании под брендом Magasin.[29]

В июле 2010 года Debenhams приобрела 115 Вера концессии, торгующие в своих магазинах, после того, как Фейт вошла в состав администрации.[30] В апреле 2012 года компания объявила о строительстве 14 новых магазинов и вела переговоры о строительстве еще 25 объектов в Великобритании.[31] Debenhams согласился стать якорным магазином в Торговый центр Риверсайд в Шрусбери.[32] К сентябрю 2012 года компания объявила, что сопоставимые продажи выросли на 3,3% за шесть месяцев до этой даты.[33]

Debenhams переехала в новую штаб-квартиру в 2013 году на Брок-стрит в Лондоне. Компания переехала в новое здание, построенное Британская земля в Regent’s Place. Компания арендовала 174 500 единиц жилья. квадратный фут (16000 м2) офисных площадей от British Land на 25 лет.[34] Компания начала реконструкцию своего флагманского магазина на Оксфорд-стрит в 2013 году, в ходе которого было установлено 180 000 алюминиевых плиток на фасаде здания, которое, кажется, колышется на ветру. Существующий зал также был преобразован в торговую площадку. Общая стоимость ремонта составила около 40 миллионов фунтов стерлингов, из которых компания Debenhams внесла 25 миллионов фунтов стерлингов. Владелец здания, British Land, также внес свой вклад в покрытие расходов.[35] Ремонт планируется завершить к февралю 2014 года.[36]

Торговый отчет компании за 17 недель до 28 декабря 2013 года был опубликован 31 декабря 2013 года и показал снижение прибыли до налогообложения со 115 миллионов фунтов стерлингов до 85 миллионов фунтов стерлингов.[37] 2 января 2014 года главный финансовый директор компании Саймон Херрик подал в отставку после критики его финансовых решений.[38] 13 января 2014 г. 4,6% акций Debenhams были куплены Sports Direct, розничный торговец, управляемый Майк Эшли. Покупка на фондовом рынке 56,8 млн акций (на сумму около 46 млн фунтов стерлингов) была произведена без предварительного уведомления совета директоров Debenhams. Sports Direct заявил в то время, что намерен быть поддерживающим держателем акций. Правление Debenhams в ответ заявило, что они открыты в отношении изучения операционных возможностей для улучшения своей деятельности.[39][40] Sports Direct продала свои акции 16 января 2014 года, хотя они отказались от опциона на покупку дополнительных акций до 6,6%.[41] В августе 2017 года выяснилось, что Эшли получил 21% акций, что дало ему более 10% прав голоса в компании.[42]

В течение 2017 года Debenhams открыла два новых магазина, один в Стивенэйдж и один в Вулверхэмптон. Магазин Stevenage площадью 80 000 кв. Футов был открыт 24 августа 2017 года в Roaring Meg Retail and Leisure Park дизайнером одежды Celebrity Жюльеном Макдональдом и местным героем Джином Робинсоном, которые выиграли конкурс на получение этой привилегии. Магазин — первый, созданный по замыслу генерального директора. Серджио Бухер, с новым макетом и форматом с упором на то, чтобы люди оставались дольше.[43]Второй магазин, который откроется в 2017 году, — это новый магазин площадью 93 000 кв. Футов по адресу: Вулверхэмптон с Центр Мандера. Магазин был открыт 12 октября 2017 года в рамках реконструкции центра стоимостью 35 миллионов фунтов стерлингов, это также первый магазин Debenhams в Вулверхэмптоне. Это только второй, в котором новый макет раньше можно было увидеть только в магазине Stevenage, и только второй, в котором представлен новый формат гастрономического ресторана компании Loaf & Bloom, который ранее был представлен только в Милтон-Кейнсе.[44]

В феврале 2018 года компания объявила о сокращении до 320 должностей руководителей магазинов к концу марта.[45] 2 марта Sports Direct увеличил свою долю в компании до 29,7%, что чуть ниже уровня, при котором компания должна была бы представить официальный подход к поглощению.[46]

Финансовые проблемы

После слухов СМИ о выживании Дебенхамс,[47] в 2018 году компания объявила о крупнейшем убытке в своей истории — убытке до налогообложения в размере 491 млн фунтов стерлингов,[2] и закрытие до 50 магазинов с потенциальной потерей 4000 рабочих мест.[48]

9 апреля 2019 года компания объявила, что они перешли на предварительная упаковка администрация.[49]

26 апреля 2019 года компания объявила, что помимо снижения арендной платы во всех магазинах, кроме 39, после Рождества 2019 года закроются 22 магазина. Это включает недавно открытый магазин Wolverhampton plus. Altrincham, Эшфорд, Форт Бирмингема, Кентербери, Чатем, Истборн, Folkestone, Грейт-Ярмут, Гилфорд, Киркалди, Орпингтон, Slough, Саутпорт, Саутси, Стейнс, Стоктон-он-Тис, Уолтон-на-Темзе, Wandsworth, Welwyn Garden City, Уимблдон и Уитни.[50]

6 апреля 2020 года Debenhams подтвердила, что подала уведомление о намерении назначить администраторов.[51][52] Генеральный директор Стефаан Ванстеенкисте сказал, что это произошло из-за «беспрецедентных» обстоятельств, вызванных COVID-19 изоляция и заключалась в том, чтобы «защитить [] бизнес, … сотрудников и другие важные заинтересованные стороны».[53] 9 апреля 2020 года компания перешла в администрацию.[5]

9 апреля 2020 года Debenhams подтвердила, что планирует незамедлительно закрыть 11 магазинов в Ирландии.[54]

В апреле 2020 года Debenhams закрыла семь магазинов в Великобритании и должна была закрыть еще пять, когда были сняты ограничения на коронавирус.[55] В том числе и магазин Croydon, в котором Centrale торговый центр (ранее Drummond Centre), который Debenhams приобрела, когда приобрела сеть магазинов Kennards, завершив тем самым период торговли, продолжавшийся более 150 лет с этого места.[56]

В июле 2020 года Debenhams собиралась отказаться от своей собственности в Princes Street в Эдинбурге, который арендовал у Юридические и общие, чтобы освободить место для отеля стоимостью 50 миллионов фунтов стерлингов.[57] В том же месяце Debenhams выставила себя на продажу, чтобы предотвратить ликвидацию, в надежде найти покупателя к сентябрю.[58] В августе 2020 года компания объявила, что сокращает 2500 рабочих мест из-за экономических последствий пандемии. Сокращение рабочих мест затронуло должности руководителей магазинов; менеджеров по продажам, менеджеров по визуальным товарам и менеджеров по поддержке продаж должны были уволить. По заявлению компании: «Торговая среда явно далека от нормализации. Такие сложные решения принимаются многими розничными продавцами прямо сейчас, и мы продолжим предпринимать все необходимые шаги, чтобы дать Debenhams все шансы на жизнеспособное будущее. «[59] В сентябре 2020 года Debenhams выставила на продажу свою датскую сеть из семи магазинов Magasin du Nord.[60]

1 декабря 2020 г., после срыва переговоров с Аркадия (который вошел в администрацию накануне)[61] и JD Sports над потенциальным спасением,[6] Дебенхамс вошел в ликвидация, что поставит под угрозу 12 000 рабочих мест в 124 магазинах Великобритании, если администраторы не смогут найти покупателей для всего или части бизнеса.[7]

Продукты и услуги

В 1993 году компания представила бренд Designers at Debenhams, созданный тогдашним генеральным директором. Белинда Эрл, Бен де Лиси и Спенсер Хокен.[62] Идея представила имена дизайнеров и бренды, такие как Джаспер Конран, Джон Роча, Butterfly — пользователем Мэтью Уильямсон, H! к Генри Холланд, Звезда Жюльен Макдональд, Фрост Френч, Джанет Регер, Тед Бейкер, Святой Георгий от Даффера, Джефф Бэнкс, и Бен де Лиси. Компания также начала продавать товары под рядом принадлежащих ей торговых марок. В 2010 году Debenhams объявила о запуске четырех новых дизайнерских имен в своем модном ассортименте; Джонатан Сондерс, Прин, Джонатан Келси и Роксанда Илинчич.[63]

Магазины также содержали уступки посредством чего другие розничные продавцы могут торговать. Бренды в магазинах включают Оазис, Морской берег, Фаза восьмая и склад. В июне 2014 года компания объявила об испытании концессий Sports Direct в своих магазинах Harrow и Southsea, которые в случае успеха будут распространены на другие магазины. Это последовало за покупкой доли в Debenhams Майком Эшли, владельцем Sports Direct, в январе 2014 года.[64] Позже в том же году Debenhams также начал испытания Коста Кофе и Mothercare уступки в магазинах.[65][66]

В октябре 2016 года компания объявила, что начнет уделять меньше внимания одежде и больше продуктам питания, косметическим товарам и подаркам.[67] Он также нанял бывшую команду закупщиков осветительного оборудования потерпевшего крах конкурента. BHS начать вводить в магазины новые отделы освещения.[68] Debenhams последовала этому примеру в декабре 2016 года с планом прекратить выпуск своего бренда женской моды Betty Jackson Black и значительно сократить ассортимент мужской одежды Jeff Banks в пользу расширения бренда Hammond & Co.[69]

Компания управляет розничными веб-сайтами в Великобритании и Ирландии, а также веб-сайтом для мобильных устройств и мобильные приложения которые позволяют клиентам делать покупки в онлайн-ассортименте и сканировать продукт штрих-коды в магазине.[70]

Debenhams предоставляет карту магазина и кредитная карта услуги, которыми управляет Новый день. Страховые продукты также предоставляются под брендом Debenhams другими финансовыми компаниями. Debenhams также работают обменные пункты в избранных магазинах. Компания также управляет программа карты лояльности под брендом Debenhams Beauty Club, где покупатели могут накапливать баллы при покупке товаров для здоровья и красоты.[71]

магазины

Соединенное Королевство, Дания и Ирландия

По состоянию на июнь 2020 года компания владеет и управляет 122 магазинами в объединенное Королевство, и Дания. Магазины в Дании торгуются под Magasin du Nord бренд.[72] Debenhams занимает большинство площадок среди традиционных групп универмагов в Великобритании. Большинство оригинальных торговых названий магазинов в каждом из их соответствующих местоположений были заменены названием «Debenhams» в 1970-х годах. Все универмаги в группе теперь торгуются как «Debenhams» (хотя магазин в Честере по-прежнему имеет двойную подписку как Debenhams и Browns of Chester).[73]

В апреле 2020 года в Ирландии работали магазины Debenhams Ирландия прекратил торговлю с потерей почти 2000 рабочих мест[74] (четыре магазина Debenhams в Северная Ирландия работают как часть бизнеса Соединенного Королевства).

Магазины, объединенные в группу, включают:

Название магазина Место расположения Примечания
Adnitt Brothers Нортгемптон Куплен в 1952 году; переименован в 1973.
Allders Базилдон, Chatham, Clapham Junction, Илфорд, Портсмут, Slough, Sutton и Уокинг Clapham Junction торговалась как Ардинг и Хоббс
В. Х Беннетт Weymouth
Бобби и Ко. Борнмут, Cliftonville, Истборн, Эксетер, Хай Уиком, Folkestone, Leamington Spa, Маргейт, Саутпорт и Торки Куплен в 1928 году как часть Drapery Trust. Магазины в Борнмуте и Торки продолжают торговаться как Debenhams (2020).
Облигации Chelmsford
Бон Марше Глостер и Суиндон Куплен в 1928 году как часть Drapery Trust; переименован в 1971 г.
Браунс Честер Честер и Бангор Купил в 1975 году.
Busbys Брэдфорд, Харрогейт и Илкли Куплен в 1958 году; переименован в 1973 году. Брэдфорд закрылся в 1978 году. Harrogate продолжает торговать как Debenhams (2020).
W & A Chapman Taunton
Кордеры Ипсвич Слился с Footman Pretty, когда был построен текущий магазин.
Curl Brothers Норвич
Drages Хай Холборн и Бирмингем Куплен в 1928 году как часть Drapery Trust; закрыто.
Эллистон и Кавелл Оксфорд Куплен в 1953 г.
Лакей довольно Ипсвич Слияние с Corders после постройки текущего магазина.
Гриффин и Сполдинг Ноттингем Куплен в 1944 году.[75]
Эдвард Грей Бирмингем, Дадли, Halesowen, Stourbridge, Уолсолл и Willenhall Все, кроме Уолсолла, теперь закрыты.
Ручки Саутси
Джон К. Хаббард Уортинг
Джон Йео Плимут Слился с Spooners.
Джермин и сыновья Кингз Линн
Джонс Бристоль
Эдвин Джонс Саутгемптон, Борнмут и Weymouth
Kennards Кройдон, Красный Холм, Staines и Уимблдон Куплен в 1928 году как часть Drapery Trust.
Leas Лестер
Уильям Лефевр Кентербери
Льюиса Глазго и Хэнли
Маршалл и Снелгроув улица Оксфорд, Бирмингем, Брэдфорд, Харрогейт, Лидс, Лестер, Скарборо, Саутпорт и Йорк
Джозеф Ньюхаус Мидлсбро
Николсонс Кладбище Святого Павла, переехал в Бромли
Оуэн Оуэн Кроули
Pauldens Манчестер и Шеффилд Купил в 1920 году.
Pendleburys Уиган Куплен в 1948 году.
Пламмер Роддис Гастингс, И более, Ванна, Boscombe, Борнмут, Брайтон, Истборн, Folkestone, Гилфорд, Саутгемптон и Йовил
Ранби дерби
Матиас Робинсон West Hartlepool, Дарлингтон, Лидс и Стоктон-он-Тис Куплен в 1962 году.
E P Rose Бедфорд
Шериф и Уорд Винчестер
Саймс Worcester
Джей Си Смит и сын Nuneaton, Бедворт и Стратфорд-на-Эйвоне
Sopers Харроу
Ложки Плимут
Камни Romford
Стиль и Герриш Солсбери
Свон и Эдгар Пикадилли Куплен в 1928 году как часть Drapery Trust.
Тейлорс Клифтон
Wellsteeds Чтение
Woolland Brothers Knightsbridge Куплен в 1949 году; закрыта в 1967 г.
Торнтон Варлей Кингстон-апон-Халл Куплен в 1953 г.

Международные франшизы

Бренд Debenhams используется в 45 магазинах, работающих по лицензии в 17 других странах.[76] Ранее открытый в 2003 году, последний магазин Debenhams в Индонезии закрылся 31 декабря 2017 года.[77][78] в то время как его единственный магазин в Австралии закрылся в январе 2020 года после 2 лет торговли.[79]

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  55. ^ «Закрытие магазинов Debenhams: полный список закрытых магазинов с закрытием пяти филиалов». inews.co.uk. Получено 11 мая 2020.
  56. ^ «Кройдон Дебенхэм будет заменен магазином Next Beauty Hall». Мой Лондон. 7 мая 2020. Получено 4 июля 2020.
  57. ^ «Отель стоимостью 50 миллионов фунтов стерлингов заменит Debenhams на улице Принсес-стрит». dailybusinessgroup. 19 июля 2020 г.. Получено 20 июля 2020.
  58. ^ «Debenhams выставлен на продажу в последней попытке избежать ликвидации». Хранитель. 26 июля 2020 г.. Получено 26 июля 2020.
  59. ^ Илей, Джонатан (11 августа 2020 г.). «Debenhams сократит еще 2500 рабочих мест». Financial Times. Получено 11 августа 2020.
  60. ^ Джахшан, Элиас (12 сентября 2020 г.). «Debenhams выставляет на продажу свой бизнес Magasin du Nord». Retail Gazette. Получено 1 декабря 2020.
  61. ^ «Владелец Topshop Аркадия переходит в администрацию». BBC. 30 ноября 2020 г.. Получено 1 декабря 2020.
  62. ^ «Дизайнеры Debenhams». Debenhams. Архивировано из оригинал 1 марта 2012 г.. Получено 22 февраля 2012.
  63. ^ «Четыре новых дизайнера присоединяются к Debenhams для создания издания»«. Блог Debenhams. 21 октября 2010. Архивировано с оригинал 24 июля 2011 г.. Получено 22 февраля 2012.
  64. ^ Раддик, Грэм (20 июня 2014 г.). «Debenhams откроет концессии Sports Direct». Daily Telegraph. Получено 7 сентября 2014.
  65. ^ Чепмен, Мэтью (20 июня 2014 г.). «Debenhams откроет кофейни Costa, поскольку использует бренды в сфере гостеприимства». Маркетинговый журнал. Получено 22 февраля 2015.
  66. ^ Вуд, Зои (6 октября 2014 г.). «Debenhams предоставляет Mothercare площадь, чтобы сделать магазины более привлекательными». Хранитель. Получено 22 февраля 2015.
  67. ^ Оу, Том (27 октября 2016 г.). «Прибыль Debenhams снижается, поскольку компания стремится отказаться от использования одежды». Телеграф. Получено 29 октября 2016.
  68. ^ Батлер, Сара (27 октября 2016 г.). «Debenhams нацелена на клиентов BHS с помощью новых отделов освещения». Хранитель. Получено 29 октября 2016.
  69. ^ Армитаж, Джим (19 декабря 2016 г.). «Debenhams разрушает давние партнерские отношения с модельерами». Вечерний стандарт. Получено 31 декабря 2016.
  70. ^ «Покупки становятся действительно мобильными» (Пресс-релиз). Debenhams. 16 сентября 2011. Архивировано с оригинал 30 ноября 2011 г.. Получено 22 февраля 2012.
  71. ^ «Клуб красоты». Debenhams. Получено 17 апреля 2017.
  72. ^ «Магазины — собственные». Debenhams. Получено 10 апреля 2020.
  73. ^ «Закроется ли Browns of Chester среди магазинов Debenhams?». 25 октября 2018 г.. Получено 1 октября 2019.
  74. ^ «Roches Stores v Debenhams: Итак, кто такая семья Рош?». Независимый. 26 мая 2016. Получено 17 апреля 2017.
  75. ^ «Заключено соглашение». Шотландец. Шотландия. 11 февраля 1944 г.. Получено 12 марта 2018 — через Архив британских газет.
  76. ^ «Международные магазины Debenhams». Debenhams plc. 2020 г.. Получено 29 июн 2020.
  77. ^ Агустиянти. «Debenhams Senayan City Resmi Ditutup Akhir Tahun Ini». экономи (на индонезийском). Получено 2 декабря 2020.
  78. ^ Агустиянти. «Debenhams Senayan City Resmi Ditutup Akhir Tahun Ini». экономи (на индонезийском). Получено 2 декабря 2020.
  79. ^ «Debenhams закроет единственный австралийский магазин». finance.nine.com.au. 3 июля 2019 г.. Получено 26 июля 2020.

https://www.bbc.co.uk/news/business-55139369

внешняя ссылка

  • Debenhams — официальный сайт
  • Debenhams — корпоративный сайт
  • Документы и вырезки о Debenhams в Архив прессы ХХ века из ZBW
Debenhams plc

Debenhams logo18.png
Debenhams from Marylebone Lane 05.jpg

Debenhams’ former flagship store on Oxford Street, London

Trade name

Debenhams plc (2006–2019)
Type Private limited company

Traded as

LSE: DEB (2006–2019)[1]
Industry Fashion online retail
Beauty store
Predecessor Drapery Trust Edit this on Wikidata
Founded 1778; 245 years ago (by William Clark)
1813; 210 years ago (as Clark & Debenham)
Founder William Debenham
Defunct 15 May 2021; 21 months ago
Fate Liquidation, folded into Boohoo.com
Successor Debenhams.com
Headquarters 334–348 Oxford Street, London, England, UK

Area served

  • UK
  • Denmark
  • more

Key people

Mark Gifford (Chairman)
Stefaan Vansteenkiste (CEO)
Products
  • Fashion clothing
  • shoes
  • Toys
  • accessories
  • cosmetics
  • Gifts
  • Electricals
  • home and furniture
Revenue £2,277.0 million (2018)[2]

Operating income

£43.4 million (2018)[2]

Net income

£(461.0) million (2018)[2]

Number of employees

25,000 (2019)[3]
Parent Celine Jersey Topco Limited
Website www.debenhams.com; operated by Boohoo as Debenhams.com

Debenhams plc was a British department store chain operating in the United Kingdom, Denmark and the Republic of Ireland. It was founded in 1778 as a single store in London and grew to 178 locations across those countries, also owning the Danish department store chain Magasin du Nord. In its final years, its headquarters were within the premises of its flagship store in Oxford Street, London. The range of goods sold included middle-to-high-end clothing, beauty, household items, and furniture.

The company suffered financial difficulties in the 21st century and entered administration twice, in April 2019 and April 2020.[4] In November 2020, Debenhams’ main concession operator Arcadia also entered administration, leading to the collapse of talks with JD Sports and Frasers Group over a potential rescue.[5] As a result, Debenhams announced it would be liquidated.[6]

The Debenhams brand and website were purchased by the online retailer Boohoo for £55m in January 2021. However, Boohoo did not retain any stores, meaning the loss of up to 12,000 jobs. Boohoo relaunched the website as Debenhams.com on 12 April 2021 under their own company, Debenhams.com Online Limited, when Debenhams’ stores reopened to begin closing down sales following a relaxation of some COVID-19 restrictions. After 243 years in business, the remaining Debenhams department stores closed for the final time during May 2021.[7][8]

History[edit]

18th and 19th centuries[edit]

The former Debenham, Son & Freebody building in Wigmore Street which was completed in 1908

The business was formed in 1778 by William Clark, who began trading at 44 Wigmore Street in London as a drapers’ store.[9] In 1813, William Debenham became a partner and the corporate name changed to Clark & Debenham. The shop was later renamed Cavendish House and carried drapery, silks, haberdashery, millinery, hosiery, lace, and family mourning goods. As the trade grew, the partners determined to expand the business by opening branches in Cheltenham and Harrogate.[10]

By 1823, Clark & Debenham had opened a small drapery business at 3 Promenade Rooms, Cheltenham, selling a selection of silks, muslins, shawls, gloves, lace and fancy goods.[10] In 1837, Clark retired from the business and Debenham assumed two of his most trusted staff, William Pooley and John Smith, as partners, trading in both London and Cheltenham as Debenham, Pooley & Smith.[10] By 1840, the management of the Cheltenham branch appears to have been given to Clement Freebody, Debenham’s brother-in-law. Around 1843, another branch shop was launched in Harrogate.[10]

Extended and refurbished premises opened in Cheltenham in October 1844. Pooley and Smith retired from the business in 1851 when Debenham took his son, William, and Clement Freebody into partnership, trading as Debenham, Son & Freebody. At this time all three shops in London, Cheltenham, and Harrogate were trading in similar goods and issued a joint catalogue, called the Fashion Book, that was the basis of an extensive mail-order trade. In 1876 when Freebody retired, a new partnership, Debenham & Hewitt, was formed. George Hewitt appears to have worked at the Cheltenham store as a draper’s assistant during the early 1860s but details of his subsequent career are not known. By 1883, George Hewitt was the sole owner of the Cheltenham business, Frank and William Debenham having withdrawn to manage the London store as a separate concern.[10]

20th century[edit]

The business was incorporated as Debenhams Limited in 1905.[11] A new headquarters building, which was designed by William Wallace and James Glen Sivewright Gibson[12] and built by Trollope & Colls, was completed in Wigmore Street in 1908.[13] The modern Debenhams group grew from the acquisition of department stores in towns and cities throughout the UK, under the leadership of its chairman, Ernest Debenham. The first of these purchases, Marshall & Snelgrove at Oxford Street in London, was acquired through a one sided merger in 1919. Later purchases included Harvey Nichols in London’s Knightsbridge in 1920.[14] Most of the acquired stores retained their former identities until a unified corporate image was rolled out. The company was first listed on the London Stock Exchange in 1928, shortly after it had purchased fellow retail group Drapery Trust.[15] In 1959 the business failed in a takeover of rival department store group Harrods, rivalling United Drapery Stores and eventual winner House of Fraser.[16]

In 1972, United Drapery Stores made an offer to purchase Debenhams, along with interest from Sears plc and Tesco, but were fought off by chairman Sir Anthony Burney.[17] In 1976 the company acquired Browns of Chester. It remained the only one of the company’s UK stores to have retained an individual identity until all stores closed in 2021.[14] The business diversified during the 1970s buying South East based supermarket group Cater Brothers in 1972, after the death of its chairman Leslie Cater. Using the new purchasing power Debenhams modernised its 40 food halls within its stores, branding them Cater’s Food Halls, and opened two new Cater superstores. However the business declined in the intense marketplace and in 1979 the chain was sold to Allied Suppliers who converted the Cater stores into their Presto format.[18]

Debenhams was targeted three times during the 1980s by the Animal Liberation Front in protest at the sale of animal furs in stores. Stores in Romford, Luton, and Harrow were fire-bombed by members, the worst attack being on the Luton store. As a result, the company stopped selling clothes with animal furs.[19] It was alleged by Caroline Lucas MP in a debate in Westminster Hall that Bob Lambert, a then undercover police officer, planted the fire bomb that caused £340,000 worth of damage to the Harrow branch of Debenhams in 1987. It is unclear if anything has come of these allegations as of March 2014.[19][20][21][22]

In 1985 the company was acquired by the Burton Group.[14] Following the closure of the store in Dudley in January 1981 and the Birmingham store in 1983, the company’s only store in the West Midlands for the next six years was a town centre store in Walsall. On 4 November 1989, it opened a store at the Merry Hill Shopping Centre in Brierley Hill.[23]

Debenhams entered Ireland as the anchor store at the Jervis Shopping Centre in Dublin in 1996,[24] and then established a second anchor store at Mahon Point Shopping Centre in Cork in 2005.[25]

Debenhams demerged from the Burton Group in January 1998 and was once again listed as a separate company on the London Stock Exchange.[26] It expanded under the leadership of Belinda Earl who was appointed CEO in 2000.[27]

21st century[edit]

Debenhams opened its largest British store on 4 September 2003, at the new Bull Ring shopping centre in Birmingham.[28] The new store contained 19,230 sq m and opened 20 years after the company closed its Birmingham city centre store due to declining trade.[29] A private consortium named Baroness Retail Limited acquired the company in November 2003,[30] and it returned to a listing on the London Stock Exchange in 2006. The consortium comprised CVC Capital Partners, Texas Pacific Group, Merrill Lynch Global Private Equity, and management.[31]

On 8 August 2006, it was announced that Debenhams would buy the leaseholds of nine of the 11 Roches Stores department stores in Ireland for €29 million.[32] Under the deal, the stores, including those in St. Patrick’s Street in Cork and Henry Street in Dublin would be rebranded as Debenhams stores. The Roche family retained the ownership of the stores, and Debenhams became the new tenants. [33][34]

Debenhams’ flagship store in Oxford Street, London, England, during 2005 Christmas

The company purchased the brand name and stock of Principles in March 2009 after the business entered administration. Principles operated concessions within 121 Debenhams stores, and was subsequently relaunched by Ben de Lisi as part of the Designers at Debenhams range.[35] In November 2009, Debenhams acquired the Danish department store group Magasin Du Nord for £12.3 million.[36] The company operates six stores in Denmark under the Magasin brand.[37]

In July 2010 Debenhams purchased the 115 Faith concessions trading within its stores, after Faith entered administration.[38] In April 2012 the company announced it would be building 14 new stores, and was in negotiations over a further 25 sites in the UK.[39] Debenhams agreed to become the anchor store at the Riverside shopping centre in Shrewsbury.[40] By September 2012, the company announced that like-for-like sales had risen by 3.3% in the six months up to that date.[41]

Debenhams moved to a new headquarters in 2013, in Brock Street, London. The company moved to a new building, built by British Land in Regent’s Place. The company leased 174,500 square feet (16,000 m2) of office space from British Land for 25 years.[42] The company began a refurbishment of its flagship store in Oxford Street in 2013, which involved the installation of 180,000 aluminium tiles on the exterior of the building that appears to ripple with the wind. An existing floor was also converted to become a trading floor. The total cost of the refurbishment was in the region of £40 million, of which Debenhams contributed £25 million. The owner of the building, British Land, also contributed towards the cost.[43] The refurbishment was due to be completed by February 2014.[44]

The company’s trading statement for the 17 weeks up to 28 December 2013 was released on 31 December 2013, and revealed a reduction in pre-tax profit from £115 million to £85 million.[45] On 2 January 2014, the company’s chief financial officer Simon Herrick resigned, following criticism of his financial decisions.[46] On 13 January 2014 4.6% of Debenhams shares were bought by Sports Direct, the retailer run by Mike Ashley. The stock market purchase of 56.8 million shares (worth around £46m) was made without the prior knowledge of the Debenhams board. Sports Direct stated at the time it intends to be a supportive share holder. The Debenhams board responded by stating they are open-minded with regard to exploring operational opportunities to improve its performance.[47][48] Sports Direct sold its shares on 16 January 2014, although they took out an option to buy further shares up to a total of 6.6%.[49] In August 2017, it emerged that Ashley had secured 21% of the shares which gave him over 10% of voting rights in the company.[50]

During 2017 Debenhams opened two new stores, one in Stevenage and one in Wolverhampton. The 80,000 sq ft Stevenage store was opened on 24 August 2017 at Roaring Meg Retail and Leisure Park by Celebrity fashion designer Julien MacDonald and local hero Jean Robinson, who had won a competition for the privilege. The store was the first to be designed under the vision of CEO Sergio Bucher, with a new layout and format with the emphasis on encouraging people to stay longer.[51]
The second store to open during 2017 was the new 93,000 sq ft store at Wolverhampton’s Mander Centre. The store was opened on 12 October 2017 as part of the centre’s £35 million refurbishments, it was also Debenhams’ first store in Wolverhampton. It was only the second to feature the new layout previously only seen in the Stevenage store, and only the second to feature the company’s new deli-restaurant format Loaf & Bloom, only previously seen at Milton Keynes.[52]

In February 2018, the company announced a reduction of up to 320 store management roles across the business by the end of March.[53] Sports Direct increased its holding in the company to 29.7% on 2 March, just below the level whereby it would be required to submit a formal takeover approach.[54]

Financial difficulties[edit]

After media speculation about Debenhams’ survival,[55] in 2018 the company announced the largest loss in its history, a pre-tax loss of £491 million,[2] and the closure of up to 50 stores with the potential loss of 4,000 jobs.[56]

On 9 April 2019, the company announced that they had gone into pre-pack administration.[57]

On 26 April 2019, the company announced that in addition to rent reductions on all except 39 stores, 22 stores would close after Christmas 2019. This included the recently opened Wolverhampton store plus Altrincham, Ashford, Birmingham Fort, Canterbury, Chatham, Eastbourne, Folkestone, Great Yarmouth, Guildford, Kirkcaldy, Orpington, Slough, Southport, Southsea, Staines, Stockton-on-Tees, Walton-on-Thames, Wandsworth, Welwyn Garden City, Wimbledon and Witney.[58]

On 6 April 2020, Debenhams confirmed it had filed a notice of intent to appoint administrators.[59][60] CEO Stefaan Vansteenkiste said it was due to «unprecedented» circumstances caused by the COVID-19 lockdown and was to «protect [the] business, … employees, and other important stakeholders».[61] On 9 April 2020, the company went into administration.[4]

On 9 April 2020, Debenhams confirmed it planned to close 11 stores in the Republic of Ireland with immediate effect.[62]

In April 2020, Debenhams closed seven UK stores and was set to close five more when Coronavirus restrictions were lifted.[63] This included the Croydon store that anchored the Centrale shopping mall (previously the Drummond Centre) that Debenhams had acquired when they took over the Kennards chain of stores, bringing to a close a trading period of more than 150 years from that site.[64]

In July 2020, Debenhams was set to abandon its property in Princes Street in Edinburgh, which it leased from Legal & General, in order to make room for a £50m hotel.[65] In the same month, Debenhams put itself up for sale to prevent it going into liquidation, hoping to find a buyer by September.[66] In August 2020, the company announced it was cutting 2,500 job positions as a result of the economic effects of the pandemic. The job cuts affected store management positions; sales managers, visual merchandise managers, and selling support managers were set to be axed. According to the company, «The trading environment is clearly a long way from returning to normal. Such difficult decisions are being taken by many retailers right now, and we will continue to take all necessary steps to give Debenhams every chance of a viable future.»[67] In September 2020, Debenhams put its seven store Danish chain, Magasin du Nord, up for sale.[68] Magasin Du Nord was later sold to German department store Peek & Cloppenburg for £120 million.[69]

On 1 December 2020, after the collapse of talks with Arcadia (which went into administration the previous day)[70] and JD Sports over a potential rescue,[5] Debenhams announced it was going into liquidation, putting 12,000 jobs in 124 UK stores at risk unless the administrators could find buyers for all or parts of the business.[6] With the company in administration and on the verge of liquidation, on 6 December 2020, Mike Ashley’s Frasers Group was reported to be in talks to acquire Debenhams,[71][72][73] though it was later reported that Ashley was mainly interested in using empty Debenhams stores to expand his other chains, including House of Fraser, Sports Direct and Flannels; taking ‘vacant possession’ would avoid redundancy costs for existing staff.[74]

On 13 January 2021, Debenhams announced it would permanently shut six stores in England due to the COVID-19 lockdown. They included the flagship Oxford Street store in London, plus those in Worcester, Weymouth, Staines, Harrogate and Portsmouth; the move involved 320 job losses.[75]

On 25 January 2021, it was announced that Boohoo had bought the Debenhams brand and website for £55m, but did not retain any of the remaining 118 stores, meaning the loss of up to 12,000 jobs.[76] Boohoo relaunched the website as Debenhams.com in April that year. On 5 May 2021, the liquidator announced that all remaining UK stores would close on 15 May 2021, marking the end of Debenhams as a department store retailer after 243 years.[77]

Products and services[edit]

In 1993 the company introduced the ‘Designers at Debenhams’ brand, the creation of then CEO Belinda Earl, Ben de Lisi and Spencer Hawken.[78] The idea introduced designer names and brands such as Jasper Conran, John Rocha, Butterfly by Matthew Williamson, H! by Henry Holland, Star by Julien Macdonald, Frost French, Janet Reger, Ted Baker, St George by Duffer, Jeff Banks, and Ben de Lisi. The company also started selling goods under a number of brand names that it owned. In 2010, Debenhams announced the launch of four new designer names to its fashion range; Jonathan Saunders, Preen, Jonathan Kelsey, and Roksanda Ilincic.[79]

Stores also contained concessions whereby other retailers may trade. Brands in stores include Oasis, Coast, Phase Eight and Warehouse. In June 2014, the company announced a trial of Sports Direct concessions in its Harrow and Southsea stores, which if successful would be expanded to other stores. This followed the purchase of a stake in Debenhams by Mike Ashley, the owner of Sports Direct, in January 2014.[80] Later that year, Debenhams also launched trials of Costa Coffee and Mothercare concessions within stores.[81][82]

In October 2016, the company announced it would begin to focus less on clothing and more on food, beauty products and gifts.[83] It also hired the former lighting buying team of collapsed rival BHS to begin introducing new lighting departments in stores.[84] Debenhams followed this in December 2016 with a plan to discontinue its Betty Jackson Black ladies fashion brand, and significantly reduce its Jeff Banks menswear range in favour of expanding the Hammond & Co. brand.[85]

The company operated retail websites in the UK and Ireland, as well as a mobile-enabled website and mobile apps that allowed customers to shop the online range and scan product barcodes in store.[86]

Debenhams provided store card and credit card services, operated by NewDay. Insurance products were also provided under the Debenhams brand by other financial companies. Debenhams also operated bureaux de change in selected stores. The company ran a loyalty card programme, branded the Debenhams Beauty Club, where customers could collect points with the purchase of health and beauty products.[87]

Former stores and franchises[edit]

United Kingdom, Denmark and the Republic of Ireland[edit]

As of December 2020, the company owned and operated 124 stores in the United Kingdom,[88] and 7 under the Magasin du Nord brand in Denmark.[89] Debenhams occupied the most sites of any of the traditional department store groups in the UK. The majority of the original trading names of the stores, in each of their respective locations, were replaced with the «Debenhams» name during the 1970s. All the department stores in the group traded as «Debenhams» (although the store in Chester was still dual-signed as Debenhams and Browns of Chester).[90]

In April 2020, stores operated in the Republic of Ireland by Debenhams Ireland ceased trading with the loss of nearly 2,000 jobs.[91]

International franchises[edit]

As of 2020, the Debenhams brand is used in 45 stores operating under licence in 17 other countries.[92] In Middle East, its operating licence was held by Alshaya Group and is still operating to this day. It also operates Debenhams Cosmetics.[93] In Malaysia, it operates at The Curve in Selangor and Gurney Paragon in Penang, also not impacted by the massive UK closure.[94] In Philippines, it is operated by SSI Group, Inc., located at Shangri-la Plaza, Abreeza, and a shop-in-shop inside Rustan’s Glorietta 3.[95]

The Senayan City store in Indonesia closed on 31 December 2017, marking the brand’s official exit from Indonesia.[96]

Meanwhile, its only store in Australia, located in Melbourne’s St. Collins Lane shopping centre, closed in January 2020 after 2 years of trading.[97]

Debenhams opened a store in Sofia, Bulgaria located in the Bulgaria Mall in 2012, its 71st international store.[98]

In September 2020, Debenhams Pakistan, located in Dolmen Mall Clifton, in Karachi, shut its doors in Pakistan after nine years.[99]

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  37. ^ «About Debenhams». Debenhams. 2013. Archived from the original on 19 January 2013. Retrieved 15 January 2013.
  38. ^ Rosie Baker (2 July 2010). «Debenhams has faith in shoe chain». Marketing Week. Retrieved 5 October 2012.
  39. ^ «Debenhams profit edges higher in ‘difficult’ trading». BBC News Online. 19 April 2012. Retrieved 7 October 2012.
  40. ^ «Debenhams to be Shrewsbury shopping centre ‘anchor tenant’«. BBC News Online. 19 April 2012. Retrieved 7 October 2012.
  41. ^ «Debenhams sales rise as profits ‘set to grow’«. BBC News Online. 18 September 2012. Retrieved 7 October 2012.
  42. ^ «Debenhams to Take Additional Space at British Land’s Regent’s Place». British Land. 1 May 2012. Retrieved 27 July 2013.
  43. ^ Jonathan Prynn (11 June 2013). «Debenhams to dazzle Oxford Street with 180,000 shiny tiles». Evening Standard. Retrieved 27 July 2013.
  44. ^ «British Land Unveils Revolutionary Facelift for Debenhams Oxford Street Flagship». British Land. 11 June 2013. Retrieved 27 July 2013.
  45. ^ «Debenhams warns on Christmas sales». BBC News. 31 December 2013. Retrieved 2 January 2014.
  46. ^ Titcomb, James (2 January 2014). «Debenhams finance boss quits days after major profit warning». The Telegraph. Archived from the original on 12 January 2022. Retrieved 2 January 2014.
  47. ^ «Sports Direct buys 4.6% Debenhams stake». BBC. 13 January 2014. Retrieved 13 January 2014.
  48. ^ «Sports Direct nets 5% stake in Debenhams». Sky News. 13 January 2014. Retrieved 13 January 2014.
  49. ^ «Sports Direct takes option on Debenhams stake». BBC News. 16 January 2014. Retrieved 16 January 2014.
  50. ^ «Mike Ashley increases Debenhams stake to more than 20pc», The Telegraph, 22 August 2017, accessed 19 November 2017.
  51. ^ JP Asher (24 August 2017). «Stevenage Debenhams opens as glamour king Julien Macdonald and community hero Jean Robinson cut the ribbon | Stevenage, Hitchin, Letchworth, Biggleswade News». The Comet. Retrieved 23 May 2018.
  52. ^ «Debenhams Wolverhampton: Thousands flock to opening of new city store». Express and Star. 13 October 2017. Retrieved 24 May 2018.
  53. ^ Chapman, Ben (8 February 2018). «Debenhams to slash up to 320 store management jobs in cost-cutting drive». The Independent. Retrieved 2 March 2018.
  54. ^ Megaw, Nicholas (2 March 2018). «Sports Direct lifts Debenhams stake to almost 30%». Financial Times. Archived from the original on 10 December 2022. Retrieved 2 March 2018.
  55. ^ «The ‘perfect storm’ facing Debenhams». Sky News. 25 October 2018. Retrieved 26 October 2018.
  56. ^ «Debenhams to shut up to 50 stores as 4,000 staff face redundancy». Belfasttelegraph. Belfast Telegraph. 25 October 2018. Retrieved 26 October 2018.
  57. ^ Butler, Sarah (9 April 2019). «Debenhams is taken over by lenders as Mike Ashley loses £150m stake». The Guardian. ISSN 0261-3077. Retrieved 9 April 2019.
  58. ^ «Debenhams names 22 stores to close». BBC. 26 April 2019. Retrieved 27 April 2019.
  59. ^ Rodger, James (6 April 2020). «Debenhams on brink of collapse with 22,000 jobs at risk». birminghammail.
  60. ^ Butler, Sarah (3 April 2020). «Debenhams prepares to file for bankruptcy». The Guardian. Retrieved 6 April 2020.
  61. ^ «Coronavirus: Debenhams to file for administration». BBC. 6 April 2020. Retrieved 6 April 2020.
  62. ^ Goodbody, Will (9 April 2020). «Debenhams to put Irish operations into liquidation». Rte.ie. Retrieved 9 April 2020.
  63. ^ «Debenhams stores closing: full list of store closures with five branches shuttin». inews.co.uk. Retrieved 11 May 2020.
  64. ^ «Croydon Debenham’s to be replaced by Next Beauty Hall store». My London. 7 May 2020. Retrieved 4 July 2020.
  65. ^ «£50m hotel to replace Debenhams in Princes St». dailybusinessgroup. 19 July 2020. Retrieved 20 July 2020.
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  67. ^ Eley, Jonathan (11 August 2020). «Debenhams to cut another 2,500 jobs». Financial Times. Archived from the original on 10 December 2022. Retrieved 11 August 2020.
  68. ^ Jahshan, Elias (12 September 2020). «Debenhams puts its Magasin du Nord business up for sale». Retail Gazette. Retrieved 1 December 2020.
  69. ^ Eley, Jonathan (17 November 2021). «Hedge funds secure bulk of £300m recovered from Debenhams». Financial Times. Archived from the original on 10 December 2022. Retrieved 17 November 2021.
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  74. ^ Szajna-Hopgood, Ava (21 December 2020). «Debenhams gift cards expire as Mike Ashley considers empty stores». Retail Gazette. Retrieved 21 December 2020.
  75. ^ «Debenhams to shut six stores including Oxford Street flagship». The Guardian. 13 January 2021. Retrieved 13 January 2021.
  76. ^ «Boohoo buys Debenhams brand and website for £55m». BBC News. 25 January 2021. Retrieved 25 January 2021.
  77. ^ «After 242 years it’s goodbye, last Debenhams to close on May 15». Reuters. 5 May 2021. Retrieved 5 May 2021.
  78. ^ «Designers at Debenhams». Debenhams. Archived from the original on 1 March 2012. Retrieved 22 February 2012.
  79. ^ «Four new designers join Debenhams for ‘Edition’«. Debenhams blog. 21 October 2010. Archived from the original on 24 July 2011. Retrieved 22 February 2012.
  80. ^ Ruddick, Graham (20 June 2014). «Debenhams to open Sports Direct concessions». Daily Telegraph. Archived from the original on 12 January 2022. Retrieved 7 September 2014.
  81. ^ Chapman, Matthew (20 June 2014). «Debenhams to open Costa coffee shops as it taps brands for hospitality push». Marketing Magazine. Retrieved 22 February 2015.
  82. ^ Wood, Zoe (6 October 2014). «Debenhams gives Mothercare floor space to make stores more appealing». The Guardian. Retrieved 22 February 2015.
  83. ^ Ough, Tom (27 October 2016). «Debenhams profits slip as it looks to shift away from reliance on clothing». The Telegraph. Archived from the original on 12 January 2022. Retrieved 29 October 2016.
  84. ^ Butler, Sarah (27 October 2016). «Debenhams targets BHS customers with new lighting departments». The Guardian. Retrieved 29 October 2016.
  85. ^ Armitage, Jim (19 December 2016). «Debenhams shakes-up long-standing fashion designer partnerships». Evening Standard. Retrieved 31 December 2016.
  86. ^ «Shopping goes truly mobile» (Press release). Debenhams. 16 September 2011. Archived from the original on 30 November 2011. Retrieved 22 February 2012.
  87. ^ «Beauty Club». Debenhams. Retrieved 17 April 2017.
  88. ^ Butler, Sarah (1 December 2020). «UK high street left reeling as Debenhams goes into liquidation». The Guardian. Retrieved 22 December 2020.
  89. ^ «Stores – own operated». Debenhams. Retrieved 10 April 2020.
  90. ^ «Is Browns of Chester among Debenhams stores due to close?». 25 October 2018. Retrieved 1 October 2019.
  91. ^ «Roches Stores v Debenhams: So who are the Roche family?». The Independent. 26 May 2016. Retrieved 17 April 2017.
  92. ^ «Debenhams International Stores». Debenhams plc. 2020. Retrieved 29 June 2020.
  93. ^ «Debenhams’ GCC stores ‘not affected’ by closure plans». Archived from the original on 28 April 2019.
  94. ^ «Amid store closure news in the UK, Debenhams Malaysia plans expansion». The Edge Markets. 23 April 2019. Retrieved 29 June 2021.
  95. ^ «SSI Group, Inc. (SSI)». www.ssigroup.com.ph. Retrieved 29 June 2021.
  96. ^ Agustiyanti. «Debenhams Senayan City Resmi Ditutup Akhir Tahun Ini». ekonomi (in Indonesian). Retrieved 2 December 2020.
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External links[edit]

Wikimedia Commons has media related to Debenhams.

  • Debenhams – official site
  • Debenhams – corporate site
  • Documents and clippings about Debenhams in the 20th Century Press Archives of the ZBW

Task 1 Прочитайте текст и заполните пропуски A–F частями предложений, обозначенными цифрами 1–7. Одна из частей в списке 1–7 лишняя. Занесите цифру, обозначающую соответствующую часть предложения, в таблицу.

Fire Crews Hunt Escaped Hamster

Eight firefighters have been called in to help find an escaped hamster. Two crews used a chocolate-covered camera and a vacuum cleaner A ____ , called Fudgie, at the home of a six-year-old girl in Dunbar, Scotland.

The girl’s mother said: ‘We came down for breakfast and discovered Fudgie had opened the top lid of her cage and had made her way into the kitchen and we think she has gone В ____ .’

The fire crews spent five hours trying to recover the pet after it ran down a hole in the kitchen floor. But, the hamster still refused С ____ .

In the search for Fudgie, the firefighters took the family cooker and gas pipes apart. They also dropped a mini-camera coated with chocolate under the floorboards. They then hoped to take out the hamster using a vacuum cleaner. Despite all their efforts, they failed to find Fudgie.

In the end, the firefighters put another camera down the hole D ____ , connected to the screen of the family home computer, to see if Fudgie appeared. Besides, the girl and her parents regularly dropped food E ____ .

At last, after eight days the hamster returned to her cage safe and sound. She crawled from the hole in the kitchen floor early in the morning. It was the girl’s father who first found Fudgie F ____ .

The girl said that day it was like Christmas morning for her. Her parents added that they too felt extremely happy when Fudgie had finally returned.

  1. through a small hole in the floor

  2. through the hole for the hamster

  3. and locked the runaway hamster

  4. to come out of the hole

  5. to look after the pet

  6. to try and locate the missing hamster

  7. and left it under the floorboards

Ответ

A

B

C

D

E

F

6

1

4

7

2

3

Task 2

Speed of eating is ‘key to obesity’

If you eat very quickly, it may be enough to increase your risk of being overweight, research suggests.

Osaka University scientists looked at the eating habits of 3,000 people. Just about half of them told researchers that they A ______ . Compared with those who did not eat quickly, fast-eating men were 84% more likely to be overweight, and women were 100% more likely to В ______ .

Japanese scientists said that there were a number of reasons why eating fast С ______ . They said it could prevent the work of a signalling system which tells your brain to stop eating because your stomach is full. They said: ‘If you eat quickly you basically fill your stomach before the system has a chance to react, so you D _____ .

The researchers also explained that a mechanism that helps make us fat today, developed with evolution and helped people get more food in the periods when they were short of it. The scientists added that the habit of eating fast could be received from one’s parents genes or E ______ .

They said that, if possible, children should be taught to F ______ , and allowed to stop when they felt full up at mealtimes. ‘The advice of our grandmothers about chewing everything 20 times might be true — if you take a bit more time eating, it could have a positive influence on your weight.

  1. just overfill your stomach

  2. could be bad for your weight

  3. have a habit of eating quickly

  4. linked to obesity

  5. eat as slowly as possible

  6. put on weight

  7. learned at a very early age

Ответ

A

B

C

D

E

F

3

6

2

1

7

5

Task 3

Hi-Tech Brings Families Together 

Technology is helping families stay in touch like never before, says a report carried out in the US.

Instead of driving people apart, mobile phones and the Internet are A ____ . The research looked at the differences in technology use between families with children and single adults. It found that traditional families have more hi-tech gadgets in their home В ____ . Several mobile phones were found in 89% of families and 66% had a high-speed Internet connection. The research also found that 58% of families have more С ____ .

Many people use their mobile phone to keep in touch and communicate with parents and children. Seventy percent of couples, D ____ , use it every day to chat or say hello. In addition, it was found that 42% of parents contact their children via their mobile every day.

The growing use of mobile phones, computers and the Internet means that families no longer gather round the TV to spend time together. 25% of those who took part in the report said they now spend less time E ____ . Only 58% of 18—29 year olds said they watched TV every day. Instead the research found that 52% of Internet users who live with their families go online F ____ several times a week and 51% of parents browse the web with their children.

Some analysts have worried that new technologies hurt families, but we see that technology allows for new kinds of connectedness built around cell phones and the Internet/ said the report.

  1. than any other group

  2. watching television

  3. in the company of someone else

  4. than two computers in the home

  5. communicated with their families

  6. helping them communicate

  7. owning a mobile

Ответ

A

B

C

D

E

F

6

1

4

7

2

3

Task 4

The Power of ‘Hello’ 

I work at a company where there are hundreds of employees. I know most of them and almost all of them know me. It is all based on one simple principle: I believe every single person deserves to be acknowledged, A ______ .

When I was about 10 years old, I was walking down the street with my mother. She stopped to speak to Mr. Lee. I knew I could see Mr. Lee any time around the neighborhood, В ______ .

After we passed Mr. Lee, my mother said something that has stuck with me from that day until now. She said, ‘You let that be the last time you ever walk by somebody and not open up your mouth to speak, because even a dog can wag its tail С______ . That phrase sounds simple, but it has been a guidepost for me and the foundation of who I am. I started to see that when I spoke to someone, they spoke back. And that felt good. It is not just something I believe in — D ______ . I believe that every person deserves to feel someone acknowledges their presence, no matter how unimportant they may be.

At work, I always used to say ‘hello’ to the founder of the company and ask him how our business was doing. But I was also speaking to the people in the cafe, and asked how their children were doing. I remembered after a few years of passing by the founder, I had the courage to ask him for a meeting. We had a great talk.

At a certain point, I asked him E ______ . He said, ‘If you want to, you can get all the way to this seat.’ I have become vice president, but that has not changed the way I approach people. I speak to everyone I see, no matter where I am. I have learned that speaking to people creates a pathway into their world, F ______ .

  1. it has become a way of life.

  2. when it passes you on the street.

  3. when you see him and talk to him.

  4. and it lets them come into mine, too.

  5. so I did not pay any attention to him.

  6. however small or simple the greeting is.

  7. how far he thought I could go in his company.

Ответ

A

B

C

D

E

F

6

5

2

1

7

4

Task 5

Friendship and Love

 A strong friendship takes a significant amount of time to develop. It will not just magically mature overnight. A friendship involves committing oneself to help another person A ______ . I believe that, nothing can replace a true friend, not material objects, or money, and definitely not a boy.

I met this guy a couple summers ago who I ended up spending almost all of my free time with. His parents did not approve of our dating because of our age difference, В ______ . He had told me the day we met that he had joined the air force and would leave for overseas that coming October. After three months had past, the time came when he had to leave. This left me feeling completely alone.

I turned to my friends for support, but to my surprise, С ______ . I had spent so much time with this guy and so little time with them, that they did not feel sorry for me when he left. For so long they had become the only constant in my life, and I had taken them for granted over something D ______ .

When my boyfriend came back, our relationship changed. I tried to fix all the aspects in my life that had gone so wrong in the previous six months.

This experience taught me that true friendships will only survive if one puts forth effort to make them last. Keeping friends close will guarantee that E ______ . When a relationship falls apart, a friend will always do everything in their power to make everything less painful. As for me, I try to keep my friends as close as I can. I know they will always support me in whatever I do, and to them, I F ______ .

  1. but we did anyway.

  2. whenever a need arises.

  3. they did not really care.

  4. whenever they need your help.

  5. could not guarantee would even last.

  6. am eternally grateful for a second chance.

  7. someone will always have a shoulder to cry on.

Ответ

A

B

C

D

E

F

2

1

3

5

7

6

Task 6

Mobile phones

 On New Year’s Day, 1985, Michael Harrison phoned his father, Sir Ernest, to wish him a happy new year. Sir Ernest was chairman of Racal Electronics, the owner of Vodafone, A ______ .

At the time, mobile phones weighed almost a kilogram, cost several thousand pounds and provided only 20 minutes talktime. The networks themselves were small; Vodafone had just a dozen masts covering London. Nobody had any idea of the huge potential of wireless communication and the dramatic impact В ______ .

Hardly anyone believed there would come a day when mobile phones were so popular С ______ .But in 1999 one mobile phone was sold in the UK every four seconds, and by 2004 there were more mobile phones in the UK than people. The boom was a result of increased competition which pushed prices lower and created innovations in the way that mobiles were sold.

When the government introduced more competition, companies started cutting prices to attract more customers. Cellnet, for example, changed its prices, D ______ . It also introduced local call tariffs.

The way that handsets themselves were marketed was also changing and it was Finland’s Nokia who made E ______ . In the late 1990s Nokia realized that the mobile phone was a fashion item: so it offered interchangeable covers which allowed you to customize and personalize your handset.

The mobile phone industry has spent the later part of the past decade reducing its monthly charge F ______ , which has culminated in the fight between the iPhone and a succession of touch screen rivals.

  1. trying to persuade people to do more with their phones than just call and text

  2. that there would be more phones in the UK than there are people

  3. and relying instead on actual call charges

  4. that mobile phones would have over the next quarter century

  5. the leap from phones as technology to phones as fashion items

  6. and his son was making the first-ever mobile phone call in the UK

  7. the move to digital technology, connecting machines to wireless networks

Ответ

A

B

C

D

E

F

6

4

2

1

5

3

Task 7

London Zoo

 London Zoo is one of the most important zoos in the world. There are over 12,000 animals at London Zoo and A ______ ! Its main concern is to breed threatened animals in captivity. This means we might be able to restock the wild, should disaster ever befall the wild population.

Partula Snail, Red Crowned Crane, Arabian Oryx, Golden Lion Tamarin, Persian Leopard, Asiatic Lion and Sumatran Tiger are just some of the species London Zoo is helping to save.

That is why it is so important that we fight to preserve the habitats that these animals live in, as well as eliminate other dangers В ______ . But we aim to make your day at London Zoo a fun and memorable time, С ______ .

In the Ambika Paul Children’s Zoo, for instance, youngsters can learn a new love and appreciation for animals D ______ . They can also learn how to care for favourite pets in the Pet Care Centre.

Then there are numerous special Highlight events E ______ unforgettable pony rides to feeding times and spectacular animal displays. You will get to meet keepers and ask them what you are interested in about the animals they care for, F ______ .

Whatever you decide, you will have a great day. We have left no stone unturned to make sure you do!

  1. such as hunting exotic animals and selling furs

  2. as well as the ins and outs of being a keeper at London Zoo

  3. which take place every day, from

  4. because they see and touch them close up

  5. despite the serious side to our work

  6. which demand much time and effort

  7. that is not counting every ant in the colony

Ответ

A

B

C

D

E

F

7

1

5

4

3

2

Task 8

‘Second Stonehenge’ discovered near original

 Archaeologists have discovered evidence of what they believe was a second Stonehenge located a little more than a mile away from the world-famous prehistoric monument.

The new find on the west bank of the river Avon has been called «Bluestonehenge», after the colour of the 25 Welsh stones of A______.

Excavations at the site have suggested there was once a stone circle 10 metres in diameter and surrounded by a henge — a ditch with an external bank, according to the project director, Professor Mike Parker Pearson, of the University of Sheffield.

The stones at the site were removed thousands of years ago but the sizes of the holes in B ______ indicate that this was a circle of bluestones, brought from the Preseli mountains of Wales, 150 miles away.

The standing stones marked the end of the avenue C _____, a 1¾-mile long processional route constructed at the end of the Stone Age. The outer henge around the stones was built about 2400BC but arrowheads found in the stone circle indicate the stones were put up as much as 500 years earlier.

Parker Pearson said his team was waiting for results of radiocarbon dating D _____ whether stones currently in the inner circle of Stonehenge were originally located at the other riverside construction.

Pearson said: «The big, big question is when these stones were erected and when they were removed — and when we get the dating evidence we can answer both those questions.»

He added: «We speculated in the past E ______ at the end of the avenue near the river. But we were completely unprepared to discover that there was an entire stone circle. Another team member, Professor Julian Thomas, said the discovery indicated F______was central to the religious lives of the people who built Stonehenge. «Old theories about Stonehenge that do not explain the evident significance of the river will have to be rethought,» he said. Dr Josh Pollard, project co-director from the University of Bristol, described the discovery as «incredible».

  1. which could reveal

  2. which they stood

  3. which it was once made up

  4. that this stretch of the river Avon

  5. that there might have been something

  6. that it should be considered as integral part

  7. that leads from the river Avon to Stonehenge

Ответ

A

B

C

D

E

F

3

2

7

1

5

4

Task 9

Australia

 Australia was the last great landmass to be discovered by the Europeans. The continent they eventually discovered had already been inhabited for tens of thousands of years.

Australia is an island continent A _____ is the result of gradual changes wrought over millions of years.

B ____, Australia is one of the most stable land masses, and for about 100 million years has been free of the forces that have given rise to huge mountain ranges elsewhere.

From the east coast a narrow, fertile strip merges into the greatly eroded Great Dividing Range, C ____.

The mountains are merely reminders of the mighty range, D ____. Only in the section straddling the New South Wales border with Victoria and in Tasmania, are they high enough to have winter snow.

West of the range of the country becomes increasingly flat and dry. The endless flatness is broken only by salt lakes, occasional mysterious protuberances and some mountains E ____. In places the scant vegetation is sufficient to allow some grazing. However, much of the Australian outback is a barren land of harsh stone deserts and dry lakes.

The extreme north of Australia, the Top End, is a tropical area within the monsoon belt. F ____, it comes in more or less one short, sharp burst. This has prevented the Top End from becoming seriously productive area.

  1. that once stood here

  2. that is almost continent long

  3. whose property is situated to the north of Tasmania

  4. whose landscape — much of bleak and inhospitable

  5. whose beauty reminds of the MacDonald Ranges

  6. Although its annual rainfall looks adequate on paper

  7. Although there is still seismic activity in the eastern highland area

Ответ

A

B

C

D

E

F

4

7

2

1

5

6

Task 10

Scotland Yard

 Scotland Yard is the headquarters of the Metropolitan Police in London. To most people, its name immediately brings to mind the picture of a detective — cool, efficient, ready to track down any criminal, or a helmeted police constable — A____ and trusty helper of every traveller from overseas.

Scotland Yard is situated on the Thames Embankment close to the Houses of Parliament and the familiar clock tower of Big Ben, and its jurisdiction extends over 740 square miles with the exception of the ancient City of London, B____.

One of the most successful developments in Scotland Yard’s crime detection and emergency service has been the “999 system”. On receipt of a call the 999 Room operator ascertains by electronic device the position of the nearest available police car, C ____. Almost instantly a message is also sent by teleprinter to the police station concerned so that within seconds of a call for assistance being received, a police car is on its way to the scene. An old-established section of the Metropolitan police is the Mounted Branch, with its strength of about 200 horses stabled at strategic points. These horses are particularly suited to ceremonial occasions, D ____.

An interesting branch of Scotland Yard is the branch of Police Dogs, first used as an experiment in 1939. Now these dogs are an important part of the Force. One dog, for example, can search a warehouse in ten minutes, E ____.

There is also the River Police, or Thames Division, which deals with all crimes occurring within its river boundaries.

There are two other departments of Scotland Yard – the Witness Room (known as the Rogues’ Gallery) where a photographic record of known and suspected criminals is kept, and the Museum, F ____.

  1. which is contacted by radio

  2. that familiar figure of the London scene

  3. for they are accustomed to military bands

  4. which possesses its own separate police force

  5. which contains murder relics and forgery exhibits

  6. that this policeman will bring the criminal to justice

  7. whereas the same search would take six men an hour

Ответ

A

B

C

D

E

F

2

4

1

3

7

5

Task 11

Harry Potter course for university students 

Students of Durham University are being given the chance to sign up to what is thought to be the UK’s first course focusing on the world of Harry Potter. Although every English-speaking person in the world knows about Harry Potter books and films, few have thought of using them as a guide to … modern life.

The Durham University module uses the works of JK Rowling A ______ modern society. “Harry Potter and the Age of Illusion” will be available for study next year. So far about 80 undergraduates have signed В ______ a BA degree in Education Studies. Future educationalists will analyse JK Rowling’s fanfiction from various points of view.

A university spokesman said: “This module places the Harry Potter novels in a wider social and cultural context.” He added that a number of themes would be explored, С ______ the classroom, bullying, friendship and solidarity and the ideals of and good citizenship.

The module was created by the head of the Department of Education at Durham University. He said the idea for the new module had appeared in response D ______ body: “It seeks to place the series in its wider social and cultural context and will explore some fundamental issues E ______ . You just need to read the academic writing which started F ______ that Harry Potter is worthy of serious study.”

  1. up for the optional module, part of

  2. to emerge four or five years ago to see

  3. to examine prejudice, citizenship and bullying in

  4. such as the response of the writer

  5. including the world of rituals, prejudice and intolerance in

  6. to growing demand from the student

  7. such as the moral universe of the school

Ответ

A

B

C

D

E

F

3

1

5

6

7

2

Task 12

Laughing and evolution

 The first hoots of laughter from an ancient ancestor of humans could be heard at least 10 million years ago, according to the results of a new study. Researchers used recordings of apes and babies being tickled A ______ to the last common ancestor that humans shared with the modern great apes, which include chimpanzees, gorillas and orangutans.

The finding challenges the opinion В ______ , suggesting instead that it emerged long before humans split from the evolutionary path that led to our primate cousins, between 10m and 16m years ago.

“In humans, laughing can be the strongest way of expressing how much we are enjoying ourselves, but it can also be used in other contexts, like making fun of someone,” said Marina Davila Ross, a psychologist at Portsmouth University. “I was interested in С ______ .”

Davila Ross travelled to seven zoos around Europe and visited a wildlife reserve in Sabah, Borneo, to record baby and juvenile apes D ______ . Great apes are known to make noises that are similar to laughter when they are excited and while they are playing with each other.

Davila Ross collected recordings of laughter from 21 chimps, gorillas, orangutans and bonobos and added recordings of three babies that were tickled to make them laugh.

To analyze the recordings, the team put them into a computer program. “Our evolutionary tree based on these acoustic recordings alone showed E ______ , but furthest from orangutans, with gorillas somewhere in the middle.” said Davila Ross. “What this shows is strong evidence to suggest F ______ .”

  1. whether laughing emerged earlier on than humans did

  2. to create the evolutionary tree linking humans and apes

  3. that laughter is a uniquely human trait

  4. that humans were closest to chimps and bonobos

  5. that laughing comes from a common primate ancestor

  6. while their caretakers tickled them

  7. to trace the origin of laughter back

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Task 13

Nenets culture affected by global warming

 For 1,000 years the indigenous Nenets people have migrated along the 450-mile- long Yamal peninsula in northern Russia. In summer they wander northwards, taking their reindeer with them. In winter they return southwards.

But this remote region of north-west Siberia is now being affected by global warming. Traditionally the Nenets travel across the frozen River Ob in November A ___ around Nadym. These days, though, this annual winter migration is delayed. Last year the Nenets, together with many thousands of reindeer, had to wait until late December В ____ .

“Our reindeer were hungry. There wasn’t enough food,” Jakov Japtik, a Nenets reindeer herder, said. “The snow is melting sooner, quicker and faster than before. In spring it’s difficult for the reindeer to pull the sledges. They get tired,” Japtik said.

Herders say that the peninsula’s weather is increasingly unpredictable — with unseasonal snowstorms  С ___, and milder longer autumns. In winter, temperatures used to go down to -50°C. Now they are normally around -30°C, according to Japtik. “Obviously we prefer -30°C. But the changes aren’t good for the reindeer D ___,” he said, setting off on his sledge to round up his reindeer herd.

Even here, in one of the most remote parts of the planet, E __ . Last year the Nenets arrived at a regular summer camping spot and discovered that half of their lake had disappeared. The water had drained away after a landslide. The Nenets report other curious changes — there are fewer mosquitoes and a strange increase in flies. Scientists say there is unmistakable evidence F ___ .

  1. when the ice was finally thick enough to cross

  2. that the impact on Russia would be disastrous

  3. the environment is under pressure

  4. and in the end what is good for the reindeer is good for us

  5. and set up their camps in the southern forests

  6. that Yamal’s ancient permafrost is melting

  7. when the reindeer give birth in May

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Task 14

Duration of life and its social implications

The world’s population is about to reach a landmark of huge social and economic importance, when the proportion of the global population over 65 outnumbers children under 5 for the first time. A new report by the US census bureau shows A____ , with enormous consequences for both rich and poor nations.

The rate of growth will shoot up in the next couple of years. The В ___ a combination of the high birth rates after the Second World War and more recent improvements in health that are bringing down death rates at older ages. Separate UN forecasts predict that the global population will be more than nine billion by 2050.

The US census bureau was the first to sound the С ___ . Its latest forecasts warn governments and international bodies that this change in population structure will bring widespread challenges at every level of human organization, starting with the structure of the family, which will be transformed as people live longer. This will in turn place new burdens on careers and social services providers, D ___ for health services and pensions systems.

“People are living longer and, in some parts of the world, healthier lives,” the authors conclude. “This represents one of the greatest achievements of the last century but also a significant challenge E ___ population.”

Ageing will put pressure on societies at all levels. One way of measuring that is to look at the older dependency ratio, F ___ that must be supported by them. The ODR is the number of people aged 65 and over for every 100 people aged 20 to 64. It varies widely, from just six in Kenya to 33 in Italy and Japan. The UK has an ODR of 26, and the US has 21.

  1. which recently replaced Italy as the world’s oldest major country

  2. alarm about these changes

  3. a huge shift towards an ageing population

  4. change is due to

  5. while patterns of work and retirement will have huge implications

  6. which shows the balance between working-age people and the older

  7. as proportions of older people increase in most countries

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Task 15

Elephants sense ‘danger’ clothes

 St Andrews University researchers discovered that elephants could recognise the degree of danger posed by various groups of individuals. The study found that African elephants always reacted with fear A ______ previously worn by men of the Maasai tribe. They are known to demonstrate their courage by В ______ .

The elephants also responded aggressively to red clothing, which defines traditional Maasai dress.

However, the elephants showed a much milder reaction to clothing previously worn by the Kamba people, С ______ and pose little threat.

The researchers first presented elephants with clean, red clothing and with red clothing that had been worn for five days by D ______ .

They revealed that Maasai-smelt clothing motivated elephants to travel significantly faster in the first minute after they moved away.

They then investigated whether elephants could also use the colour of clothing as a cue to classify a potential threat and found the elephants reacted with aggression E ______ . This suggested that they associated the colour red with the Maasai.

The researchers believe the distinction in the elephants’ emotional reaction to smell and colour might be explained by F ______ . They might be able to distinguish among different human groups according to the level of risk they posed.

«We regard this experiment as just a start to investigating precisely how elephants ‘see the world’, and it may be that their abilities will turn out to equal or exceed those of our closer relatives, the monkeys and apes,» researchers added.

  1. either a Maasai or a Kamba man

  2. who do not hunt elephants

  3. when they detected the smell of clothes

  4. who carried out the research

  5. the amount of risk they sense

  6. spearing elephants

  7. when they spotted red but not white cloth

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Task 16

Culture and customs

 In less than twenty years, the mobile telephone has gone from being rare, expensive equipment of the business elite to a pervasive, low-cost personal item. In many countries, mobile telephones A ___ ; in the U.S., 50 per cent of children have mobile telephones. In many young adults’ households it has supplanted the land-line telephone. The mobile phone is В ___ , such as North Korea.

Paul Levinson in his 2004 book Cellphone argues that by looking back through history we can find many precursors to the idea of people simultaneously walking and talking on a mobile phone. Mobile phones are the next extension in portable media, that now can be С ___ into one device. Levinson highlights that as the only mammal to use only two out of our four limbs to walk, we are left two hands free D ___ — like talking on a mobile phone.

Levinson writes that “Intelligence and inventiveness, applied to our need to communicate regardless of where we may be, led logically and eventually to telephones that we E ___ .”

Given the high levels of societal mobile telephone service penetration, it is a key means for people F ___ . The SMS feature spawned the «texting» sub-culture. In December 1993, the first person-to-person SMS text message was transmitted in Finland. Currently, texting is the most widely-used data service; 1.8 billion users generated $80 billion of revenue in 2006.

  1. to perform other actions

  2. outnumber traditional telephones

  3. to communicate with each other

  4. combined with the Internet

  5. to serve basic needs

  6. banned in some countries

  7. carry in our pockets

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Task 17

My Stage

 My family moved to Rockaway, New Jersey in the summer of 1978. It was there that my dreams of stardom began.

I was nine years old. Heather Lambrix lived next door, and she and I became best friends. I thought she was so lucky A ___ . She took tap and jazz and got to wear cool costumes with bright sequences and makeup and perform on stage. I went to all of her recitals and В ___ .

My living room and sometimes the garage were my stage. I belonged to a cast of four, which consisted of Heather, my two younger sisters, Lisa and Faith, and I. Since I was the oldest and the bossiest, I was the director. Heather came with her own costumes С ___ . We choreographed most of our dance numbers as we went along. Poor Faith … we would throw her around D ___ . She was only about four or five … and so agile. We danced around in our bathing suits to audiocassettes and records from all the Broadway musicals. We’d put a small piece of plywood on the living room carpet, E ___ . And I would imitate her in my sneakers on the linoleum in the hall. I was a dancer in the making.

My dad eventually converted a part of our basement into a small theater. He hung two “spotlights” and a sheet for a curtain. We performed dance numbers to tunes like “One” and “The Music and the Mirror” from A Chorus Line. I sang all the songs from Annie. I loved to sing, F ___. I just loved to sing. So I belted out songs like “Tomorrow”, “Maybe” and “What I Did For Love.” I knew then, this is what I wanted to do with my life.

  1. like she was a rag doll

  2. whether I was good at it or not

  3. wished I, too, could be on stage

  4. and I designed the rest

  5. and I was star struck

  6. so Heather could do her tap routine

  7. because she got to go to dance lessons

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Task 18

Cat’s punctuality

 Sergeant Podge, a Norwegian Forest Cat, disappears from his owner’s home in a small town in Kent, every night. But what baffles his owner, Liz Bullard, mostly is the fact that the next morning, the 12-year-old cat always pops up in exactly the same place, A ___ . And every morning Ms. Bullard takes her son to school before collecting Sergeant Podge.

She said that the routine had set in earlier this year, when Sergeant Podge disappeared one day. Ms. Bullard spent hours telephoning her neighbours В ___ .

An elderly woman living about one and a half miles away called back to inform Ms. Bullard that she had found a cat matching Sergeant Podge’s description. Ms. Bullard picked him up but within days he vanished from sight again. She rang the elderly woman С ___ .

She said a routine has now become established, where each morning she takes her son to school before driving to collect Sergeant Podge D ___ .

It is thought Sergeant Podge walks across a golf course every night to reach his destination.

Ms. Bullard said: “If it’s raining he may be in the bush but he comes running if I clap my hands.” All she has to do is open the car passenger door from the inside for Sergeant Podge to jump in.

Ms. Bullard also makes the trip at weekends and during school holidays — E ___ .

She does not know why, after 12 years, Sergeant Podge has begun the routine but explained that another woman who lived nearby used to feed him sardines, and that he may be F ___ .

His owner doesn’t mind his wandering off at night as long as she knows where to collect him.

  1. on the look-out for more treats

  2. from the pavement between 0800 and 0815 GMT

  3. to discover Sergeant Podge was back outside her home

  4. on a pavement about one and a half miles (2.4km) away

  5. to identify if anyone had bumped into him

  6. when her son is having a lie-in

  7. collected by car every morning

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Task 19

Do you speak English?

When I arrived in England I thought I knew English. After I’d been here an hour I realized that I did not understand one word. In the first week I picked up a tolerable working knowledge of the language and the next seven years convinced me gradually but thoroughly that I A ______ , let alone perfectly. This is sad. My only consolation being that nobody speaks English perfectly.

Remember that those five hundred words an average Englishman uses are B ______ . You may learn another five hundred and another five thousand and yet another fifty thousand and still you may come across a further fifty thousand C ______ .

If you live here long enough you will find out to your greatest amazement that the adjective nice is not the only adjective the language possesses, in spite of the fact that D ______ . You can say that the weather is nice, a restaurant is nice, Mr. Soandso is nice, Mrs. Soandso’s clothes are nice, you had a nice time, E ______ .

Then you have to decide on your accent. The easiest way to give the impression of having a good accent or no foreign accent at all is to hold an unlit pipe in your mouth, to mutter between your teeth and finish all your sentences with the question: “isn’t it?” People will not understand much, but they are accustomed to that and they will get a F ______ .

  1. whatever it costs

  2. most excellent impression

  3. you have never heard of before, and nobody else either

  4. in the first three years you do not need to learn or use any other adjectives

  5. would never know it really well

  6. far from being the whole vocabulary of the language

  7. and all this

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Task 20

Before the Hubble Space Telescope was launched, scientists thought they knew the universe. They were wrong.

The Hubble Space Telescope has changed many scientists’ view of the universe. The telescope is named after American astronomer Edwin Hubble, A ______ .

He established that many galaxies exist and developed the first system for their classifications.

In many ways, Hubble is like any other telescope. It simply gathers light. It is roughly the size of a large school bus. What makes Hubble special is not what it is, B ______ .

Hubble was launched in 1990 from the “Discovery” space shuttle and it is about 350 miles above our planet, C ______ .

It is far from the glare of city lights, it doesn’t have to look through the air, D ______ .

And what a view it is! Hubble is so powerful it could spot a fly on the moon. Yet in an average orbit, it uses the same amount of energy as 28100-watt light bulbs. Hubble pictures require no film. The telescope takes digital images E ______ .

Hubble has snapped photos of storms on Saturn and exploding stars. Hubble doesn’t just focus on our solar system. It also peers into our galaxy and beyond. Many Hubble photos show the stars that make up the Milky Way galaxy. A galaxy is a city of stars.

Hubble cannot take pictures of the sun or other very bright objects, because doing so could “fry” the telescope’s instruments, but it can detect infrared and ultra violet light F ______ .

Some of the sights of our solar system that Hubble has glimpsed may even change the number of planets in it.

  1. which is above Earth’s atmosphere.

  2. which are transmitted to scientists on Earth.

  3. which is invisible to the human eye.

  4. who calculated the speed at which galaxies move.

  5. so it has a clear view of space.

  6. because many stars are in clouds of gas.

  7. but where it is.

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Task 21

The science of sound, or acoustics, as it is often called, has been made over radically within a comparatively short space of time. Not so long ago the lectures on sound in colleges and high schools dealt chiefly with the vibrations of such things as the air columns in organ pipes. Nowadays, however, thanks chiefly to a number of electronic instruments engineers can study sounds as effectively A ____ . The result has been a new approach to research in sound. Scientists have been able to make far-reaching discoveries in many fields of acoustics B _____ .

Foremost among the instruments that have revolutionized the study of acoustics are electronic sound-level meters also known as sound meters and sound-intensity meters. These are effective devices that first convert sound waves into weak electric signals, then amplify the signals through electronic means C ______ . The intensity of a sound is measured in units called decibels. “Zero” sound is the faintest sound D ______ . The decibel measures the ratio of the intensity of a given sound to the standard “zero” sound. The decibel scale ranges from 0 to 130. An intensity of 130 decibels is perceived not only as a sound, but also E ______ . The normal range of painlessly audible sounds for the average human ear is about 120 decibels. For forms of life other than ourselves, the range can be quite different.

The ordinary sound meter measures the intensity of a given sound, rather than its actual loudness. Under most conditions, however, it is a quite good indicator of loudness. Probably the loudest known noise ever heard by human ears was that of the explosive eruption in August, 1883, of the volcano of Krakatoa in the East Indies. No electronic sound meters, of course, were in existence then, but physicists estimate that the sound at its source must have had an intensity of 190 decibels, F ______ .

  1. and finally measure them.

  2. since it was heard 3,000 miles away.

  3. and they have been able to put many of these discoveries to practical use.

  4. that loud sound is of high intensity.

  5. as they study mechanical forces.

  6. as a painful sensation in the ear.

  7. that the unaided human ear can detect.

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Task 22

Chocolate 

Chocolate is made from a number of raw and processed foods produced from the seeds of tropical cacao trees. Cacao has been cultivated in A ______ at least 3000 years. For most of this time it was made into a drink called, in translation — “bitter water”. This is because В ______ to be fermented to develop a palatable flavour. After fermentation the beans are dried and roasted and the shell is removed to produce cacao nibs. These are then ground and liquefied into chocolate liquor. The liquor is then processed into cocoa solids or cocoa butter. Pure chocolate contains primarily cocoa solids and butter in different proportions. Much of С ______ with added sugar. Milk chocolate is sweetened chocolate that additionally contains either milk powder or condensed milk. White chocolate on the other D ______ is therefore not a true chocolate. Chocolate contains theobromine and phenethylamine which have physiological effects on the body. It is similar to serotonin levels in the brain. Scientists claim E ______ , can lower blood pressure. Recently, dark chocolate has also been promoted for its health benefits. But pet owners should remember that the presence of theobromine makes it toxic to cats and dogs. Chocolate is now one F______ , although 16 of the top 20 chocolate consuming countries are in Europe. Also interesting is that 66% of world chocolate is consumed between meals.

  1. the chocolate consumed today is made

  2. that chocolate, eaten in moderation

  3. central and southern America for

  4. of the world’s most popular flavours

  5. hand contains no cocoa solids and

  6. cacao seeds are intensely bitter and have

  7. many countries worldwide at

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Task 23

Reality TV

 Reality TV seems to dominate broadcasting these days. But what is it, how did it emerge and why on earth is it so popular? The first question is easily answered. Reality TV A ______ presents unscripted, dramatic or humorous situations or events. It can involve celebrities В ______ of the public. Reality TV has been gradually growing in importance for over 60 years. “Candid Camera” — the show that filmed ordinary people reacting to set ups and pranks — started in 1948. Some people, however, believe it was the Japanese with their awful shows in the 1980s and 90s that brought reality TV to centre stage. Others believe С ______ that is called “Big Brother” was the show that spawned the reality TV age. But why are the shows so popular? Different theories come to life. Some believe that it is D ______ we like to watch horrible behaviour: the same instinct that once inspired the ancient Romans to go and watch gladiators destroy each other at the Coliseum. Others suggest a kind of voyeurism is involved there — an unhealthy curiosity to spy on other people’s lives.

Whatever the real reason — the trend seems to have already peaked. A lot of such shows E ______ or are expected to go in the near future. And the replacement seems to be talents shows — watching competitions in dance, singing and general entertainment. Does it mean that people are changing? It is too early to say. Most agree that these F ______ .

  1. due to basic human instinct that

  2. is still early to judge

  3. are simply the cycles of fashion

  4. but more usually the stars are members

  5. that the television phenomenon

  6. is a type of programme that

  7. seem to have disappeared

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Task 24

Mikhail Lomonosov and Moscow State University

 Mikhail Lomonosov was one of the intellectual titans of XVIII century. His interests ranged from history, rhetoric, art and poetry A ______ . Alexander Pushkin described him as В ______ , whose lifelong passion was learning.

Lomonosov’s activity is a manifestation of the enormous potential of the Russian scientific community. Peter I reformed Russia, which allowed the country to reach the standard of С ______ many spheres. Great importance was placed on education. St. Petersburg Academy of Sciences, founded by Peter I, established a university and a grammar school to educate intellectuals and researchers the country needed; however, these educational establishments could not fulfill the task they took on. It was Michail Lomonosov D ______ of establishing a university in Moscow. An influential courtier and the E ______ Count Shuvalov supported Lomonosov’s plans for a new university and presented them to the Empress.

In 1755, on 25 January-St. Tatiana’s Day according to the Russian Orthodox Church calendar — Elizaveta signed the decree that a university should be founded in Moscow. The opening ceremony took place on 26 April, when Elizaveta’s coronation day was celebrated. Since 1755 25 January and 26 April F ______ Moscow University; the annual conference where students present the results of their research work is traditionally held in April.

  1. who suggested in his letter to Count Shuvalov the idea

  2. to mechanics, chemistry and mineralogy

  3. a person of formidable willpower and keen scientific mind

  4. favourite of Empress Elizaveta Petrovna, the patron of arts and science

  5. the contemporary European powers in

  6. are marked by special events and festivities at

  7. famous among all educated people

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Task 25

Window Shopping

 The day would be spent with my best friends Kath and Kate. We are actually three Catherines (by birth spelt with a C), A______ we are all K’s: Kat (that’s me), Kath and Kate — the 3K Window Shopping gang!

Window shopping is simply wonderful. You can look at any outfit. You can try on В ______ not a single item on sale for which the price is a problem. You will try something on, ponder, pout, twirl, think hard, check yourself in the mirror one last time and finally reflect С ______ right for you! The highlight of this regular adventure however, is generally the 3K chocolate and ice cream break in the Shopping Centre’s top floor cafii Of course we do not believe that we are wasting anyone’s time. We do D ______ as well, but a reliable equation for us is — 3Ks + shopping mall = a good time.

But E ______ out to be especially memorable. One of the stores had a questionnaire lottery with the first prize being a voucher worth £200. We filled in the question forms while in the cafiiand returned to the store by their 2.00pm deadline. Kate won the first prize but we had decided in advance that if any of us won something, we would share equally: All for one К and one for all! At this point our morning of window shopping paid off. We completed F ______ slightly less than 10 minutes: three skirts, three hats and three belts and three very OK, K’s.

  1. not like to spend our time

  2. that it’s probably not quite

  3. that particular day turned

  4. our real shopping in

  5. sometimes go shopping for real

  6. anything you want and there is

  7. but when we are together

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Task 26

The Hotel

 “Have you stayed with us before sir?” asked the receptionist. His accent sounded middle-European; Czech possibly or Polish. Actually I hadn’t stayed at this particular hotel before A ______ to many others from the same chain that I had stayed at. “No — first time” I replied with unnecessary brevity. The thing is I always feel В ______ rather than treated as an individual. Every word that I was about to hear, I had heard before — delivered no doubt from the depths of a tourism and hospitality course. “Welcome to Newcastle sir. Is this your first visit to our city? Can I trouble you to complete this form? Actually the first two lines and the signature at the bottom will do. Would you like С ______ , Sir? This will automatically unlock room facilities like mini-bar and telephone and any other extras you may require. Can I see your passport sir?” The questions and information D ______ responses were actually required and I handed over my passport, credit card and partly filled out form. I was tempted to write under name and address “Donald Duck, Duck Towers, Disney Street” — E ______ ever read the form again. But being a creature of habit I wrote my real name and address. While my card was being processed I looked across the reception area through the wall height windows to the beautiful River Tyne. A wave of nostalgia came over me. It was good to be back. I found myself thinking about her again and wondering F ______ a voice broke in: “It’s a plastic key card sir. You also need it to activate the lift and when you get to your room, plug it into the switch on the left as you open the door. It will automatically supply electricity to the room. Any help with your baggage? No? Then enjoy your stay”. The accomplished young Pole smiled as he delivered the final command and duly processed, I proceeded to the card activated lift.

  1. me to take a print of your credit card

  2. points poured out smoothly, no verbal

  3. if I would even see her when

  4. although it seemed virtually identical

  5. so sure was I that nobody would

  6. me to help you with your luggage

  7. as if I am being processed like a product

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Task 27

Lindsay Wildlife Museum

 Lindsay Wildlife Museum is a unique natural history and environmental education centre where visitors can listen to the cry of a red-tailed hawk, go eye-to-eye with a grey fox and watch a bald eagle eat lunch. More than fifty species of native California animals are on exhibit here.

 Thousands of school children learn about the natural environment in their classrooms A ____ of the museum. Nature- and science- oriented classes and trips are offered for adults and children. More than 600 volunteers help to feed and care for wild animals, В _____. Volunteers are active in the museum’s work, contributing С ____.

 The museum was founded by a local businessman, Alexander Lindsay. Sandy, as friends knew him, started teaching neighborhood children about nature in the early 1950s. Initially housed in an elementary school, the museum began offering school-aged children summer classes, D ____.

 After nearly a decade of the museum operation, it became apparent E ____. With a new 5,000 square-foot home, the museum could now develop and display a permanent collection of live, native wildlife and natural history objects. People came to the museum for help with wild animals F ___ urban growth. In response, a formal wildlife rehabilitation programme — the first of its kind in the United States of America — began in 1970.

  1. that a permanent, year-round site was necessary

  2. as well as field trips focused on the natural world

  3. many hours of service to wildlife care and fundraising

  4. that had been injured or orphaned because of intense

  5. that needed public attention and a new building

  6. as well as teach children and adults about nature

  7. through education programmes and on-site tours

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Task 28

America’s fun place on America’s main street

 If any city were considered a part of every citizen in the United States, it would be Washington, DC. To many, the Old Post Office Pavilion serves A ____. If you are in the area, be a part of it all by visiting us — or В ____. Doing so will keep you aware of the latest musical events, great happenings and international dining, to say the least.

Originally built in 1899, the Old Post Office Pavilion embodied the modern spirit С ____. Today, our architecture and spirit of innovation continues to evolve and thrive. And, thanks to forward-thinking people, you can now stroll through the Old Post Office Pavilion and experience both D ____ with international food, eclectic shopping and musical events. All designed to entertain lunch, mid-day and after work audiences all week long.

A highlight of the Old Post Office Pavilion is its 315-foot Clock Tower. Offering a breath-taking view of the city, National Park Service Rangers give free Clock Tower tours every day! Individuals and large tour groups are all welcome. The Old Post Office Clock Tower also proudly houses the official United States Bells of Congress, a gift from England E ____. The Washington Ringing Society sounds the Bells of Congress every Thursday evening and on special occasions.

Visit the Old Post Office Pavilion, right on Pennsylvania Avenue between the White House and the Capitol. It is a great opportunity F ____, this is a landmark not to be missed no matter your age.

  1. that are offered to the visitors

  2. its glamorous past and fun-filled present

  3. as a landmark reminder of wonderful experiences

  4. by joining our e-community

  5. that was sweeping the country

  6. celebrating the end of the Revolutionary War

  7. to learn more about American history

Ответ

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Task 29

Number of teenagers with Saturday job drops

 The number of teenagers with Saturday jobs has dropped. Young people do not acquire any experience for their CVs — a crucial step towards getting full-time work. The proportion of teenagers combining part-time jobs with school or college has slumped from 40% in the 1990s to around 20% now, according to the UK Commission for Employment and Skills (UKCES), a government agency. Latest figures show that only A ____ in 1997.

The trend is not just recession-related, but the result of an increasing expectation В ____ well as a falling number of Saturday jobs, according to the report. Many of the jobs that young people do, such as bar work, are in long-term decline, and are forecast to decline further over the next decade.

«Recruiters place significant emphasis on experience С ____,» the report says. Word of mouth is the most common way to get a job, D _____ young people are unable to build up informal contacts, it adds.

Ms. Todd, a commissioner at the UKCES, said: «There’s more emphasis on doing well at school, young people are finding less time to do what they would have done a few years ago.» «I think it’s also the changing structure of the labour market. Retail is still a big employer, E ____. As a consequence, we need to think about how we get young people the work experience they need.»

A new initiative to send employees into state schools to talk about their careers was also launched recently. The scheme, Inspiring the Future, is meant to give state schoolchildren access to the kind of careers advice that private schools offer. The deputy prime minister said: «The power of making connections F ____ and can be life-changing.»

  1. that it was researching the system of funding education after 16

  2. 260,000 teenagers have a Saturday job compared with 435,000

  3. but young people are leaving education increasingly less experienced

  4. that inspire young people is immeasurable

  5. but an increasing shortage of work experience means

  6. that young people should stay on at school, as

  7. but a lot more of it is being done online

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Task 30

Lots of fun in Cardiff

 As you would expect of a capital city, Cardiff offers a huge choice of exciting sport and entertainment throughout the year.

Every March the city celebrates St. David, Wales’ patron saint, with parades and music. August sees the International Festival of Street Entertainment, with the heart of the city A ____. Family fun days in the parks and at the waterfront are part of this sensational summer scene. Brass and military bands are often to be seen on Cardiff s streets. Between May and October the world’s only seagoing paddle steamer cruises from Cardiff’s seaside resort.

In autumn the fun continues with Cardiff s Festival of the Arts В _____. Music is at the centre of the festival, with international stars С ____. Christmas in Cardiff is full of colour and festivities. The truly spectacular Christmas illuminations have earned Cardiff the title of «Christmas City». And there is entertainment for all the family, D ____.

There is always something happening in Cardiff. The BBC National Orchestra of Wales and Welsh National Opera can both be heard here. Cardiff previews many London «West End» shows E _____.

The city’s range of accommodation facilities is truly impressive, F ____. And with a city as compact as Cardiff there are places to stay in all price brackets.

  1. from international names to family-run guest houses

  2. joining some of Wales’ most talented musicians

  3. having their summer holidays in Cardiff

  4. that usually attract hundreds of theatre lovers

  5. which features music, film, literature and graphics

  6. from pantomimes to Christmas tree celebrations

  7. beating with dance and theatrical performances

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Task 31

Changing image

 For more than 200 years Madame Tussaud’s has been attracting tourists from all over the world and it remains just as popular as it ever was. There are many reasons for this enduring success, but at the heart of it all is good, old-fashioned curiosity.

Madame Tussaud’s original concept has entered a brand new era of interactive entertainment A _____. Today’s visitors are sent on a breathtaking journey in black cabs through hundreds of years of the past. They have a unique chance to see the great legends of history, В _____ of politics.

Much of the figure construction technique follows the traditional pattern, beginning whenever possible with the subject С _____ and personal characteristics. The surprising likeliness of the wax portraits also owes much to many stars D _____, either by providing their stage clothes, or simply giving useful advice.

The museum continues constantly to add figures E ____ popularity. The attraction also continues to expand globally with established international branches in New York, Hong Kong, Amsterdam and many other cities. And they all have the same rich mix of interaction, authenticity and local appeal.

The museum provides a stimulating and educational environment for schoolchildren. Its specialists are working together with practicing teachers and educational advisors to create different programmes of activities, F ____.

  1. as well as resources on art, technology and drama

  2. as well as the idols of popular music and the icons

  3. who is sitting to determine exact measurements

  4. ranging from special effects to fully animated figures

  5. ranging from all kinds of souvenirs to sports equipment

  6. that reflect contemporary public opinion and celebrity

  7. who are eager to help in any possible way they can

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Task 32

Saturday jobs: memories of weekend working

 Research has shown a sharp fall in the number of teenagers who do Saturday jobs. It seems such a shame — my Saturday job as a kitchen porter was something of a rite of passage. I’ll never forget long hours A _____, scouring grease off huge saucepans and griddles. Working atmosphere there helped me grow a thicker skin, develop quicker banter and, most importantly, taught me the value of hard work. It also resulted in a steady supply of cash, В ____. I’m not the only one who has strong memories of weekend work. DJ Trevor Nelson said everyone should be able to have a Saturday job: «It taught me a lot, С ____.»

The link between the type of Saturday job a celebrity performed and their later career is sometimes obvious. Dragon’s Den star and businessman Peter Jones, for example, showed early promise by starting his own business. «I passed my Lawn Tennis Association coaching exam, D ____,» he explains. «At the start I was coaching other kids, E ____, for which I could charge £25-30 an hour. While my friends on milk rounds were getting £35 a week, I was doing five hours on a Saturday and earning four times as much.»

Skier Chemmy Alcott got a job working for the Good Ski Guide, on the advertising side. «It became clear to me what my personal value to companies could be. It led directly to me finding my head sponsor … and it offered me an eight-year contract. That gave me the financial backing F ____.»

As part of its response to the Saturday job statistics, the UK Commission for Employment and Skills said a lack of early work opportunities makes it harder for young people to acquire experience for their СVs.

  1. and things would be different if everyone was given the chance

  2. which let me know he approved of me

  3. and I persuaded my local club to let me use a court on Saturdays

  4. which I needed to become a professional skier

  5. which I would happily spend as I liked

  6. that I spent in the kitchen of a busy country pub in East Sussex

  7. but soon I got adults wanting to book lessons

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Task 33

Orient Express

 In the early 1860s, trains were the preferred way to travel. They weren’t particularly comfortable, however, until American engineer George Mortimer Pullman decided to make trains more luxurious.

By the late 1860s, trains furnished not only sleeping cars, but kitchen and dining facilities, where A _____. This was innovative for the time, and was aimed to encourage people В _____. The first of these Pullman trains in England ran from London to Brighton and used electricity for illumination.

In 1881, another railway entrepreneur, George Nagelmacker, introduced the use of a restaurant car onboard, and the first Orient Express train service was begun. Running from Paris to Romania the route included Strasbourg, Vienna, Budapest and Bucharest.

Thanks to the 12 mile Simplon Tunnel, С _____, the Orient Express expanded, including a route to Istanbul, and the legendary romance of the Orient Express was in full swing.

Everyone in the social register, including royalty, chose to travel on the wheels of that luxury hotel D _____ in wealthy surroundings. Legends, stories, and intrigue surrounded those trips to exotic places, and those famous people E _____.

Unfortunately, during World War II this luxury travel was closed for the most part, and later, after the war, F ____ to start it again. Within the next few years airplane travel became popular, and train passenger service declined.

  1. elegant meals were served to passengers

  2. to use trains for long distance travel and vacations

  3. who rode the train

  4. who wrote about it

  5. which connected Switzerland and Italy

  6. that served dishes and wines

  7. there was no money

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Task 34

Arizona’s world class cruise

 Spectacular Canyon Lake is situated in the heart of the Superstition Mountains in Arizona, giving home to the Dolly Steamboat. The Dolly Steamboat, A ____, now cruises the secluded inner waterways of this beautiful lake. It is worth exploring this favourite destination of President Theodore Roosevelt who declared, «The Apache Trail and surrounding area combines the grandeur of the Alps, the glory of the Rockies, the magnificence of the Grand Canyon and then adds something В ____.» You will marvel as you travel up to the national forest, which provides the most inspiring and beautiful panorama С ____. Every trip brings new discoveries of rock formations, geological history, and the flora and fauna distinct to the deserts of Arizona.

Once aboard the Dolly Steamboat, you may view the majestic desert big horn sheep, bald eagles and a host bird of other wildlife, water fowl, D ____. Experience the unique sound harmony that is created by the waters of Canyon Lake. Stretch out and relax at one of the tables or stand next to the railings on the deck. There is plenty of leg room on the Dolly. You will get a unique chance to listen to the captain E ____.

All the passengers are treated with outstanding service and personal attention to every need. Feel free to ask questions, move about and mingle with the crew. So enjoy an unforgettable vacation cruise and see F ____ ,like a ride on Arizona’s Dolly Steamboat.

  1. that nature has ever created in the wild

  2. that none of the others have

  3. hovering over the magnificent lake

  4. who retells the legends of the mysterious past

  5. for yourself why there is nothing quite

  6. who pays much attention to children’s safety

  7. continuing a tradition of cruising since 1925

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Task 35

US Congress

 The Congress of the United States of America is an important part of the US federal government.

It is an assembly of elected representatives A ____ but not to select the chief executive of the nation; that individual is elected by the people.

Congress is not a single organization; it is a vast and complex collection of organizations B ____ and through which members of Congress form alliances.

C ____, in which political parties are the only important kind of organization, parties are only one of many important units in Congress.

In fact other organizations have grown in number D ____.

The Democrats and Republicans in the House and the Senate are organized by party leaders, E ____ within the House and Senate. The party structure is essentially the same in the House as in the Senate, though the titles of various posts are different.

But leadership carries more power in the House than in the Senate because of the House rules. F _____, the House must restrict debate and schedule its business with great care; thus leaders who do the scheduling and who determine how the rules shall be applied usually have substantial influence.

  1. as party influence has declined

  2. against the spirit of the Constitution

  3. being so large (435 members)

  4. empowered to make laws

  5. unlike the British Parliament

  6. by which the business of Congress is carried on

  7. who in turn are elected by the full party membership

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Task 36

The Trailblazers

 In the early 1800s, the area that would become the western United States was completely undeveloped.

Explorers, hunters, traders, and settlers had to blaze their own trails. A____ to move possessions and supplies became common place.

Manifest Destiny was the belief that Americans had a God-given right to take over the continent. As they moved west, settlers used this policy B_____ to new people and territories.

Trails increased trade opportunities between western and eastern regions, and the U.S. economy prospered C_____ on each other for goods.

To achieve Manifest Destiny, the United States purchased land from other countries or conquered territory D_____ until its borders stretched from coast to coast.

More than one-half million people chose to travel West on trails between 1800 and 1870, E_____.

As new technology spread across the West, however, the use of trails came to an end. The railroads built thousands of miles of tracks, and, F ____, a cheap, relatively safe, and quick way to transport people and supplies to western areas existed.

  1. to spread U.S. ideas and government

  2. for the first time in history

  3. thus replacing them forever

  4. as territories became interdependent

  5. the use of covered wagons

  6. by taking land from Native peoples

  7. forming the largest mass migration in history

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Task 37

A Young Mayor

 This is a very unusual case, but as you will see, unusual doesn’t mean impossible.

An 18-year-old school girl has become the youngest mayor of a British town in history. Amanda Bracebridge, A_____, won leadership of Clun village council in a dramatic election last night. The tiny village only has 122 voters and Amanda won the election by just two votes from the only other candidate, 69-year-old Fred Gardner of the Conservative party. Amanda, B _____, was an independent candidate. She was surprised by her success, C _____. “My election promise was to make sure D _____,” she told us. She was referring to the plans from a large company to buy up farmland and build flats there. “We live in one of the most beautiful villages in Shropshire and I want to make sure it stays that way.”

Amanda, who is in her last year at nearby Bishop’s Castle High School, E _____ and her exams which she takes in two months. “It’s going to be a pretty busy few months,” she said. “But when the exams are over I will be able to concentrate completely on helping my village”.

Amanda had plans to go to university but is now going to start a year later F _____. “I’ve talked to Leeds University and they say my place will wait for me”. And what is she going to study? Politics? “No, actually, I am going to do sociology and economics”.

  1. who is not a member of any political party

  2. that our village would be protected from outside interests

  3. but it was not a total shock to her

  4. being a politics student at the university

  5. so she can do her job as mayor properly

  6. who is only just old enough to vote herself

  7. will have to find time for her work as mayor

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Task 38

Is there enough to say?

 They only appeared about ten years ago but already they are everywhere, everyone’s got one. They are the wonder of the modern age — mobile phones, or cell phones, A ____. Apparently, mobile phones are now used by about 2.5 billion people worldwide, and about one billion new mobile phones are sold every year worldwide. Go back to 1997, and only 100 million were sold. As we can see, the mobile phone business B_____.

And the developments keep on coming. Once we could only make phone calls; now mobile phones C_____ and do many other useful things. Once we had to hold our mobile phones in our hand; now we can use throat microphones. What next? We are told that soon, tiny microphones will be implanted into our lips. We’ll be able to dial numbers just by saying them.

But surely we need to ask ourselves: What’s good about this? OK, we can talk to other people almost all the time now — but is that so great? Watch and listen to people when a plane has landed. Anxious D _____, dial a number, and then: “It’s me, I’m here. I’ll be there in twenty minutes.” Is this communication? Is this what all these years of technology have brought us to?

In the early days of communication there were letters. When they arrived at your house, you knew they had been delivered by a man E _____.

In those days, people would think very hard before they wrote a letter. You had to have a good reason to write — communication was serious. Now it’s not — people phone each other F ____. Once the phone was a way for people far away from each other to talk — now it’s just an excuse to talk.

  1. has been developed very quickly

  2. not understand why they are doing it for

  3. as Americans call them

  4. riding halfway across the country on a horse

  5. just because they can

  6. can also be used to take and send photos

  7. fingers immediately switch on the mobile phone

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Task 39

Promoting language learning

 The European Union (EU) is committed to supporting the rights of its citizens to personal and professional mobility, and their ability to communicate with each other. It does so by A_____ to promote the teaching and learning of European languages. These programmes have at least one thing in common: they cover cross-border projects involving partners from two, and often three or more, EU countries.

The EU programmes are designed to complement the national education policies of member countries. Each government is responsible for its own national education policy, B_____. What the EU programmes do is to create links between countries and regions via joint projects, C____.

Since 2007 the main programmes have been put under the overall umbrella of the EU’s lifelong learning programme. All languages are eligible for support under this programme: official languages, regional, minority and migrant languages, D____. There are national information centres in each country, E_____.

The cultural programmes of the EU also promote linguistic and cultural diversity in a number of ways. The “Media” programme funds the dubbing and subtitling of European films for F ____. The “Culture” programme builds cross-cultural bridges by supporting the translation of modern authors into other EU languages.

  1. and the languages of the EU’s major trading partners

  2. which includes language teaching and learning

  3. cinemas and television in other EU countries

  4. which enhance the impact of language teaching and learning

  5. funding a number of educational programmes

  6. and encouraging people to learn new languages

  7. where details about the application procedures are given

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Task 40

Starting your own business

What are the reasons for starting your own business? One of them is because you believe you are the best in that line or because you have a product or service that has never been offered to the market before. Another is that you are a person in a real hurry and cannot suffer the A_____ to reach your goals. Sometimes it is because you have an inheritance B_____ soon after you set up a business or that there already is a cash purse with loose strings and you want to make the best of this bonanza.

If your reasons are any or all of the above, abandon the thought right now and save yourself the disillusionment C____ into the world of commerce.

Start your own business just for the sake of doing a trade, or for D____. Do not burden yourself with lofty notions of superiority when compared to your peers. When setting out to start your own business, be emotional about it, but not impractical; don’t be led by your heart, but be dictated by your mind.

Having covered those parts that are not taught in a business school, let us look at E____ your own business. You should start with a SWOT analysis – strengths, weaknesses, opportunities and threats – analyze these for yourself, for partners in your business, if any, and for the business itself.

If the result of the analysis is encouraging, then prepare a business plan. It is like a road map for actions in the near foreseeable future to achieve your business goals. Finally, execute the business plan with precision; tweak it as you go along, only so that it helps to meet the end goal of successfully F_____ the business.

  1. the essentials of starting

  2. that awaits when you step

  3. trials and tribulations of employment

  4. establishing and conducting

  5. preparing a business plan

  6. waiting to be acquired

  7. undertaking the commercial activity

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Task 41

Archaeology done underwater

 Nautical archaeology is the science of finding, collecting, preserving, and studying human objects that have become lost or buried under water. It is a fairly modern field of study since it depends on having the technology to be able to remain underwater for some time to do real work. Whether it is conducted in freshwater or in the sea, A____, nautical archaeology is another way of learning more about the human past.

Although some use the words nautical archaeology to mean a specialized branch of underwater archaeology, B____, most consider the term to mean the same as the words underwater archaeology or marine

archaeology. All of these interchangeable terms mean simply C_____.

Once real trade began, it is safe to say D_____ was probably transported over water at some point in time. By studying submerged objects, we can learn more about past human cultures. In fact, studying ancient artifacts is the only way to learn anything about human societies E_____. Being able to examine the actual objects made and used by ancient people not only adds to the written records they left behind, but allows us to get much closer to the reality of what life was like when they lived. Also, if we pay close attention to how the objects were made and used, we begin to get a more realistic picture of F_____.

  1. that existed long before the invention of writing

  2. that nearly every object made by humans

  3. what those people were really like

  4. which is concerned only with ships and the history of seafaring

  5. that it is the study of archaeology done underwater

  6. and whether it finds sunken ships or old cities

  7. and what was discovered underwater

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Task 42

Visiting the Royal Parks

 London has a well-deserved reputation as one of the greenest cities in Europe, with a huge number of open spaces across the center of the city. Tourists A_____ can always relax in a lovely, quiet London park.

The Royal Parks, such as St James’s, Green Park, the Regent’s Park, Hyde Park, Richmond, Greenwich, Bushy Park and Kensington Gardens, are beautifully maintained and popular with locals and visitors alike. Many are former hunting estates of English monarchs, preserved as open space B______. They are ideal places to relax and sunbathe in summer, enjoy gorgeous flower beds in spring C_____.

The Royal Parks provide fantastic green routes in London D______ and through some of the most attractive areas of the capital. Picnics in the parks are also a popular activity especially during the busy summer months.

Dogs are welcome in all the Royal Parks, although there are some places E_____. These are clearly indicated within each park and are usually ecologically sensitive sites, children’s play areas, restaurants, cafes and some sports areas. Ground nesting birds are particularly sensitive to disturbance by dogs and people. So it is necessary to observe the warning signs F____. In Bushy Park and Richmond Park dogs should be kept away from the deer.

The Royal Parks are for everyone to enjoy.

  1. that are displayed during the nesting season

  2. while the city has grown up around them

  3. and admire the changing leaves as autumn arrives

  4. where they are not allowed or should be kept on a lead

  5. who are tired of the noise, crowds and excitement of sightseeing

  6. who does not know the route to the place of destination

  7. that take cyclists away from traffic

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Task 43

The Survival of the Welsh Language

 Wales is a small country of just over 3 million people, on the north west seaboard of Europe. Despite many historical incursions of other peoples, particularly the English, it has preserved its ancient Celtic language, A_____. Welsh is habitually spoken by about 10% of the people, half understood by a further 10%, and not spoken at all by the majority in this ‘bilingual’ society.

Up to the First World War most people were Welsh speaking, especially in the mountains of North Wales. The English-speaking areas were along the more fertile coastal plains. On the whole there was an easy tolerance of the two languages, B______.

By 1919 there was a considerable drop in Welsh speakers. This was due to the large flows of capital investment from England into the South Wales coalfield, C_____.

Now, D_____, commerce and everyday business were carried out in English.

In the rural mountain areas 80% to 85% of the population were Welsh speakers, E ____. However, in the coalfield country of Glamorgan 70% spoke English only, and in its neighbour border county the figure was over 90%.

By 1931 the number of people able to speak Welsh in the whole of Wales had fallen to 37% of the population, F ____. It continued to drop and reached its lowest – 18.6% — in the 1990s. But by the start of the 21st century, numbers had begun to increase again and reached 21.7% in 2004!

  1. as well as education and the law

  2. the only one of a number of allied languages that remain

  3. with radio and the English press further speeding the decline

  4. many being able to speak Welsh only

  5. where Welsh was studied as language and literature in an academic manner

  6. apart from the fact that Welsh was not permitted to be used at all in the schools

  7. bringing a flood of immigrant labour from all over Britain

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Task 44

Secrets of Long Life

 There are places in the world where people live longer than anywhere else. The remote Japanese island of Okinawa is one of these places. While the lifespan in Britain is 77 years for men and 81 for women, Okinawa has a population of about one million, of which 900 are centenarians — A_____ in Britain or the USA. So what is their secret of long life?

«The calendar may say they’re 80, but their body says they’re 60,» says Bradley Willcox, a scientist researching the extraordinary phenomenon. The research has shown hormonal differences between Okinawans and B____ but their longevity has been linked to diet. They eat more tofu and soya than any other people in the world and also enjoy a range of different fruit and vegetables, all rich in anti-oxidants. But the most significant thing isn’t what they eat but how much. The Okinawans C_____ known as ‘hara hachi bu’, which translates as ‘eat until you are only 80 % full’.

Scientists refer to this way of eating as ‘caloric restrictions’. No-one knows exactly why it works, but scientists believe it D_____ that there is the danger of famine. This in turn E_____ and so may lead to better preservation and slower aging.

«It’s a stark contrast with the cultural habits that drive food consumption in F____ » says Mr. Willcox. If we look at high streets and supermarkets in most other countries, you will see that he is right. Restaurants offer all-you-can-eat menus and supersize portions. Supermarkets are full of special offers encouraging us to buy more food than we need.

  1. make it a healthy diet

  2. other parts of the world

  3. four times higher than the average

  4. have a cultural tradition

  5. sends a signal to the body

  6. the rest of the population

  7. makes the body protect itself

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Task 45

Beaches of Portugal

 Covering more than 850 km, the Portuguese coast boasts such a large number of fine, white sandy beaches that it is almost impossible to keep count. All bathed by the Atlantic Ocean and all different, their beauty is hard to describe, so there is nothing better A _____.

The most famous are in the Algarve. With three thousand hours of sun per year and warm waters, there are beaches to suit every taste and many dreamlike resorts. The choices are many, from sandy stretches extending as far as the eye can see B ______, the trade image of the region. They are always accompanied by a calm clear sea, C_____.

In Costa da Caparica, the beaches are particularly dear to Lisbonites D _____ for sun and sea bathing. There are deserted beaches here too, of a wild beauty, E ____ nature. In the centre, tourists will find very wide sandy stretches, to which traditional fishing adds a picturesque touch. And further north, the colder waters and the invigorating sea are tempered by the welcoming atmosphere and the clean air of the mountains and the forests.

Despite all their differences, all beaches share one thing – quality. They are safe and offer a wide range of support and recreational services, F ____. And a large number of Portuguese beaches are granted the European blue flag every year, a distinction that is a sign of their excellent conditions.

  1. where one can enjoy close contact with

  2. which meet every need of their users

  3. than to discover them once for oneself

  4. who has never been to this wonderful city

  5. which is ideal for various water sports

  6. to the smaller coves, sheltered by huge cliffs

  7. who have different options around the capital

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Task 46

The Joy of Reading

 Have you ever wondered why people read? Why reading is one of the few things A _____ for thousands of years? Even before reading became available to the general public, stories were told around campfires, passed down from generation to generation.

First of all, stories are a good way to escape from your ordinary life, to get immersed in another world, if only for a little time. While reading, you can imagine yourself in different situations B _____, but in the moment that doesn’t matter. Whether you’re suffering from depression or are just bored, reading is a great distraction.

Similarly, another reason people are attracted to stories, is because they are lonely, very often they feel as if they are the only ones in the world C _____. Identifying with a fictional character can make a big difference in helping a person understand D _____.

Other people read because it can be a good way to relax. It can be very nice to sit down and enjoy a good plot unfold, to watch the actions of fictional characters from the side, and to see the consequences of these actions, E ____.

Lastly, people read because it is the easiest way to gain knowledge in a certain area. Instead of finding a teacher, you can just find a book, sit down, and spend a few hours reading. This way you can study wherever you want, whenever you want F _____.

There are countless books in the world, and whoever you are, whatever you’re feeling, there is definitely a book out there, just waiting for you to discover it.

  1. try to avoid the boredom of life

  2. that has consistently remained part of society

  3. that they are not alone

  4. going through something difficult

  5. without having to bear any responsibility

  6. that range from unlikely to impossible

  7. at your own pace

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Task 47

Peter and Paul Fortress

 The Peter and Paul Fortress in St. Petersburg, located on small Hare Island, is the historic core of the city. The history of St. Petersburg begins with the history of the fortress.

Since 1700 Russia had been fighting the Northern War against Sweden. By 1703 the lands by the Neva River were conquered. To protect them from the attacks of the Swedes it was necessary to build a strong outpost here. The fortress was founded on Hare Island 16 (27) May, 1703 by joint plan of Peter I and French engineer Joseph-Gaspard Lambert de Guerin. This day is well known A____.

The fortress stretches from west to east with six bastions B____. The Peter’s Gate on the east side, C____, has remained since the time of Peter I. The Peter and Paul Cathedral, D____ emperors and the monument of Russian baroque, was completed after the death of the emperor, in 1733. The weathervane as a golden angel with a cross, E____, is one of the main symbols of the city. On the opposite side of the cathedral, there is the Mint building, constructed in the time of Paul I by architect A. Porto. Coinage was moved to the fortress F____ in the time of Peter I. The Peter and Paul Fortress has never directly participated in any fighting. From the very beginning of its existence it was used as a political prison. Since 1924 the Peter and Paul Fortress has been a part of the Museum of the History of St. Petersburg.

  1. as the day of the birth of St. Petersburg

  2. which was designed by D. Trezzini

  3. which was the burial place of Russian

  4. and reminding of the rich history of the city

  5. as the most protected part of the city

  6. which is located on the spire of the cathedral

  7. that are located at the corners

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Task 48

Surviving in a Desert

 A desert is defined as a place that gets less than 250 mm of rain each year. It differs sharply from the climate of a rain forest, A _____.

Arid desert lands cover about one third of the earth’s surface. Most deserts are covered with sand, B _____. There are also usually a lot of rocky areas. This combination of sand and rock means that the soil is not very fertile. C ____, some living things are able to do well in this setting. Many plants have changed and developed in ways D____. These changes have become apparent in a number of ways. Some plants are able to grow very quickly E____. They turn green and produce flowers within just a few days. Other desert plants simply stop growing in very dry weather. They appear to be dead, but when the rain returns, they come back to life and begin growing again.

Desert animals have also developed many characteristics that help them to survive in arid environment. Camels can go for a very long time without drinking. Other animals, such as snakes and rats, find cool places to sleep during the day and come out only at night. The extremely long ears of desert rabbits help them F_____. Changes like these have allowed some animals and plants to grow and develop successfully in a very challenging ecological system: the desert.

There are countless books in the world, and whoever you are, whatever you’re feeling, there is definitely a book out there, just waiting for you to discover it.

  1. which is often in the form of hills called sand dunes

  2. whenever it rains

  3. to find water as far as 25 metres away

  4. which can receive up to 10,000 mm of rain annually

  5. to better distribute their body heat and stay cool

  6. even though the desert environment is very dry and hot

  7. that help them to live in the desert

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Task 49

Nevsky Prospect

 Nevsky Prospect is the main and most famous street of St. Petersburg. The unique architectural ensemble of Nevsky Prospect was formed during the 18th – early 20th centuries. It starts from the bank of the Neva River, runs through the centre of the city and ends at the Neva River. The whole history of St. Petersburg can be seen in the history of the avenue. Nevsky Prospect is 4.5 km long and 25-60 m wide. The narrowest section is located from the Admiralty to the Moika River, A_____.

After the construction of the Admiralty in 1704 and the Alexander Nevsky Monastery in 1710, it was decided to build a road B_____ each other and with the Novgorod Path, which was used by Russian merchants. The construction began on both sides at the same time, the roads were laid through the wood, and in 1760s they were connected into one road, C_____, but with a turn at the Vosstaniya Square. Nevsky Prospect got its name only in 1783. The road was paved with cobble stones, D_____. It was the first street in St. Petersburg with gas lighting. By the early 20th century Nevsky Prospect had become the financial centre of Russia E____ had their offices there.

Nowadays, Nevsky Prospect is the centre of cultural and social life of St. Petersburg. There are museums, theatres, exhibition halls, cinemas, restaurants, cafés, shops F____.

  1. and hotels there or nearby the avenue

  2. showing the original width of the avenue

  3. which was not as straight as it was planned

  4. which were built by famous architects and

  5. connecting these two important structures with

  6. and a few rows of trees were planted along the street

  7. as the 40 largest banks of Russia, Europe and America

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Task 50

Whales in a Noisy Ocean

Whales use sound in very different ways. Some whales produce songs that travel over vast distances. They also use echolocation, like bats, A _____. But other noise in the ocean creates a problem for the whales.

Since 1987, the International Fund for Animal Welfare (IFAW) has sent their research vessel Song of the Whale around the world B _____. During the travels, the Song of the Whale scientists have developed expertise C ____ to listen to and record the sounds that the animals make. Thishelps them to track, identify, and survey different species.

One of the threats facing whales and other marine animals is noise pollution in the seas, such as noise from drilling, military activities, oil exploration, and coastal construction. This noise can cause great distress to whales and dolphins and can D _____.

It is feared this noise pollution may cause mass strandings, E _____. If the Song of the Whale team can F ____, then hopefully the nature and location of disturbing noise can be changed.

  1. in using underwater microphones

  2. to locate food and find their way

  3. result in injury and even death

  4. track and identify their habitats

  5. to filter out food from the water

  6. to provide a platform for marine research

  7. when large numbers come ashore

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Task 51

Unique nature of Kamchatka

Kamchatka is a peninsula located in the north-eastern part of Russia. It is surrounded with the Okhotskoye Sea, the Beringovo Sea and the Pacific Ocean. This region has a very unique environment A_____ one is looking for picturesque views, unforgettable travels and unity with nature.

Kamchatka is famous for its volcanoes, B_____. Volcanoes are represented on Petropavlovsk-Kamchatsky, the most eastern city in the northern hemisphere, coat of arms as well. There are more than 300 volcanoes

in Kamchatka, from 28 up to 36 of them are active, or potentially active. Kamchatka volcanoes are included in the list of the UNESCO World Heritage Sites.

The region is also known C____ — rivers and lakes. Many Kamchatka rivers spring from mountain tops and glaciers, that is why they are very clean, and it is wonderful for those D_____. In general, there are up to 14 thousand rivers and streams, 100 thousand lakes and 414 glaciers in Kamchatka.

Kamchatka is a home to the Valley of Geysers, E_____ geysers in the world, after Icelandic geyser fields. It is not easily accessible, as long as it is too unique to be opened for tourists all the time. The Valley of Geysers’ ecosystem is very vulnerable, F_____ and regulate the visiting. In fact, the larger part of Kamchatka is preserved. There are many nature reserves and nature parks in Kamchatka.

  1. which are depicted on most souvenirs there

  2. so it is necessary to monitor it all the time

  3. who love fishing, including Kamchatka bears

  4. which has the second largest concentration of

  5. to be a place of many water sources

  6. to be a popular nature reserve and health resort

  7. that makes it a place to visit when

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Task 52

The life of Pi

 «The Life of Pi» published in 2001 is the third book by the Canadian author Yann Martel. It has A_____, won several prizes and been translated into forty-one languages.

At the start of the book, we B____ in India. His father owns the city zoo and the family home is in the zoo. When they aren’t at school, Pi and his brother help their father at the zoo and he learns a lot about animals.

When Pi is sixteen, his parents decide to close the zoo and move to Canada. They travel by ship taking the animals with them. On the way, there is C_____. Sadly, Pi’s family and the sailors all die in the storm, but Pi lives and finds himself in a lifeboat with a hyena, zebra, orangutan and an enormous tiger. At first, Pi is scared of the animals and jumps into the ocean. Then he remembers there are sharks in the water and decides to climb back into the lifeboat. One by one, the animals in the lifeboat kill and eat each other, till only Pi and the tiger are left alive. Luckily for Pi, there is D_____, but he soon needs to start catching fish. He feeds the tiger to stop it killing and eating him. He also uses a whistle and E_____ and show it that he’s the boss.

Pi and the tiger spend 227 days in the lifeboat. They live through terrible storms and the burning heat of the Pacific sun. They are often hungry and ill. Finally, they arrive at the coast of Mexico, but you will have to F_____ in the end!

  1. read the book to find out what happens

  2. some food and water on the lifeboat

  3. his knowledge of animals to control the tiger

  4. received an award for being strong

  5. sold seven million copies worldwide

  6. learn about Pi’s childhood in Pondicherry

  7. a terrible storm and the ship sinks

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Task 53

Santa Claus

The man we know as Santa Claus has a history all to his own. Today, he is thought of mainly as the jolly man in red, but his story A_____ the 3rd century to a monk named St. Nicholas. It is believed that Nicholas was born sometime around 280 AD in modern-day Turkey. Much admired for his kindness, St. Nicholas B_____. It is said that he gave away all of his inherited wealth and traveled the countryside helping the poor and sick. Over the course of many years, Nicholas’s popularity spread and he became known as the protector of children and sailors. His feast day C_____ his death, December 6. This was traditionally considered a lucky day to make large purchases or to get married. By the Renaissance, St. Nicholas was the most popular saint in Europe.

St. Nicholas first D______ at the end of the 18th century. The name Santa Claus evolved from a Dutch shortened form of Sint Nikolaas. As his popularity grew, Sinter Klaas was described as everything from a jocker with a blue three-cornered hat, red waistcoat, and yellow stockings to a man wearing a broad-brimmed hat and a huge pair of Flemish trousers.

In the 19th centuries big stores E_____ using images of the newly-popular Santa Claus. In 1841, thousands of children visited a Philadelphia shop to see a life-size Santa Claus model. It F_____ before stores began to attract children, and their parents, with the lure of a peek at the “real-life” Santa Claus with his famous white beard and red gown.

  1. began to advertise Christmas shopping

  2. became the subject of many legends

  3. began dressing up unemployed men in

  4. is celebrated on the anniversary of

  5. was only a matter of time

  6. stretches all the way back to

  7. appeared in American popular culture

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Task 54

Welcome to the Smithsonian

When you visit any of the Smithsonian’s 19 museums and galleries or the National zoo, you are entering the largest museum complex in the world. This complex holds about 137 million unique objects in its trust for the American people.

The Smithsonian was established in 1846 with funds given to the United States by James Smithson, an English scientist. The main idea was to increase and spread knowledge for free. And now all Smithsonian institutions are still devoted to public education, A__________ history.

Ten Smithsonian museums and galleries are located in the centre of the U.S. capital. Six other museums and the National zoo are nearby in the Washington metropolitan area, B__________.

The 19th and the newest museum C__________ is the National Museum of African American history and culture. It is now operating in the form of a virtual museum. Its key feature is the memory book, D__________. These diverse memories are linked to each other and to the museum content, E__________.

The Smithsonian complex is home to the world’s foremost research centres in science, the arts and the humanities. Besides the basic research F__________, there are a number of special facilities. Conservation centre at the zoo studies rare and endangered species, environment centre carries out research in ecosystems in the coastal area.

  1. that is carried on regularly in each of the museums

  2. providing different materials in the arts, science and

  3. placing a spotlight on people and events in African American history

  4. that has been established within the Smithsonian complex

  5. which allows website visitors to upload their own stories or images

  6. and visitors can enjoy watching rare exhibits on

  7. and two museums are situated in New York City

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Task 55

National Gallery of Art

 The National Gallery of Art was created in Washington D.C. for the people of the United States in 1937. It started with the gift of the financier and art collector A__________. His gift also included a building to house the new museum, to be constructed on the National Mall. Opened to the public in 1941, this grand building, B__________, was at the time the largest marble structure in the world.

The newly created National Gallery soon attracted similar gifts from hundreds of other collectors. This tradition of generosity continues to this day with gifts from private donors and artists C__________.

The gallery’s East building contains the collection of modern and contemporary painting, sculpture, D__________. The East and West buildings are connected by an underground tunnel with a moving walkway.

The National Gallery enjoys federal support, E__________, to fulfill its mission to exhibit and interpret great works of European and American art in the nation’s collection. Since its founding, federal funds have fostered the protection and care of the art collection and have supported the gallery’s work, ensuring F__________. Private funding helped to create a renowned collection of works of art and to construct the two landmark buildings. Private support makes possible to arrange a changing programme of special exhibitions.

  1. which is now called the West building

  2. that the gallery brings daily profit to the country

  3. who are willing to share their possessions with the public

  4. who presented old master paintings and sculptures to the country

  5. as well as partnership with private organizations

  6. that the gallery is open daily and free of charge

  7. as well as an advanced research centre and an art library

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Task 56

Healthy school meals

Children at Southdown Infants School in Bath enjoy tasty homemade meals such as roast turkey with fresh vegetables, chicken, salad and fresh fruit for pudding. Vegetables are A ____________. Instead of crisps, chocolate and sweets, the school canteen serves organic carrots, dried fruit and fresh seasonal fruit in bags for 10p, B ______________.

Southdown’s healthy eating initiative began four years ago with the start of a breakfast club.

Now Ms Culley, the head teacher of the school, says that the teachers very clearly see the link between diet and concentration. “Children’s concentration and behaviour C ______________.” The teachers would also like to give the children the experience of eating together. It turned out that some children weren’t used to that.

Pupils are also encouraged to find out more about where their food comes from by  D ______________.

Parents are also involved and are invited in to try school dinners on special occasions, E _______________.

The efforts of staff, pupils and parents to create a healthy eating environment were recognized earlier this month F ______________ the Best School Dinner award.

Ms Culley said: “We are happy to win this award. Healthy eating is at the centre of everything we do. It’s really rewarding to see so many children enjoy real food.”

  1. such as Easter and Christmas

  2. visiting a local farm

  3. local, fresh and organic where possible

  4. provide good quality food

  5. definitely improve after a good meal

  6. and about 100 bags are sold each day

  7. when the school was awarded

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Task 57

Walking is not enough to keep fit

Walking may not be enough on its own to produce significant health benefits, research suggests. A team from Canada’s University of Alberta compared a 10,000-step exercise programme with a more traditional fitness regime of moderate intensity. Researchers found improvements A _______ were significantly higher in the second group. They told an American College of Sports Medicine meeting that gentle exercise was B __________. In total 128 people took C _________. The researchers assessed influence on fitness by measuring blood pressure and lung capacity. They found out the 10,000-step programme did help to get people motivated – and was an excellent way to start D _________. But to increase the effectiveness, some intensity must be added to their exercise. “Across your day, while you are achieving those 10,000 steps, take 200 to 400 of them at a faster pace. You’ve got to do more than light exercise and include regular moderate activity, and don’t be shy to have an occasional period of time at an energetic level.” The researchers were concerned there was too much focus E __________, rather than on its intensity.

Professor Stuart Biddle, an expert in exercise science at the University of Loughborough, said it was possible that the current guidelines on how much exercise to take were set too low. “However, you have got to find F ____. The harder you make it, the fewer people will actually do it.” Professor Biddle said there was no doubt that energetic exercise was the way to get fit, but volume rather than intensity might be more useful in tackling issues such as obesity.

  1. part in the project

  2. taking exercise

  3. gave marked health benefits

  4. in fitness levels

  5. on simply getting people to take exercise

  6. not enough to get fit

  7. a compromise between physiology and psychology

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Task 58

Double-decker Bus

A double-decker bus is a bus that has two levels. While double-decker long-distance buses are in widespread use around the world, A ____. Double-decker buses are popular in some European cities and in some parts of Asia, usually in former British colonies. Many towns around the world have a few that specialize in short sight-seeing tours for tourists because, as William Gladstone observed, «the way to see London is from the top of a ‘bus'».

Double-decker buses are taller than other buses. They are extensively used in the United Kingdom, B _____, removed from normal service in December 2005 — they still operate on heritage routes. Elsewhere in Europe, double-deckers are used throughout the Dublin Bus network in Ireland, where they are making a comeback on Dublin’s outer suburban routes and also the streets of Cork, Limerick, Galway and Waterford. They are a common sight in Berlin, where the BVG makes extensive use of them. Double-decker long-distance coaches are also in widespread use throughout Europe.

Most buses in Hong Kong and about half in Singapore are double-deckers as well. The only areas in North America that C _____ are the western Canadian province of British Columbia and the United States city of Las Vegas. They are currently being tested in Ottawa on the express routes. The city of Davis, California, in the United States uses vintage double-decker buses for public transport. Davis, California is also home to the first vintage double-decker bus converted from diesel gasoline to run on CNG. The city of Victoria, BC, the city of Vancouver, British Columbia, and a couple of others use Dennis Tridents. A few are also used as tour buses, especially in New York. Double-deckers are have also been used in Mumbai since 1937.

In Brazil, D _____, some companies use double-decker buses. Double-deckers are not a good option for use outside the towns (most roads in Brazil are in very poor condition), and E _____.

Double-decker buses are in widespread use in India in many of the major cities. Some double-decker buses F _____, with no roof and shallow sides. These are popular for sightseeing tours.

  1. double-deckers are adored by thousands of tourists

  2. use double-decker buses for public transport

  3. double-decker city buses are less common

  4. where perhaps the most famous was the London Routemaster

  5. their use is being discouraged by transportation authorities

  6. have an open upper deck

  7. where buses are sometimes the only interstate transport

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Task 59

Natural Links In a Long Chain of Being

I believe we are not alone.

Even if I am on the other side of the world from the farmhouse I live in, I still dream of the ancient vines out the window, and the shed out back that my grandfather’s father built in 1870 with eucalyptus trunks. As long as I can recreate these images, A ____

All of us need some grounding in our modern world of constant moving, buying, selling, meeting and leaving. Some find constancy in religion, others in friends or community. But we need some daily signposts that we are not different, not better, B ____

For me, this house, farm, these ancient vines are those roots. Although I came into this world alone and will leave alone, I am not alone. 

There are ghosts of dozens of conversations in the hallways, stories I remember about buying new plows that now rust in the barnyard and ruined crops from the same vines C ____

All of us are natural links in a long chain of being, and that I need to know what time of day it is, what season is coming, whether the wind is blowing north or from the east, and if the moon is still full tomorrow night, D _____

The physical world around us constantly changes, E _____. We must struggle in our brief existence to find some transcendent meaning and so find relief in the knowledge F _____.

You may find that too boring, living with the past as present. I find it refreshing. There is an old answer to every new problem, that wise whispers of the past are with us. If we just listen and remember, we are not alone; we have been here before.

  1. I never quite leave home

  2. but human nature does not

  3. that we are now harvesting

  4. but we as well as our heart did not

  5. not worse than those who came before us

  6. just as the farmers who came before me did

  7. that our ancestors have gone through this before

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Task 60

The Show Begins

My Uncle Jim took me to all the Broadway shows in New York City, and I was star struck! Actually he wasn’t my real uncle – that’s just what we called him. He was a close friend of my parents. He was a bit stocky with red hair, A _________.

I remember the theaters on Broadway, B __________. The curtains were made of this real heavy, dark red material. There were huge chandelier lights hanging from the ceiling. The walls were dark, paneled wood. The seats were red and cushy C __________.

The orchestra sat at the base of the stage in a pit. I usually went down to the front to see the musicians D __________. They were all crammed into such a tiny space. I played the flute myself and my dad kept encouraging me that if I kept it up, E ___________. But truly, I didn’t want to be tucked away down there. I wanted to be on top, front and center.

Most people dressed rather finely, and certain fragrances took center stage as various women passed by. The sounds of the audience F __________ at their seats were clearly heard while last minute patrons filled in. There was electricity in the air and then the lights would go down and up, and you knew it was time for the show to get started. The lights dimmed. The music began. And you were swept up into a whole new world. I loved it!

  1. I could be playing down there someday

  2. and set real close together

  3. which were so old and posh

  4. and he had a beard and moustache

  5. I wasn’t that good at music

  6. getting ready and warming up

  7. laughing and chattering away

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Task 61

Scouting moves ahead

The Scout Movement, which is also known as the Boy Scouts has changed massively in more than 100 years, though many people do not realise this.

For many people in Britain the word “scouting” evokes images of boys in short trousers A__________. Many people imagine that the Scout Association and its female counterpart the Guides Association are old-fashioned. They think these associations are for people B__________ than the future, people who just like camping in the rain and washing in cold water.

It’s quite easy to understand why Scouts and Guides have this sort of image. The “Boy Scouts” were founded over 100 years ago by Robert Baden-Powell, a retired English army general; the “Girl Guides” followed three years later. They were organised in an almost military manner. Young people had to learn discipline and how to do things as a group. They C__________ in difficult conditions, learnt to make campfires and, yes, they certainly had to get used to washing in cold water. In those days though, that D__________ many people washed in cold water.

Nevertheless, even at the start, there was much more to scouting than that. Scouts and Guides also learned the value of solidarity. Right from the start, they had to cope with difficult situations, E__________, and play a useful part in society. Baden-Powell’s organisations were inclusive, and never exclusive; any young person could become a Scout or a Guide, regardless of race, background or religion.

Though the Scout and Guide movements began in England, they soon spread to other countries, and within 50 years, scouting F__________ with young people all over the world.

  1. who are more interested in the past

  2. and girls in blue uniforms

  3. that were generally better

  4. was not particularly unusual as

  5. went on camping expeditions

  6. interact with other people

  7. had become a popular activity

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Task 62

Skip the sun, get a glow the healthy way

Everyone at some point has wanted a “healthy glow,” whether it’s a must-have for summer, or a vacation, the thought of tan skin has crossed the minds of millions. If you are pale, it A__________. There is wild excitement when after a day in the sun your skin is tan, not burnt. Surely everyone is familiar with the famous conversation upon the realization that you got fried at the beach. Your friends reassure you with “Don’t worry it B__________.” It may all seem like fun and games at the time, but alarming new research C__________.

Some tan-seekers do it the old-fashioned way, grab a towel and hit the pool or beach. Recently, millions of young girls D__________ instead. Regardless of how the tan is achieved, any change in skin coloring is evidence of skin cell damage. This can lead to cancer. According to the Skin Cancer Foundation, melanoma, or skin cancer, among people aged 18 to 39 has risen dramatically. In the United States the number of skin cancer cases due to tanning, is higher than the number of lung cancer cases due to smoking.

While it is true that being outside and active is great for your body and the sun does provide vitamin D, everyone’s health still needs protecting. However, it’s E__________, limit time spent in direct sunlight, between the hours of 10 a.m. and 4 p.m., and wear sunscreen at all times. A fashionable option is the sun hat: both elegant and fun. Big floppy hats may seem ridiculous at first, but F__________.

Another advice is to look into sunless tanners: They are cheap and in no way endanger the lives of users. So, fake it, don’t bake it!

  1. takes a lot of time and effort to tan

  2. have been turning to tanning beds

  3. they are actually quite classy accessories

  4. better to avoid indoor tanning

  5. have inspired people to get their skin checked

  6. will eventually turn into a tan

  7. has taken the healthy out of healthy glow

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Task 63

Grant-making agency

The National Endowment for the Humanities (NEH) is an independent grant-making agency of the United States government. Established in 1965, it is one of the largest sources of grant funds for humanities projects and programs in the U.S. NEH promotes knowledge of the history, thought, and culture, not only of the United States, A__________.

NEH grants facilitate research and original scholarship, strengthen teaching and learning in the humanities in American schools and colleges, give opportunities for citizens to engage in lifelong learning, B__________.

The Endowment is directed by a chairman, C__________ and confirmed by the U.S. Senate for a term of four years. Advising the chairman is the National Council on the Humanities, a board of 26 distinguished private citizens D__________ with the advice of the Senate. The National Council members serve six-year terms.

NEH grants are typically awarded to U.S. cultural institutions, such as museums, archives, libraries, colleges, universities, and public television and radio stations, E__________. Eligibility is limited to U.S. non-profit institutions and to U.S. citizens and foreigners F__________ prior to the time of application. Grants are awarded through a competitive process. The chairman takes into account the advice provided by the review process and, by law, makes all funding decisions.

  1. who is appointed by the president

  2. but of other countries of the world

  3. but in every aspect of social sciences

  4. who are also appointed by the president

  5. who have been living in the U.S. for three years

  6. as well as to individual scholars of the humanities

  7. as well as provide access to cultural and educational resources

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Task 64

The Bonfire Night

The 5th of November has always had a very special place in my heart. More important than New Year’s Eve, but probably less important than the Olympics ceremonies, the 5th of November every year is A __________ all over the country to go wild!

The night of the 5th is often cold and damp and parents wrap up their children in layers of jumpers, coats, hats, scarves and gloves. They fuss over the littlest B __________ aren’t scared. They comfort their pets and give them a safe place to curl up inside, away from the cacophony about to start outside.

Outside the bonfire is C __________ up your nose. If you’re lucky, there might be some pumpkin soup left over from Halloween to warm you up, because in spite of all the layers and the excitement, you’ll still need warming up until the bonfire gets going!

When it’s absolutely dark and the bonfire is blazing, the children and parents huddle together in groups, staring up at the sky. What are they waiting for? The screech of the first firework deafens them all and D __________. The “oohs” and “aaahs” of the crowd keep perfect time with the “kabooms” of the rockets. With every firework that lights up the sky, parents watch the delight grow on their children’s faces and sigh with relief.

After the grand finale, they make their way home with the noises still echoing in their ears. An extra special treat E __________! Waving them through the chilly air, spelling out names and drawing pictures, even the oldest members of the family remember how to be kids!

This is what the 5th of November means to me. Every year, it F __________ such bright and colourful fireworks and heard such loud bangs. I really hope I never grow out of it!

  1. differences in traditions

  2. children and hope that they

  3. the day for fireworks lovers

  4. the explosion lights up the sky

  5. feels like the first time I’ve seen

  6. waits at home though: sparklers

  7. lit and the smell of smoke creeps

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Task 65

Earth-sheltered homes

Earth-sheltered or simply underground homes are one of those creations by man, which brings him closer to nature. Unlike the normal traditional houses that A __________, these earth-sheltered homes are built using the shelter of the ground. Earth-sheltered homes can be easily made in hilly areas.

The basic idea behind the construction of such a house is that they are built with the idea of B ________ and each of these homes is built entirely different from each other.

The construction of these homes is usually done according to the shape of the area where the house is built. Their designs C ________ to the nature. The early earth houses which were initially built lacked windows. Modern day earth-sheltered homes though have windows as well as any other facility that the people living there might require.

Some of the major benefits of earth-sheltered homes are that they are naturally insulating. This makes them cool in the summer and cozy and warm in the winter. Another advantage D __________ and are well protected from earthquakes as well as wind-storms. Many earth-sheltered homes are also defended against intruders since there is usually only one entry.

As everything has its pros and cons, earth-sheltered homes also do. The interior decoration of these homes, like placing the furniture or huge paintings, E __________. These homes also have dark spaces inside and for this reason, lots of lighting is essential.

Earth-sheltered homes are one of the greenest housing designs that combines Mother Nature with eco-friendly F __________.

  1. are built on the ground

  2. are usually very organic

  3. is being built facing south

  4. being environmentally friendly

  5. building materials and lifestyle

  6. is that these homes are safe from fire

  7. can be difficult due to the construction

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Task 66

Australia

Australia is one of the world’s most ethnically diverse nations. Nearly a quarter of the people who live in Australia A __________. They come from the United Kingdom and other European countries, but also from China, Vietnam, North Africa, and the Middle East.

First people arrived in Australia about 50,000 years ago. They B __________ land bridges when sea levels were lower. The next to land in Australia were Dutch explorers. They came in 1606. In 1788 the British began to settle there. Many settlers C __________ as punishment. For a short time, the newcomers lived peacefully with the Aboriginal people.

In 1851, gold was discovered in Australia. A rush to find riches brought D __________ 1859, six separate colonies were created which later became part of the British Commonwealth.

Australian culture is founded on stories of battlers, bushrangers and brave soldiers. Today E __________ its Aboriginal heritage, vibrant mix of cultures, innovative ideas and a thriving ecosystem.

Australia’s ecosystem is an unusual one because of its remote location. As a result, there are F __________ and nowhere else in the world, such as kangaroo and koala.

One of Australia’s most amazing sites rises like an enormous whale’s back from a flat desert called the Red Center. It is a sacred natural formation at the heart of the country and the largest rock in the world!

  1. Australia is one of the most

  2. were born in other countries

  3. Australia also defines itself by

  4. many animal species that occur here

  5. may have travelled from Asia across

  6. thousands of new immigrants, and by

  7. were criminals sent to live in Australia

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Task 67

Living nature in Madeira

Right in the middle of the Atlantic, the islands of Madeira and Porto Santo are a haven of natural beauty. The exotic colours of the flowers stand out from among the blue sea and the emerald green vegetation. This is an archipelago where the big territory is a protected area and A __________ is located.

The Madeira Natural Park was created in 1982 to preserve this vast natural heritage, a worldwide rarity. The park is classified as a Biogenetic Reserve, B __________, with some rare species such as the mountain orchid, unique in the world, and also some exotic large trees. To visit this park is to discover Nature! The park covers about two-thirds of the island, making Madeira a truly ecological destination.

The springtime temperature, C __________, cries out for open air activities. Visitors can go for a walk in the park, visit the city of Funchal or roam freely around the island. Boat rides are an excellent way of D __________. In such a naturally welcoming environment, balance and well-being are taken for granted. Madeira offers various tourist complexes E __________.

Popular feasts, F __________, are opportunities to appreciate traditional gastronomic flavours and see Madeira partying, especially for the Carnival parades, the Flower festival, the Atlantic festival and, above all, the end-of-year fireworks display.

  1. which is felt all year round

  2. which take place in Madeira all year round

  3. where the largest laurel forest in the world

  4. admiring the coastline from a different perspective

  5. where one can find a unique range of flora and fauna

  6. choosing this holiday destination for its natural beauty

  7. that have prime conditions for boating and scuba diving

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Task 68

Wild animals in cities

Have you ever seen bears in Vancouver parks, leopards on the streets of Mumbai or wild pigs in gardens in Berlin? Recently, there A __________ on TV about big animals coming into towns and cities. What happens when wild animals come into our cities? Is it dangerous for us and the animals?

Wild animals usually come into cities to look for food. In Cape Town, South Africa, baboons sometimes come into the suburbs. They eat fruit from gardens and go into people’s kitchens and take food from cupboards and fridges! Baboons are B __________ children and fight with pet dogs. Many people do not like them, but the city can be dangerous for baboons too. Sometimes, baboons are C __________ human food can be very bad for their teeth. The city council in Cape Town has a team of Baboon Monitors whose job is to find baboons D ___________ to the countryside. This makes the city safer for people and is healthier for the baboons. However, the main problem is that a lot of baboons will come back to the city to find food again.

In Berlin, Germany, groups of wild pigs have come into the city for hundreds of years, but now the winters are warmer, there are even more pigs than in the past. Pigs eat flowers and plants and dig in gardens and parks in the city. They also E __________ accidents. Some city residents like the pigs and give them food. But the city council is worried about the traffic accidents, so they F __________ have put up fences to stop the pigs coming into the city.

  1. cause lots of problems

  2. in the city and take them back

  3. walk in the street and cause traffic

  4. hurt in car accidents and the sugar in

  5. strong animals and sometimes they scare

  6. have been many reports in newspapers and

  7. have told people to stop giving the pigs food and

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Task 69

Europe’s best hidden gems

There are incredible destinations in Europe known worldwide, such as Amsterdam and its canals, London and its museums, its shopping and atmosphere, or Paris, the City of Light. Europe also has thousands of hidden treasures. There is a wide selection of the finest unknown destinations in Europe, from Lugano in Switzerland  A __________.

Lugano is an international city, the crossroads and melting pot of European culture. It constitutes one of the most interesting regions to be discovered. Lugano is not only Switzerland’s third most important financial centre,  B __________ old buildings.

The area of Cinque Terre in Italy represents one of the best preserved natural sights of the Mediterranean. Human activity has contributed to creating a unique landscape in which the development of typical stone walls is so extensive C __________. All this, D __________, makes the Cinque Terre an increasingly popular location among Italian and foreign tourists.

Sintra is a jewel set between the mountains and the sea, waiting to be discovered by tourists E __________, luxuriant nature and cosmopolitan cultural offer. Sintra has a wonderful charm that left a deep impression on the soul and work of the writers F __________. Sintra is truly the capital of Romanticism. It is a place to be experienced by everyone!

  1. but showed evidence of an early human housing

  2. to Cinque Terre in Italy and Sintra in Portugal

  3. as to equal that of the famous Great Wall of China

  4. but also a town of parks and flowers, villas and

  5. who want to be lost in its majestic historical heritage

  6. combined with the beauty of a crystal clear sea

  7. who pioneered the Romantic spirit in the eighteenth century

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Task 70

Beautiful cities of Italy

The political and cultural centre of Italy is the ‘Eternal City’, Rome. Ever since the Roman Empire, as its capital, Rome has become famous as a centre of European culture. The most striking sights of Rome are, of course, the Colosseum and the Forum. Once the Colosseum was able to receive about 50 thousand spectators, A __________ and concert halls. The Pantheon, the old temple of all gods, B __________, is also located in Rome.

The second most important town in Italy is Milan. Milan is the capital of fashion and C __________, exhibitions and conferences. The main attraction of Milan is its Cathedral Square, where the monument to the King Victor Emmanuel II is installed. Theatre fans will not be left disappointed by visiting the Theatre of La Scala.

The most popular city among tourists is Venice. The city is unique because it has more than 120 islands, D __________ and 400 bridges. Venice has been known for more than fifteen hundred years, and for E __________. The main area of the city is Saint Mark’s Square with the Cathedral of San Marco. One of the most beautiful buildings in Venice is the Palace of Doges. The other famous attraction is the Grand Canal F______.

In addition to this, there are such beautiful cities in Italy as Naples, Turin, Florence, Genoa, Pisa and the islands of Sardinia and Sicily. All of them are outstanding places to visit.

  1. that is the largest in Venice

  2. which was built in the early I century

  3. that everyone is dreaming about this trip

  4. which is comparable with modern stadiums

  5. which are сonnected by more than 150 canals

  6. the venue for major international festivals

  7. that time it produced a lot of attractions

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Task 71

City of fountains

 Peterhof is a monument of world architecture and palace and park art. Peterhof includes a palace and park ensemble of the 18-19th centuries, A__________. Peterhof is a city of fountains as it contains 173 fountains and 4 cascades B__________. Each year up to 3 million people come here to enjoy the splendour of numerous fountains and the unique parks of Peterhof.

The name Peterhof was first mentioned in 1705. It was a coastal manor, close to which the construction of a grand country residence began. The original plan belonged to Peter the Great. After the brilliant victory of Russian troops over the Swedes, security of St. Petersburg both from the land C__________. Since that time, the construction of the Peterhof residence grew immensely in scope.

According to the plan of Peter the Great, on the one hand, Peterhof was meant to be equal in splendour with the most famous royal residences in Europe, D__________ to access the Baltic Sea. Both were successfully done. The Great Palace was built on a natural hill here, E__________. Following the plan of Peter the Great, F__________, the Grand Cascade with the famous Samson fountain was constructed. This is still one of the most spectacular fountains in the world. In 1990 the palaces and parks of Peterhof were included in the list of the world heritage of UNESCO.

  1. and from the sea has been firmly ensured

  2. which is a former royal countryside residence

  3. who designs many royal residences in Europe

  4. and then rebuilt in the baroque style in the 18th century

  5. who wanted to decorate the main entrance with waterfalls

  6. that are located in the park on the coast of the Gulf of Finland

  7. and on the other hand, to become a monument of Russia’s struggle

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Task 72

Sights of Sochi

 Sochi is unique among other Russian cities because it has many aspects of a subtropical resort. Apart from the scenic Caucasus Mountains, pebble and sand beaches, the city attracts tourists with its vegetation, numerous parks, monuments, and extravagant architecture. About two million people visit Greater Sochi each summer, A__________. The famous Caucasian Biosphere Reserve, B__________, lies just north from the city.

Popularity of Sochi among tourists is largely explained by the beauty of its surroundings. Walking along the river Agura, everyone will admire the nature around, C__________, and amazing waterfalls. From the bridge over the Agura opens a magnificent view to the lowest Agura waterfall. In the shady Agura gorge tourists will feel the gentle coolness, D__________.

Akhun Mountain the biggest in the region has a beautiful tower on the top. The height of the tower is more than 30 metres, E__________ are stunning. The observation platform on the top of the tower gives a chance to take superb pictures of the city. Every year thousands of people visit this stone tower, F__________ the perfect view of the Black Sea coast and the Caucasus Mountains. It is a truly unforgettable experience. Tourists will enjoy visiting all the sights and the resort itself, full of exotic green and the boundless blue of the Black Sea. 

  1. and the views that open from it

  2. which is built on the top to give visitors

  3. when the subtropical resort is almost empty

  4. which is a UNESCO World Heritage Site

  5. enjoying the sound of birds singing and waterfalls gurgling

  6. when the city is home to the annual film festival “Kinotavr”

  7. including high cliffs, exotic vegetation, breathtaking canyons

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Task 73

Saint Petersburg

 A city of palaces and museums, broad avenues and narrow canals, St. Petersburg’s short history is rich in architectural and artistic treasures. Alongside world-famous attractions such as the Hermitage and St. Isaac’s Cathedral, the city has a lot of equally interesting buildings A__________. St. Petersburg is considered to be Russia’s cultural capital. It reflects the country’s extraordinary fate like no other city.

St. Petersburg is a relatively young city, by both Russian and European standards, as B__________. Despite its short life, the city has a rich history. From the early days of Peter the Great to modern times, the city has always bustled with life and intrigue.

Lying across the delta of the Neva River, St. Petersburg, the Venice of the North, is a city C__________, some of which are well-known for their unique history. Bridges are an essential part of the city’s architectural make-up. Among the city’s over 500 bridges, there are numerous technological masterpieces. The centre of the city offers vast areas of green space, D__________.

St. Petersburg is a beautiful and fascinating holiday destination and one E__________. Whether to visit the city in a romantic and snowy Russian winter F__________, visitors will be spellbound by 
St. Petersburg’s culture and beauty. 

  1. that is built on hundreds of islands

  2. or during the dazzling white nights in summer

  3. it was only founded in 1703 by Tsar Peter the Great

  4. or considering a variety of the trip accommodation offers

  5. that reveal the mysterious and tragic genius of St. Petersburg

  6. of the most intriguing and historically significant cities in Europe

  7. including beautiful historic gardens and extensive leisure parks

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Task 74

State Hermitage Museum

 The Hermitage is St. Petersburg’s most popular visitor attraction, and one of the world’s largest and most prestigious museums. It is a must-see for all first-time travellers to the city. With over 3 million items in its collection, it also rewards repeat visits, A__________ of the riches on offer here, from Impressionist masterpieces to fascinating Oriental treasures. It was estimated B__________ on display for just one minute. So many visitors prefer a guided tour to ensure C__________ highlights. Art-lovers, however, may find it more rewarding to seek out for themselves the works D__________.

The bulk of the Hermitage collection is housed in the Winter Palace, E__________. However, there are a number of other sites that constitute part of the Hermitage, including the recently opened Storage Facility in the north of St. Petersburg. It offers guided tours through some of the museum’s vast stocks. The magnificent General Staff Building opposite the Winter Palace is most famous for its central triumphal arch, F__________ Nevsky Prospekt. The General Staff Building contains a number of unique exhibitions. It includes the Modern European Art, probably the most visited section of the Hermitage with well-known collections of Picasso and Matisse, as well as a wealth of popular Impressionist paintings. 

  1. that they are particularly interested in

  2. that they have time to catch all the collection’s

  3. and new-comers can only hope to get a brief taste

  4. which brings pedestrians out on to Palace Square from

  5. that one would need eleven years to view each exhibit

  6. which was the official residence of the Russian emperors

  7. and the exhibition was often visited by military historians

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Task 75

Letniy Sad

 Letniy Sad (The Summer Garden) is a park ensemble, a monument of landscape art of the 18th century. Letniy Sad is the oldest park in St. Petersburg. The park was founded by Peter I in 1704. The Tsar dreamed of his own Versailles and drew its original plan himself. He planned to create a regular, architectural park with accurate layout and straight paths. Prominent architects and gardeners took part in its creation. The park was supposed to become a place of relaxation, A__________.

Letniy Sad is surrounded by water. Natural boundary of the park from the north and east are the Neva and Fontanka Rivers, B__________.

Peter I brought sculptures from Italy for the park and was very proud of them. In the 18th century there were more than two hundred sculptures, C__________, or moved to suburban royal residences and the Hermitage. Now Letniy Sad is decorated with 90 sculptures – copies made of artificial marble.

In May, 2012 Letniy Sad was opened after reconstruction. The reconstruction work had been going on for about three years, D__________ Letniy Sad as it was in the 18th century. Among the new items in Letniy Sad, there is the Archaeological Museum, E__________ during the restoration of the park. Visitors can take a tour of the park F__________ on Sundays. 

  1. and restorers have done everything possible to keep

  2. combining the features of urban and suburban estates

  3. which are planned to be the centre of scientific research

  4. which contains interesting objects found by archaeologists

  5. but later many of them were either destroyed in the flood

  6. and enjoy the exhibitions and performances of a brass band

  7. and from the south and west – the Moika River and the Lebyazhiy Canal

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